UK tabloid The Sun is getting a little more than it bargained for after posting a call-out for “breast cleavage” photos on Twitter Wednesday.
“Got some front?” the tweet reads. “Share your breast cleavage snaps for chance to win £1k.” It includes a link to a page for The Sun’s “Bust in Britain” competition, which explains that the subject with the “best” revealing photo will win £1,000 and a photoshoot.
“Breast cleavage” is presumably a weak pun on the word “best,” but it could also function as a clarification that the tabloid wanted shots of breasts, not butt cracks. However, butt cracks were forthcoming.
The Sun also got its fair share of men’s cleavages, chicken breasts and even a cat.
Though this particular Twitter call-out was a bust (sorry), The Sun has received plenty of sincere entries.
The newspaper discontinued its infamous Page 3 -- which featured photos of topless women -- in January 2015 as the result of “No More Page 3,” a three-years-long effort to convince The Sun to stop running the feature. Lucy Ann Holmes, who founded the campaign, argued that the feature was sexist and normalized sexual objectification of women. Glamour photographer Alison Webster, who shot photos for Page 3, maintained that the No More Page 3 campaign was “stupid” and “people should be able to make their own choices.”
H/T Mashable