DiCaprio Promotes Green HSBC Credit Cards
In a rare display of corporate promotion, Leonardo DiCaprio paid his first visit to Hong Kong to help launch HSBC's new line of "green" credit cards. According to the bank release, the green card is made of environmentally friendly materials and uses digital bills to cut down paper consumption. Every transaction will also contribute to a local environmental protection project.
The launch is a joint project between HSBC and The Leonardo DiCaprio foundation. "This pioneering initiative will enable people of Hong Kong to make their own green mark each and every day," said DiCaprio. Hitting the Asian city also gave Leo the opportunity to be on hand for the premier of his film, The 11th Hour. When asked specifically about the title of the documentary, here's what he had to say,
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Ecorazzi | March 24, 2008 01:34 PM