Richard Branson's Son Hired As "Green Ambassador"
Bauer Radio's dance music station Kiss has hired Sir Richard Branson's son Sam to be its "green ambassador", with him set to take part in a series of shows for the station about the environment.
Sam Branson, who has begun a 1,400 mile dog sled expedition across the Canadian Arctic to highlight global warming, will also blog for the station as part of its Kiss the Planet green initiative.
"I approached Kiss to cover the trip because it reaches millions of people my kind of age. Kiss and I agreed it is the biggest issue of today but also that it can all get a bit technical like some boring science lesson," said Branson.



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Guardian | John Plunkett | March 26, 2008 08:51 AM