Tom Brokaw: Evening News Today Is "A Struggle"

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Forbes   |  Lacey Rose   |   April 4, 2008 08:17 AM


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Forbes's Lacey Rose interviewed Tom Brokaw on the heels of his upcoming documentary King, which premieres on the History Channel this coming Sunday. But in the context of discussing a long-form documentary, Rose got to ask Brokaw his thoughts on the media today:

How do you get your news?


In a variety of ways. I'm sitting here at my computer now. When I log on in the morning, I go to MSNBC.com because that gives me kind of a fix on what we're up to. We're tied into The Washington Post too.


Then I generally go to one or two political sites like Politico, for example. And I get the [ New York] Times, the New York Post and The Wall Street Journal. I'm still a child of my generation--I like the tactile experience of sitting back with a newspaper in my hands. But I'll see something in the paper and I'll go Google it--a personality or an issue that I want to know more about. So I try to marry the small screen to the newspaper.


Do you watch the evening news?


I do when I can. I'm traveling a bit more. But I also have the advantage because I'm tied into the NBC system. I can come in and read the scripts, and they even let me weigh in from time to time if I spot something.


What purpose should the evening news serve today?


Well, it's a struggle. It was a struggle when I left 3.5 years ago. I think the Nightly News has found the right balance. People still want to know what happened that day. What we do is not so much wire service accounting but two or three of the biggest stories of the day. Maybe do them for a little longer and maybe with a little longer analysis.


And then give them what I call added value: medical news; you can't do enough about the economy these days; the environment is on a lot of people's minds. So it's that mixing and matching that is the trick to holding people and giving them reason to want to come watch it.

Read the entire interview at Forbes.com.


 
 

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The only network news source inside the US that has any remaining credibility is PBS. The NewsHour is still providing in-depth analysis and commentary. Even the main right-wing commentator on the show, David Brooks, is at least smart and occasionally disagrees with the party-line.

Frontline on PBS.org is now streaming it's episodes and some of them are quite watchable.

The problem with the New media outlets like HuffPo, (aside from the fact that they let jackasses like me comment) is that there just aren't any actual journalists reporting on the news, they rely heavily on the reporting already being done by the MSM and just change the headline.

There are journalists out there, like Dexter Filkins and John Burns, both covering Iraq, that are doing excellent jobs, but you won't see them often on camera anywhere except PBS.

    Favorite    Flag as abusive Posted 08:08 PM on 04/05/2008

To get reliable Iraq news use this service, http://www.ipsnews.net/index.asp. One source you can take to the bank. BTW, I think you give PBS with Lehrer too much credit. His conservative side shows through too much for me.

    Favorite    Flag as abusive Posted 09:13 PM on 04/05/2008

I get such a kick out of the media critics on this message board acting as if the Huffington Post is actually an authentic source for the news when it's really nothing more than an online version of the National Enquirer - the distorted, screaming headlines, the photoshopped pictures, sensationalizing every trivial happening that might make Hillary Clinton look bad while inflating every minor positive murmur from the Obama camp to make it sound like the messiah has arrived.

I check in regularly to offset some of the Hillary-bashing garbage, but it's a losing battle.

    Favorite    Flag as abusive Posted 06:14 PM on 04/05/2008

I've always rather liked Tom Brokaw, nowadays I see him mostly in a pundit role, and find him to
be both honest and intelligent. I think the main problem with the media these days, is the
continuing concentration and control into a few corporate hands, where even the NY Times I've
come to regard as a bad joke. If it weren't for the internet, where I can access foreign newspapers,
and look at Huffpost, Politico, and Salon, I'd probably just go and bury my head in the sand.

    Favorite    Flag as abusive Posted 03:32 PM on 04/05/2008

Tom,

The nightly news is a "struggle" because boobs such as yourself, Dan Rather, Peter Jennings and a host of others completely lost the respect of thinking American viewers.

If you had been newscasters instead of shills for the the Democrat Party, the nightly news would not have become such a struggle.

I remember the evening after Reagan beat Carter in 44 out of 50 states & turning on NBC News to (I assumed) see Reagan or some of his people being interviewed about his victory. Instead, I saw you with Tip O'Neill & Teddy, the whole content being about how the American voters "really had not meant to do what they did."

