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Jeanne Allen

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Education Reporting in Crisis

Posted: 04/ 2/11 01:18 PM ET

"Americans want more coverage of teacher performance and student achievement," says a Brookings Institution report. The public opinion poll which is its underpinning reveals that Americans have an appetite for more information on K-12 issues and in particular, on the issues real education reformers care about the most -- academic performance, teacher quality, curricula and more.

Despite our digitally obsessed age, the most common source Americans use for their education info -- after family and friends -- is the traditional news media. We're not surprised. Long before the Brookings findings were released, we had our fingers on the pulse of the education media. We launched The Media Bullpen this year, after a two-year long examination of how the media influences the public and consequently, public policy. The Bullpen, the first-of-its-kind virtual newsroom, is designed to respond, react and critique the media in real time, providing not just a service to reporters who often are misled or misinformed by a cadre of difficult to navigate groups, alliances and interests, but also as a service to the public, which has uneven access to meaningful reporting on education.

While the reasons for that may vary, the result does not: Our citizens are under-informed about the pressing issues of education, and they know it. Brookings found that while most Americans still rely on traditional media, they know they are missing stories about critical issues. From student achievement to news about reform, they want more than the typical school board budget hearing reported, or why a principal is leaving X elementary school.

Indeed when The Bullpen opened its doors this year on February 14, we were struck by how many news outlets covered the common, the mundane, the academically irrelevant stories. Clearly the changes in media economics means fewer fully focused beat reporters, and that was borne out by veteran education writer Caroline Hendrie at the Brookings media report release. Not only are education stories often lacking context, they take whatever is said at face value, never digging below the surface. Class size being raised and teachers protest? Must mean awful education for kids! Budget cuts lurking? No doubt the school will slash the arts. Asking why this would occur and where the evidence is to back up the conclusions of the local school person on-record rarely occurs.

Readers want more news about teacher quality, as they should. Yet in story after story across the nation this March as legislators challenged conventional union rules and pension benefits that were bankrupting their state, few reporters stopped to even ask if quality was a factor in how teachers were hired, compensated, or if they were ever able to be dismissed for lagging student achievement.

The role of the media in education is not to prioritize what we read, but to give us news to read that encompasses the whole of the debate -- the depth, complexity, controversy and honest concerns that plague our policymaking. And it's to give us access to people with whom we may not normally be in contact, from parents wanting more options to teachers wanting more pay, to policymakers wanting more change, to employers needing better workers.

Having reviewed more than 2,000 articles to date, state level reporting on education issues is coming though with an average reliability rating of only 41 percent. On major national coverage, the reliability is slightly better, hovering around 50 percent.

The issue is no longer whether we have a crisis. Though a few people in their association offices persist in saying things have never been better, the reality is we've never been worse. We just didn't know the repercussions on our nation and on our world until we had more data. The media can take the lion's share of credit for helping over the last several years to deliver a steady stream of "reality checks" to the public. Top notch, veteran education reporters exist at some of the leading papers and broadcast news outlets. But they share the education space with the reporter who is also covering the birth of the baby seal at the local zoo. We need more and better coverage, and today we have more and better access to information than ever before. There's no excuse for not hitting a home run every time.

The public needs to demand it; the media need to embrace it. And The Media Bullpen will keep scoring until everyone is batting 1.000.

 

Follow Jeanne Allen on Twitter: www.twitter.com/JeanneAllen

"Americans want more coverage of teacher performance and student achievement," says a Brookings Institution report. The public opinion poll which is its underpinning reveals that Americans have an app...
"Americans want more coverage of teacher performance and student achievement," says a Brookings Institution report. The public opinion poll which is its underpinning reveals that Americans have an app...
 
 
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Mountain Momma
Seemed like a good idea at the time
04:35 PM on 04/05/2011
The problem with education reporting is that too many conservative thinktanks are taken at their word and quoted as if they are doing actual research. Their directors and CEO are given free forum to write biased pieces with no actual story, while people who do actual research into these matters are ignored. The problem with education reporting is that it's done by people who know very little about education.
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Angie Sullivan
Students are my special interest.
01:33 AM on 04/04/2011
Anytime anyone wants to visit my classroom, they are welcome to come and see what I do. I don't know too many schools or principals that don't allow parents or visitors to come inside and see what is going on.

