Why Do Hawaiians Love Spam So Much?

My dad grew up on Maui, and even though our family was raised in Virginia, we always kept SPAM® in the pantry.
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This photo taken Feb. 9. 2011, shows tins of Hormel Spam products on a shelf in a Bethel Park, Pa. Hormel Foods Corp.'s fiscal fourth-quarter net income fell 3 percent Tuesday, Nov. 22, 2011,as sales at its grocery products segment declined. (AP Photo/Gene J. Puskar)
This photo taken Feb. 9. 2011, shows tins of Hormel Spam products on a shelf in a Bethel Park, Pa. Hormel Foods Corp.'s fiscal fourth-quarter net income fell 3 percent Tuesday, Nov. 22, 2011,as sales at its grocery products segment declined. (AP Photo/Gene J. Puskar)

by Kimberly Kohatsu, Managing Editor for the Menuism Restaurant Blog
Photo by Sam Howzit

2012-09-20-musubi.jpeg

My dad grew up on Maui, and even though our family was raised in Virginia, we always kept SPAM® in the pantry. My dad would eat Spam with fried eggs and rice -- breakfast, lunch, dinner, didn't matter what time of day it was. As a child, I attributed my father's love of Spam to his pedestrian food knowledge (he pronounces the J in fajita), but it turns out he's not alone. Hawaii consumes more Spam than any state in our union -- in total, 7 million cans a year.

According to the SPAM website, the island's love affair with Spam began in World War II, when GIs were served the salty luncheon meat because it didn't require refrigeration and had a long shelf life. The Hormel Corporation, which manufactures Spam, provided 15 million cans to Allied troops every week. Between 1941 and 1945, Hormel had shipped over 100 million pounds overseas.

Though the name Spam is a shortened version of "spiced ham," Army soldiers would often refer to it as "Special Army Meat." Surpluses of Spam made their way from the soldiers' supplies into native diets throughout the Pacific. To this day, Hawaiians love Spam Musubi, a sushi-style slice of Spam served with rice and seaweed, spam fried rice, and my dad's favorite, spam and eggs.

Spam is so popular throughout Hawaii that it's been nicknamed the "Hawaiian steak" and is even found on the islands' McDonald's and Burger King menus. During the last week of April, the annual Spam Jam takes place in Waikiki. And before taking office, Hawaii's most prominent native son, Barack Obama, surprised reporters when he ordered spam musubi while on vacation in Oahu.

But Hawaii isn't alone. In the territory of Guam, each person consumes 16 cans of Spam a year on average. In the UK, Spam fritters are served battered and deep-fried. In Hong Kong, Spam is often eaten with instant noodles. And as a result of the Korean War, Koreans enjoy Spam kimbap, a rice and vegetable filled seaweed roll.

Has Spam found its way into your diet? Here's a few places where you can try Spam Musubi stateside:

Aloha Café - Los Angeles, CA
Paradise Hawaiian Barbecue - Phoenix, AZ
Kauai Family Restaurant - Seattle, WA
Alohana Hawaiian Grill - Des Moines, IA
Ate-Oh-Ate Hawaiian Restaurant - Portland, OR
The Sushi Place - Baltimore, MD
Makana - New York, NY

Kimberly Kohatsu is the Managing Editor of the Menuism Dining Blog, the educational arm of Menuism.com, a popular website where a passionate community of foodies rate their favorite dishes and comment on restaurants they've visited. Kim is also a freelance writer and marketing consultant, whose recent dining adventures revolve around ramen, cheeseburgers, and fried chicken.

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