That was the last time I turned on NBC News, evening or otherwise (no joke).

The market simply applied its own "fairness doctrine" to nightly news.

    Favorite    Flag as abusive Posted 06:56 AM on 04/05/2008

I think history has proved the comment right --American voters "really had not meant to do what they did." and tragically they are just waking up to that fact right about now as the policies of Reagan, Bush, and Bush take hold on their lives.

Reagan is a manufactured hero and he was a bigot.

    Favorite    Flag as abusive Posted 07:57 AM on 04/05/2008

Obama is a bigot; Reagan was the greatest President the country has ever had, with the possible exception of the original George.

    Favorite    Flag as abusive Posted 12:12 PM on 04/05/2008

Yes, Reagan was a great, great man. He was quite the mouthpiece for Richard Mellon Scaife, Joseph Coors, et. al.; implementing their rightwing ideology as prescribed by the Heritage Foundation "bible." He was so very prescient that one of his first actions in office was to rip out the solar panels Carter had installed. He had no need for any of that environmental stuff.

Yes, generations to come will be ruing the day we took that turn away from sanity.

    Favorite    Flag as abusive Posted 11:15 PM on 04/05/2008

reagan was hardly a great president, he slept through most of his 8 years and was awakened occasionally to tell some more lies, remember Iran-Contra, and try to take credit for things like the end of the cold war. His policies were disasterious for the country, he pushed through de-regulation and we are still paying for it. Like your high gas prices, they are based on de-regulation. Like your high credit card rates, they are based on de-regulation. Like seeing your life savings disappear, based on de-regulation. Want to see social security disappear, let the path of reagan lead you to privatization. Do we need to go on?

    Favorite    Flag as abusive Posted 09:25 PM on 04/05/2008

"Reagan was a widely seen as dimwit--even by his supporters. "Poor dear," remarked British Prime Minister Margaret Thatcher, his closest international ally, "there's nothing between his ears." But Reagan"s corporate backers realized that his grandfatherly image was indispensable in packaging their agenda--and in using vile scapegoating to make racism respectable again."

That"s why Reagan launched his 1980 presidential campaign in Philadelphia, Miss., a town with a notorious Ku Klux Klan history. He denounced "welfare queens"--a code word for Blacks--for living off "government handouts." As the AIDS epidemic began to claim tens of thousands of lives, Reagan refused to even use the name of the disease for six years. In fact, according to his authorized biography, he once said, "Maybe the Lord brought down this plague" because "illicit sex is against the Ten Commandments."

Read more here about Reagan or just Google "Reagan Bigot":
http://www.socialistworker.org/2004-2/503/503_05_GoodRiddance.shtml


I know he was a bigot not from Google searches though but from what I witnessed of the man during his tenure. I respectfully disagree with your opinion of the man.

    Favorite    Flag as abusive Posted 02:54 PM on 04/05/2008

I am beginning to think ABC has a not so hidden agenda in this campaign season. They seem determined to sway voter opinion. From several "stories" presented by George Stephanopoulos to the story that was presented on 20/20 tonight I have a nagging suspicion that there are those at ABC who are engaging in political manipulation vs. journalism. The story on 20/20 tonight concerned an explosive story surrounding the death of a young man at the hands of a father interested in protecting his home and family. The young man --an Italian American 17 year old and the father --an African American in his 50s came together in a set of events surrounding a prank myspace message. The story is tragic for all involved. Read it here: http://www.newyorker.com/reporting/2008/03/03/080303fa_fact_trillin?currentPage=1


My point about the story is the timing. Maybe ABC had planned tonight to be the time it would air the story long ago or it may be that someone at ABC thought they could impact the opinions of the much ballyhooed "blue collar white" voterr in PA by running the story. Perhaps I am being paranoid "perhaps not in this age of faux news. I would like someone to look into the decision to air the story because I am curious about the thought process --curious enough to post this comment. ABC are you becoming FOX --oh what a fall from grace that would be.