The truth is . . . they assume they know and they won't put forth the energy required to really check it out.
11:25 AM on 04/04/2011
My mom was the zone chairman for the Red Cross school clinics when I was in school, and she observed our Sex Education classes because of student complaints. When my mom was there, they stuck to the curriculum, but the very next day it was back to inappropriate and uncomfortable conversations. Plus! The teacher 'scolded' us for 'telling on her.'

Then in my 11th grade English class, our horrible teacher would mock people for their answers. My friend complained to the principal, and there was a conference where the teacher promised to be more professional. The next day, my friend had to stay after class and hear the teacher tell her how embarrassing it was for her to sit there and be yelled at in front of one of her students and that she didn't appreciate it. And how would she (my friend) like it if she (the teacher) had revealed to her parents how stupid she was and how lazy she was in class. So many people tried to get that woman fired, but it never went anywhere. She's retired now, but as a student, I know how hard it is to have the adults take you seriously when you want a teacher gone. Adults just assume that the student is whining or doesn't like authority. No, the truth is I love learning, and I would love to have teachers who actually TAUGHT me something instead of writing stuff on the board from a manual.
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patches12
11:04 PM on 04/03/2011
There is a reason.. an obvious reason...

the news about the state of our kids public educations is generally bad and continues to get worse..

the powerful teachers Unions don't like the bad news getting out, especially anthing that would make the public question their job for life - "tenure".
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mlaiuppa
Pres. Sarcasm Society. Like we need your approval.
11:43 PM on 04/03/2011
More like the news is inaccurate and biased due to it's politicalization. It's only bad right before a Republican wants to get elected/re-elected.

The media doesn't have time to do the research to report accurately. If they did, we'd get more accurate information on the economy, defence, all of the wars, and most of all, candidates running for political office.

The vetting of Sarah Palin was a joke.
02:36 PM on 04/06/2011
So let's get this straight. It's your assertion that the "powerful teachers unions" have so much power that, apparently, no bad news can get out... and this is why we hear nothing but bad news about education and anti-union rhetoric in the "liberal" media. Unions are also the reason that tenure is a "job for life"... while we're seeing countless tenured teachers laid off and fired.

Do you also blame unions for water being dry and the sun rising in the west? Is it, perhaps, the unions' fault that the moon is made of green cheese? Are the unions the ones who made the Earth flat instead of round?
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SeptimusDSX
Always question the obvious.
10:17 PM on 04/03/2011
I don't think anything good can come out of a media frenzy. If anything, reporting itself is in a crisis. A crisis of quality. Mass media has been used to manipulate the truth time and time again. Good reporting died the day "opinion" took over facts.

Popular demand as opposed to rational thought will shape important policy. If you media people really wish to contribute, just report the news...don't make it (up).
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Pembrokelib
05:11 PM on 04/03/2011
In RI all the teachers in one town were fired ( later rehired ) by the Comm.of Education. This made national news and many applauded her. She has her own PR agent and will undoubtedly be in Washington before long. The teachers were blamed for low test scores in the poorest town in the state where many of the students do not yet speak English.
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TFT
High-Stakes Tests? Opt out.
07:40 PM on 04/03/2011
And her name is Deborah Gist.
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TFT
High-Stakes Tests? Opt out.
07:41 PM on 04/03/2011
And the move was applauded by Obama.
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Pembrokelib
08:38 PM on 04/03/2011
This was a mistake on Obama's part. unfortunately, he believed what he read in Provo or what he was told by the press. Gist gets good press.
03:08 PM on 04/03/2011
One has to wonder about so-called education reform that would fire the entire faculty and administration of a school to make improvements. This rather sounds like hwat was done to generals in WWII in Russia and in France during the French Revolution. If they lost a battle they would be executed. No chance to learn or improve, just blame them for the entire problem and assign all guilt for the failure. The coarseness and harshness of this approach should be apparent to any thinking person.
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mlaiuppa
Pres. Sarcasm Society. Like we need your approval.
11:44 PM on 04/03/2011
And I'll bet the lower ranks were just lining up for a promotion and to take over command, based on that job evaluation practice.
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01:30 PM on 04/03/2011
Parents and Students want Total Transparency!
You can't fix what you can't see!

*For the next thirty days everyone, including management, teachers, custodians should write down everything detail of their job as they go through their day.

