Shortly after Sen. Bernie Sanders (I-Vt.) endorsed his Democratic primary rival Hillary Clinton for president, the former secretary of state’s team paid a subtle tribute to the senator’s small-donor-driven campaign.
When Clinton supporters go to donate to her campaign, they’ll now see the option to give exactly $27 ― the amount Sanders often cited as the average donation to his campaign.
Sanders shattered fundraising records throughout the Democratic primary, reaching 1 million donations faster than President Barack Obama’s record-setting 2008 and 2012 campaigns and frequently outraising Clinton. The vast majority of those contributions were from people giving less than $200, and the $27 average donation statistic (which appears to be what the average amount hovered around over time) became a common refrain to highlight the size and scope of his support base.
Clinton’s campaign noted that success, and actually used it to improve the secretary of state’s own performance with small donors. The new $27 donation option on her website is a signal that the campaign would like that trend to continue.
Sanders’ digital fundraising manager highlighted the nod Tuesday after using the new button to make a donation:
During Clinton and Sanders’ joint appearance Tuesday, Clinton tipped her hat to the senator’s grassroots campaign.
“Throughout this campaign, Senator Sanders has brought people off the sidelines and into the political process,” she said. “He has energized and inspired a generation of young people who care deeply about our country.”
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