    Favorite    Flag as abusive Posted 04:01 AM on 04/05/2008

I expect ABC to run a similar story on the guy in Texas who shot two robbers if they want me to think they are being fair.

http://libertypost.org/cgi-bin/readart.cgi?ArtNum=208256&Disp=10

    Favorite    Flag as abusive Posted 04:03 AM on 04/05/2008

I am sorry to say that modern television network news is a barely visible shadow of what it once was say 20 years or so back. I was young, but I can recall the way the press covered Vietnam--the coorespondents were right in there when there were battles going all around and they did long form segments on what was going on----they also did reporting from other places in the world that was much more detailed than what we get now. I also recall those great documentary programs that each of the big three networks used to have in primetime like the NBC "White Paper" reports that covered a wide variety of subjects-----I can hardly recall such programs being on in the past decade or so. Once in a long while they might have some sort of long form report but it seems that since the death of Peter Jennings, and the retirement of Brokaw and Rather---those sorts of reports have gone away now too.

    Favorite    Flag as abusive Posted 03:32 AM on 04/05/2008

Damnnnnnn, you can sure tell Brokaw, gets his "bacon" (still) from the same franchises, wouldn't you say? Talk about CHEAP PLUGS! Wish he had listed thee biggest struggle; getting ( MEANINGFUL TRUTH) past the right-wing editors and those other snot nosed glorified copy brats who impede the nightly snews. Tom, when you gonna stop speakin' with forked tongue and use that 5 gallons of white wash on the fence at the ranch --not these (yellow journalistic) stories/pieces.

    Favorite    Flag as abusive Posted 07:11 PM on 04/04/2008

Why is telling the truth so hard.....oh, I see, they DO NOT want to tell the truth...

I guess they get lost in their web of lies and are cautious what the next one should be?

    Favorite    Flag as abusive Posted 06:05 PM on 04/04/2008

The very idea of the evening network news is obsurd today. They are to wrap up and tell the daily news in 20 minutes (10 minutes go to commercials)! Can't be reasonably done.

    Favorite    Flag as abusive Posted 05:40 PM on 04/04/2008

Agreed, the amount of time given to commercials is ridiculous!! The newscasters spend more time talking abnout whats coming up next after the break than they do on actual news. It's pathetic, and all I know is I do not waste my money on any products i see advertised on TV.

    Favorite    Flag as abusive Posted 03:43 AM on 04/05/2008

The network new programs are insipid, off target and annoying. Two minutes praising Bush' s phony war and a minute praising his wonderful economy and the rest of time devoted to corporate sponsors praising their products and covering the lives of Britney Spears, Hilton and some sporting events. Fortunately, the locals offer a full hour of Two and a Half men re-runs during these network time wasters called news programmming and then shortly after the real news is delivered by Keith Olbermann.

    Favorite    Flag as abusive Posted 04:55 PM on 04/04/2008

"Medical news," you got that right. Every other goddamn day, it's a story on hormone replacement therapy and/or breast cancer, for some reason. Plus EVERY ad in between is for drugs.

    Favorite    Flag as abusive Posted 04:53 PM on 04/04/2008

Boy, you got that right. "A new drug offers hope for improved pharmaceutical company profits if they can only convince consumers that jiggling their leg all the time is a CURABLE DISEASE and not just an annoying habit resulting from excess caffeine and lack of exercise"

    Favorite    Flag as abusive Posted 05:02 PM on 04/04/2008

At this juncture in our society the nightly news is a dinosaur and has lost all relevance to the educated tv consumer. The Huffington Post, Drudge and various other Blog sites have in effect captured the American psych. Wake up NBC, CBS, etc. it is different World now.

    Favorite    Flag as abusive Posted 04:43 PM on 04/04/2008

Today I received my DVD copy of Norman Solomans 'War Made Easy'. After watching it, excellent by the way, I come back to this brokaw thing. I would love to sit down with brokaw, watch the video together and then question him on the indictment of news reporters as well as the networks in the documentary. It shows just how much the news media is involved in selling the war from our lying leaders. Again and again they have been part of the criminal acts and show no remorse. They are despicable!!!

    Favorite    Flag as abusive Posted 04:37 PM on 04/04/2008

MSM is broken.They are only looking for news stories that boost their ratings and do not conflict with their owners other business ventures.