Study and provide an outline of Dr. Deming's (father of “Total Quality Management);
http://en.wikipedia.org/wiki/Dr_deming

Fourteen key principles for management for transforming business effectiveness.
(3. Cease dependence on inspection to achieve quality. Eliminate the need for massive inspection by building quality into the product in the first place.)
Seven Deadly Diseases
(3. Evaluation by performance, merit rating, or annual review of performance)
8 Lesser Categories of Obstacles
(7. Placing blame on workforces who are only responsible for 15% of mistakes where the system desired by management is responsible for 85% of the unintended consequences)

At the end of 30 days students will help write Practice and Procedure Manuals.
*Schools and Unions Leaders must provide a full forensic audit of financial records.

In God we trust; all others must bring data!
Mountain Momma
Seemed like a good idea at the time
04:40 PM on 04/05/2011
Yes, because students and teachers have so much free time on their hands to study TQM materials and then write P&P manuals.
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sawyer0413
Corporate Learning & Performance Expert
01:13 PM on 04/03/2011
Jeanne:

There is a problem you have not stated ... people lie and conceal data. We have regulated banks and public companies, and yet the fraud in sub-prime mortgages nearly destroyed our economy, and took the World with it. What makes you think that a system that doesn't have a fraction of the auditors and reviewers of the financial sector, and that comes from a government agency not equipped to be on the lookout for this kind of data manipulation, would be able to produce meaningful data?

Seriously! We have the story of erasures in the D.C. Do you think this is isolated? Do you think that it is as easy as stating that, "conventional union rules and pension benefits that were bankrupting their state," and that this is the whole story? Do you for one minute think that there is not an equally fervent opposition trying to distort the numbers? Seriously?

Teacher quality data is fundamentally flawed! Any conclusions you draw from it border on irrelevant. If you want a system to evaluate teachers, principals, schools, school boards, states, and the school system as a whole, this has to be systemic, wide-spread, and it has to start over.

Even your own statement is flawed. You wrote, "the reality is we've never been worse." What data do you have from the early 1900s that could compare this to today, to allow you to make this statement. I can answer that for you. You have none.
10:05 AM on 04/04/2011
Concerning regulation, if I am on target, regulating agencies were initially supposed to be headed by individuals who could maintain a relatively unbiased view of the industry and take a fair view of what is taking place. However, politicians quickly learned that if they selected individuals to head a regulatory agency from among executives who work in and have a stake in the industry, little meaningful regulation will occur.

It is like asking doctors to regulate themselves, or any other profession to regulate itself. They will do so, but only to the point of sacrificing the most egregious cases of malpractice or misconduct. On the whole, groups tend to "circle the wagons" and stick together. Detractors love to point out that teachers do not police themselves well enough, but this, I believe, is a human nature issue, rather than an artifact of the profession.

This is one of the reasons why our mining industry is a joke. Mining company CEOs do not spend the resources to maintain safety standards, subjecting mine workers to the risk of tragic accidents that are, oftentimes, totally preventable.

The other factor that has enabled this has been the demise of unions. Once upon a time the United Mine Workers spent more of their time and resources policing safety issues than they did any other single issue. CEOs are not interested in expending the resources because their only allegiance is to the bottom line, not the safety of their workers. Regulation is a mixed bag.
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sawyer0413
Corporate Learning & Performance Expert
10:23 AM on 04/04/2011
I absolutely agree that regulation is a mixed bag. But looking at the origins of regulations, it was much worse than without regulations. I have data to support that claim. When was the last time you saw a river on fire in the U.S.?

You are correct. C-level executives are loyal to their stakeholders, primarily shareholders. They are responsible for profits (the bottom line). In the world of risk management, they make decisions like this.

Scenario: It costs X to prevent mine safety issues per year. There is a 10% chance of a mine accident. If that happens, it will cost us Y (which is less than X or less than the 10% chance over several years). So, it is cheaper to allow mine accidents, and then pay the consequences.

This is not isolated to mine safety. It happens everywhere within business. There are specialist in risk management that look at these scenarios all day, every day.
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swift goat pet for truth
The Life of the Land is preserved in Righteousness
12:41 PM on 04/03/2011
Traditional Media = Right Wing Biased Corporate Owned Media.

And why would they want to cover education in a fair way?
No reason.
It means less tax cuts for the Corporation if the people actually have to fund education.
Corporate Profits is much more important than Middle Class America.
And Corporations have sent their Media Minions to ignore the REAL troubles of schools.

