How Converse Became The Rocker Shoe Of Choice
When Dr Martens launched an advertising campaign last year featuring dead rock stars wearing its perennially anti-fashion boots, the music world was apoplectic. "Outrageous," screeched Courtney Love, whose late husband Kurt Cobain could be seen swinging from a cloud in ivory robes and six-holed AirWair DMs in the digitally manipulated pictures. "Sick!" was what the bloggers almost unanimously deemed it, in a rare act of messageboard unity. Meanwhile, in a statement begging Dr Martens to remove the ads, Mickey Leigh, whose brother Joey Ramone also featured, called them "inappropriate, inconsiderate and contemptible". A few days later, Dr Martens bowed to Leigh's request, sacking ad agency Saatchi & Saatchi in the process.
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The Guardian | Krissi Murison | March 21, 2008 10:44 AM