Retailers Post Sluggish Sales in March

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ANNE D'INNOCENZIO | April 10, 2008 03:46 PM EST | AP

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A couple walks with bags from Gap outside of a Gap store in San Francisco, Thursday, April 10, 2008. The nation's retailers reported the weakest March sales in 13 years on Thursday as consumers _ fretting about mounting economic problems and enduring a frigid Easter _ limited their shopping to food and other essentials. Gap reported an 18 percent drop in same-store sales. (AP Photo/Jeff Chiu)

NEW YORK — With little money left after buying food and fuel, American shoppers handed most retailers their most dismal March in 13 years.

As retailers reported sales results on Thursday, Wal-Mart Stores Inc. and Costco Wholesale Corp. were among the few winners, as shoppers stuck to basics. Wal-Mart raised its earnings outlook, noting that better inventory control helped to limit markdowns on merchandise. It also said that April sales should top prior expectations.

But March proved to be bleak for most others, including J.C. Penney Co., Gap Inc., and Limited Brands Inc. All of them reported sharp drops in sales. Even high-end department stores like Saks Inc., languished; Saks noted that jewelry and designer women's apparel were among the weakest areas.

Merchants faced a slew of obstacles to improving sales: record gas prices, rising food costs, a weaker job market, slumping home prices and an early, frigid Easter. The weather may be warming now, but the rest of those problems aren't likely to dissipate soon.

"Consumers are buying what they need," said Jennifer Black , president of Jennifer Black & Associates, an equity research company in Lake Oswego, Ore. For everything else, shoppers are being pickier and focusing on discounters, she said.

According to a preliminary tally by UBS-International Council of Shopping Centers, sales slid 0.5 percent versus its original estimate of 1 percent growth. The results, based on same-store sales or sales at stores opened at least a year, were the weakest since March 1995, when the industry registered a decline of 0.8 percent.

The retail industry already had been bracing for a weak March because Easter landed two weeks earlier than last year, on March 23 when winter weather still gripped most of the country. It was the earliest in 95 years. Retailers also had one less shopping day in March compared to a year ago.

A deteriorating economy, soaring food and gas prices, limited credit and slumping home prices shook shoppers further. The Conference Board, a business-backed group, said late last month that consumers' outlook for the economy was the gloomiest in 35 years.

Food prices have been soaring. In February, the price of cereal and bakery products shot up by 1.8 percent, the largest monthly increase since January 1975, according to the Labor Department. A gallon of milk is now close to $4; a dozen eggs more than $2. The higher costs partly reflect rising energy prices, which increase transportation costs.

At the pump, the national average price of a gallon of gas rose 1.4 cents overnight to a record $3.357 a gallon, according to AAA and the Oil Price Information Service. Prices have set a string of records in recent weeks, and are 56 cents higher than a year ago.

With the peak summer driving season still to come and crude oil prices rising too, gas may reach the retail price of $4 a gallon that the Energy Department has been forecasting.

A sluggish job market is adding to worries. On Thursday, the Labor Department said that applications for jobless benefits totaled 357,000 last week, down by 53,000 from the previous week. Even with the improvement, the four-week average for claims rose by 2,500 to 378,250, the highest level since early October 2005.

While many economists believe that the country is in a recession, the Bush administration says that growth should revive this summer when 130 million households start spending their economic stimulus checks. Any boost in sales could be temporary, however, as analysts believe many shoppers will use a chunk of the money to pay down debt.

Michael P. Niemira, chief economist at the International Council of Shopping Centers, says that the malaise could continue into 2009. The rebate checks, he says, will "buy retailers some time," but without an improvement in key areas like housing, a recovery in spending won't happen anytime soon.

Niemira expects that for the combined March-April period _ retailers' key spring selling period _ sales will be up only about 1 percent. That pace is below the 2.1 percent average seen last year, which was slower than the 3.6 percent figure in 2006.

Wal-Mart was a bright spot. It reported a 0.7 percent gain in same-store sales, excluding sales results from fuel. That was slightly below the 1.0 percent estimate by analysts surveyed by Thomson Financial, however.

Wal-Mart still raised its first-quarter earnings outlook because of better inventory controls that yielded fewer markdowns and reduced store theft. The company also benefited from strong sales of groceries, video games and other electronics.

Rival Target Corp., which has been stumbling lately, posted a 4.4 percent decline in same-store sales. Analysts had expected a 2.7 percent decrease.

Costco posted a 7 percent gain in sales, higher than expected, with much of the gain coming from gasoline sales.

Many department stores and apparel chains suffered, though.

