The Secret Trick Kanye West Uses To Keep His White Sneakers Clean

The Secret Trick Kanye West Uses To Keep His White Sneakers Clean
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For GQ by Jake Woolf.

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As the guy behind the Yeezy Boost, you might think Kanye West has an unlimited supply of the highly coveted kicks. Yet that doesn't seem to be the case. (In fact, even back when Kanye was making Yeezys for Nike, he admitted to buying his own shoes off of eBay.) But even in this highly successful Adidas era, West is remaining incredibly precious with his new pair of yet-to-be-released white Yeezy Boost 350s. How precious? He's only wearing them on pavement.

Captured by his wife, Kim Kardashian, on Snapchat while touring the construction site of their new home, Yeezy is seen taking off his soon-to-be-sold-out kicks before stepping onto the un-manicured (read: straight dirt) ground.

Is this crazy? Well, yeah, but in the highly obsessive world of sneaker collecting, this doesn't really scratch the surface of insanity. (Remember when Fat Joe literally licked his own sneaker on Cribs?) Also, it's not like he, as he once claimed he might do, walked into Nobu with no shoes. But in his defense, this is literally the easiest way to not dirty your fresh sneakers, especially when they're made of Adidas's cloth-like Primeknit fabric, which while insanely comfortable is also a dirt magnet.

All that in mind, had Yeezy just read our handy guide to cleaning (and literally bleaching!) white Adidas sneakers, he'd be fearless as he journeyed through life in his crispy white kicks. All we ask for in return, Mr. West, is a chance at getting our hands on a pair of these when they do indeed drop.

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