Anheuser-Busch: The Incredible Secret Story Of The Fish That Got Away

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Wall Street Journal   |  David Kesmodel   |   July 16, 2008 06:32 PM


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This week, anxious Anheuser-Busch employees have been doing a little Monday morning quarterbacking over what the St. Louis brewer could have done differently over the years that could have prevented Sunday's decision to sell itself to Belgium's InBev.

Perhaps, some close to A-B have speculated, the company could have avoided this fate if it had months ago persuaded its Mexican partner, Grupo Modelo, to sell a controlling stake to America's King of Beers. (A-B bought an 18% stake in Modelo in 1993 and raised that to a 50.2% noncontrolling stake in the late '90s).

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- outofhere See Profile I'm a Fan of outofhere

The folks in St. Louis are about the feel the pain that people in Latrobe felt when AB grabbed Rolling Rock and pushed its production to Newark, NJ. Ruined the beer,!

    Favorite    Flag as abusive Posted 02:58 PM on 07/17/2008
- BigBagel See Profile I'm a Fan of BigBagel

We they won't ruin Bud. It already sucks.

    Favorite    Flag as abusive Posted 10:48 PM on 07/18/2008
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