Yes, Internet, Fishbras Are Now A Thing (You're Welcome)

We're falling for it hook, line and sinker

The latest internet fad has women falling for it hook, line and sinker.

It’s called the “fishbra” and consists of a woman holding up a fish over her chest as if it’s a brassiere.

@guns.hot with the #paddlefish #pushupFishbra #fishbraawarenessday

A photo posted by Fish bras 👙🎣 (@fishbras) on

The bizarre fad seems to have been popularized by an Instagram page called, appropriately enough, Fishbras.

@44doubletrouble45 with #fishbraperfection

A photo posted by Fish bras 👙🎣 (@fishbras) on

The page partners with Hurricane Boat Anchors, a St. Paul-based company specializing in boat anchors.

#CanadianGirls rock #gatorbras @superguidedave

A photo posted by Fish bras 👙🎣 (@fishbras) on

Business owner Tim Orsello said the Instagram account was created by a friend named “Pete,” who did it to promote the business on social media.

@sarahthehoff starts off #fishbraawarenessday with a stellar #snookbra

A photo posted by Fish bras 👙🎣 (@fishbras) on

”Pete” doesn’t want his real name public, but Orsello said the page was created more than 18 months ago, but has really taken off in the last week or so.

@jordannestor knows how the #fishbra is done!

A photo posted by Fish bras 👙🎣 (@fishbras) on

”More and more women are getting into fishing,” Orsello told The Huffington Post. “I think the fact a woman is getting dirty and isn’t squeamish about holding a fish is attractive to both sexes.”

@wond3rful brings you #fishbraperfection

A photo posted by Fish bras 👙🎣 (@fishbras) on

So far, the page has more than 2,500 posts and 120,000 followers, which means there is a definite audience for photos showing women swapping out lingerie for aquatic creatures.

@krystenpotega rocking the perfect #PikeBra #fishbraperfection

A photo posted by Fish bras 👙🎣 (@fishbras) on

”The women are as varied as the fish they are catching,” Orsello said.

@leeleeniglio rocks a #GoldenBra

A photo posted by Fish bras 👙🎣 (@fishbras) on

Although many of the women posting their “fishbras” look as if they legitimately caught their fish, we suspect at least one of them is cheating.

😂😂😂 came across this gem! #fishbraperfection #codfillet #fishbraawarenessday

A photo posted by Fish bras 👙🎣 (@fishbras) on

It remains to be seen whether “fishbras” will become as popular as “planking,” “Tebowing” or the ice bucket challenge or whether it’s just a blip like “owling,” “Vadering” or “unicorning.”

@brandiedenfield89 with the giant #goldfish #fishbra 😂

A photo posted by Fish bras 👙🎣 (@fishbras) on

Orsello hopes it doesn’t end up like day-old fish.

“I’d like to come out with hats or a ‘fishbra’ clothing line,” he said.

Before You Go

Fantastic Fish

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