Here. 
Let me give you the Corporate Message:

Corporations that make $billions and pay their executive $millions are barely making it.
Teachers making $50K a year are living large, and are barely even working.
11:25 AM on 04/03/2011
I have concern when I read words to the effect that teacher pensions are bankrupting states. This is reminiscent of the argument that social security is bankrupting the federal government. Teacher pensions, like social security, are NOT part of the general fund. Teachers and school districts make regular contributions to these programs. If/when the pension programs are at risk, the board that administers them is responsible for making necessary adjustments.

In the present era we have far greater concerns bankrupting us. At the federal level, for example, we have companies like Exxon-Mobil making billions of dollars in profits, not paying a dime of federal income tax, WHILE they receive about $3.5 billion in tax rebates. This practice is taking place extensively as large corporations make record profits, pay no taxes and receive large checks from the federal treasury.

We don't hear much about this. Instead we hear the argument that middle, lower-middle class and low income folks are bankrupting us through programs. I read recently that at the federal level the portion of the budget that we are arguing about only amounts to 16% of the total. The other 84% is business as usual. This country GIVES away billions and billions of dollars every year to corporations and so-called allies.

I am waiting for the Republican governors, legislators and Congresspersons to vote themselves pay cuts and pension cuts. I believe they are bankrupting us.
11:12 AM on 04/03/2011
I am a teacher, and I can't help but wonder if this isn't a struggle between the teachers unions and the state governments. Both sides have to give ALOT (did you hear that, unions - yes you too!!) for the good of all of the little people like me caught in the middle of this crisis. Victim mentality is not becoming of governments or multi-billion dollar unions. Who is this all for anyway? If we can't all see that the system is for the KIDS, then lets let state funded education end and go back to the feudal ages.
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swift goat pet for truth
The Life of the Land is preserved in Righteousness
12:44 PM on 04/03/2011
The system, as it is now, is for Corporations.

How can we give Corporations huge tax breaks for doing nothing?
We cannot.
We have to get public employee money to do it.

BTW.
Try to find some information about how giving Corporations tax breaks actually helps the economy.
There is not much out there.
And most of what I can find says there is no correlation.
That is, tax breaks or no breaks to corporations does not really affect their business.  Just their proftis.
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TexasCreede
10:40 AM on 04/03/2011
How can the public demand teacher quality when schools are being closed and teachers layed off? These two concepts are not compatible.
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12:59 PM on 04/03/2011
We weren't getting quality all those years when numbers of teachers and teachers pay were expanding either. So money (or lack of it) clearly isn't the primary cause. THat leaves policies, parents and the teachers unions.... I choose all three.
08:59 AM on 04/04/2011
Typicallly, yes, we were. Compare US students with students in other countries that are similar, economically, and US students are very well educated. The problem is that we've got a LOT more poor students than most other industrialized countries, and our third-world wealth distribution drags down our averages.

Given what they're given to work with, teachers have generally done an excellent job. Though unionized teachers, in general, tend to do a better one.
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luckydog1857
What's a micro bio??
09:46 AM on 04/03/2011
Teachers want parents to show up at parent-teachers meetings, to return phone calls, to look at their children's notebooks and review homework.
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whyus
San Francisco native
06:31 PM on 04/03/2011
Yes. Believe it or not, teachers want parents involved in taking some responsibility for their children's education.
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kurios
Cogito, ergo sum verus Americana!
08:55 AM on 04/03/2011
any articles that starts with "Americans want..." means i am not reading it regardless of the topic. There is no such things a universal 'Americans want...' for anything in existence. It is just a popular propaganda signal to try to persuade the reader to a particular point of view and a dishonest one at that.
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madisonhack
I prefer not to......
09:09 AM on 04/03/2011
So, you didn't read the article yet you are citing reasons why it's a bad piece of writing. That is dishonest.
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tultican
Thomas Ultican, MEd. BS Mecahnical Engineering
12:15 PM on 04/03/2011
Good practice. "Americans want" and "some people say" are clear indicators that there is no substance, just a point of view being sold.
08:27 AM on 04/03/2011
"Readers want more news about teacher quality, as they should. Yet in story after story across the nation this March as legislators challenged conventional union rules and pension benefits that were bankrupting their state, few reporters stopped to even ask if quality was a factor in how teachers were hired, compensated, or if they were ever able to be dismissed for lagging student achievement."

There is, definitely, at least as much of a crisis in education reporting as there is in education. Probably more. But given the way you're framing the questions, it seems likely that you're contributing to the crisis, not alleviating it.