It's not 69 hot dogs, but it's a start.
YouTube competitive eater Adam Moran wolfed down 17 McDonald's Big Macs in an hour last month, a gut-busting challenge that he recently said left him doubling over in pain.
In a fast-forwarded video, Moran -- also known as Beard Meats Food -- seems to hit a wall after about 10 Big Macs, 20 minutes in. He doesn't quite reach his goal of 25, but he still pays the ultimate gustatory price.
"As soon as I'm done, I regret it," he wrote on his blog Sunday. "That night, I couldn't sleep, I had the most intense stomach ache of my admittedly short career, and I ask myself hundreds of times why, oh why, did I do something this ludicrous?"
Multiple news outlets are reporting that the feat has set a world record, though they're attributing it to an unofficial site. Guinness World Records doesn't have a title for Big Macs per hour, though it lists the Most Big Macs Consumed at 26,000. In that arena, the bearded belly has a long way to go.
He's also outmatched in speed-Mac-ing. Matt "Megatoad" Stony -- who, for the first time, devoured legend Joey Chestnut at the Nathan's Hot Dog Eating Contest this year -- once ate five Big Macs in under a minute. That record is hailed by Major League Eating.
So what can Moran take away from all this?
A pretty great YouTube clip, a tummy ache and some Pepto-Bismol, at least.