    Favorite    Flag as abusive Posted 04:30 PM on 04/04/2008

If the MSM reported the News, Bush and Cheney would be impeached by now, a special prosecuter would have gutted the DOJ by exposure, the War would be over, the banks would have been regulated before the mortgage crisis, we would be tackling global warming, stem cell research, mining safety, alternative fuels, national healthcare and war profiteering. In short, the MSM quit reporting the news a long time ago, so the public lives in the dark and the thieves rule.

    Favorite    Flag as abusive Posted 03:01 AM on 04/05/2008

TV has never in its history come up with a viable means to distribute valuable news (i.e., news that affects the viewer and can be voted on or influenced by citizens in some way). It has always been tied to sponsors or to media moguls. Making the news available 24 hours on a news-dedicated station has been even worse. We still get all the ads but without the in-depth reporting one would expect, in part because the last 20 years' worth of anchors have been TV personalities rather than reporters.

    Favorite    Flag as abusive Posted 02:34 PM on 04/04/2008

Brokaw is being too kind. He should ignore people like Joe Scarborough, who's called him "old-fashioned," as in.. "old." We need more of Tom and less of Joe.

    Favorite    Flag as abusive Posted 01:51 PM on 04/04/2008

The real question is, 'how can they call it news', it's more like the DC Pravda. If you want to hear the 'happy talk' then the brokaws will be happy to keep you happy and ignorant. Just look at the NBC desk man now, williams. Look closely and you'll see dollar signs in his eyes. These people continue to say 'black is white' against all evidence. You'll never hear an honest evaluation of the Iraq situation from any of the MSM main desk sitter. You will hear the quotes from the embedded reporters who are quoting the military who are quoting the administration.

    Favorite    Flag as abusive Posted 12:56 PM on 04/04/2008

Really. Well. Said!

    Favorite    Flag as abusive Posted 02:21 PM on 04/04/2008

When news and public affairs, instead of being a tacit acknowledgement of the media's use of the public's airwaves and its implied license to print money, as they say, there seemed to be a germ of legitimacy in the process, but when the process become focused on creating profits for the network's owners and investors is when the news became just another freakshow on the midway. While I'm not a huge fan of tax dollars supporting public TV for a number of reasons, I recognize the reality of the situation and see that as the closest we have to a news source on TV where the information is only minimally, maybe not minimally enough in my opinion, controlled by corporate interests.
So, in the mean time, the internet comes along and now we can examine issues from many perspective and if the struggle means the networks no longer can overpay and overproduce "infotainment" as it seems the news has become...well, Tom, write a few more books..but don't think that we have much sympathy for the sad state in which so called broadcast journalists find themselves. Maybe your next book should actually address this travesty called "the news".

    Favorite    Flag as abusive Posted 12:56 PM on 04/04/2008

Hey Tom, good on ya for reading a teleprompter. LMAO

    Favorite    Flag as abusive Posted 12:44 PM on 04/04/2008

Brokaw begins his day with a boatload of both printed and electronic lies (MSNBC, WSJ NY Post) and I presume he ends it that way as well. MCMLXXXIV.

    Favorite    Flag as abusive Posted 12:41 PM on 04/04/2008

It's really bullshit posturing on the part of Brokaw and his ilk to act all sad about the state of the MSM.

People like him are the reason the news is complete garbage. They've spent most of their lives kissing GOP ass, trashing Democrats, avoiding real issues, and reporting on tabloid news as if it were the most important story of our lives.

    Favorite    Flag as abusive Posted 12:33 PM on 04/04/2008

evening news is a 'joke.'

any news in the MSM is a joke. what's it mean when news satire is better than the actual news programs they parody? - Jon Stewart, Colbert Report, Jay Leno.

    Favorite    Flag as abusive Posted 12:22 PM on 04/04/2008

evening news is a 'joke.'

any news in the MSM is a joke.

    Favorite    Flag as abusive Posted 12:21 PM on 04/04/2008

"a struggle"? Is that a new word for abomination?

    Favorite    Flag as abusive Posted 12:13 PM on 04/04/2008

Maybe if the NEWS focused on just reporting the story factually... instead of trying to slant or suppress certain facts... they would find their job easier.

    Favorite    Flag as abusive Posted 12:04 PM on 04/04/2008
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