Among department stores, J.C. Penney posted a larger-than-expected 12.3 percent sales decline. The department store retailer had warned late last month that same-store sales would be down at least 10 percent amid a souring economy.

Saks reported a 2.9 percent decline in same-store sales, worse than the 3.5 percent gain that Wall Street anticipated. Nordstrom had a 9.1 percent decline in same-store sales; analysts had expected an 8.0 percent drop.

Limited Brands reported an 8 percent drop in sales. Gap had an 18 percent drop in same-store sales, dragged down by a 27 percent drop at its Old Navy division.

Teen merchants, which typically are more recessionary proof than other categories, stumbled last month, too. After filling the family car's gas tank, teenagers may have little left over for that new pair of sneakers or a skirt.

 
 

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Well I hope this currency crash and soon employment crash wakes a few Americans up to the criminality of their government.

    Favorite    Flag as abusive Posted 08:51 AM on 04/11/2008

Soon we will find out who the REAL "stupid" Americans are. We're not good enough to work for these corporate pigs? Wonder how many more of their products they will have to sell and at what price to the people who are not making the wages we made? I think they may have done some miscalculations and will have to admit their failure to acknowledge that people have to make money in order to spend it--whether they are Americans or foreigners.

    Favorite    Flag as abusive Posted 06:23 PM on 04/10/2008

Geez, they layoff thousands, cut salaries, raise the price of gas and food, and then wonder why people won"t buy non-essential crap. Who is running this economy anyways?

    Favorite    Flag as abusive Posted 03:00 PM on 04/10/2008

They are canceling the lines of credit on the old homestead. People actually have to pay for stuff now!

It's just Un-American !

    Favorite    Flag as abusive Posted 04:23 PM on 04/10/2008

"Consumers keep cutting back spending"

Go figure. Corporations keep cutting back compensation and jobs.

    Favorite    Flag as abusive Posted 01:51 PM on 04/10/2008

Note to Corporate America: If you pay people peanuts, they can't afford to buy your products.

    Favorite    Flag as abusive Posted 01:00 PM on 04/10/2008

We should have stayed on the gold standard. Ron Paul would have made it legal for you to be paid in gold and silver. Then you would have been able to spend in gold and silver to the prices you would have to pay would not go up! There is private money out there that is legally backed by real gold and silver so you would get private bills that would be legal everywhere with Ron Paul as president. Think about it? The Poor sobs that are getting paid in dollars are losing their wealth while you wont...get it.

The dollar would have competition and it it disappeared the US market wouldn't miss it because people would have a choice..there is the destruction of the Federal reserve so to speak. But people are listening to OBAMA and Hillary...oh what a difference they will bring! NOTHING will change.

    Favorite    Flag as abusive Posted 10:14 PM on 04/15/2008

They do seem to have a problem grasping this fundamental concept, don't they?

    Favorite    Flag as abusive Posted 02:40 PM on 04/10/2008

It looks like this to me.

The retail sector will dive, but big American corps will sell to China and India. We have to export our way out of this, they will say. Then they will hire Chinese and Indians or anyone else who will work for the cheapest in the worst conditions. American retail will continue to decline. The one percent will be a world wide phenom. There will be luxury goods here but few will own or buy them. Then Americas labor will be as cheap as anywhere and things will stabilize, but unless you own a company that successfully sells to the rich or successfully mass markets to the poor, you will have very little money to work with. The great middle class is no more. The retail companies that lived off their consumption will simply move to other countries or die.

    Favorite    Flag as abusive Posted 03:10 PM on 04/10/2008

"Then Americas labor will be as cheap as anywhere and things will stabilize"

Are you serious Joe? This is the prerequisite to uprisings and revolution. Our future looks anything but stable from my vantage. I understand your point, but such a transition would not be smooth nor readily accepted.

    Favorite    Flag as abusive Posted 03:43 PM on 04/10/2008

One cannot spend what one does not have.

    Favorite    Flag as abusive Posted 11:33 AM on 04/10/2008

Nice to see (employee-friendly) CostCo posting a higher growth rate than Wally World, and sales of high-mileage compact autos increasing.

Could it be that "American consumers is larnin'"?

heh heh

    Favorite    Flag as abusive Posted 02:50 PM on 04/10/2008

Learning EB? No way!

But it seems like the moderators are learning though. I've been in exile waiting for the excessive moderation to cease. I made it through 4 whole post before I encountered a pending comment today so I guess I'll come back and play more.

    Favorite    Flag as abusive Posted 03:39 PM on 04/10/2008

mrc, welcome back, I noticed you MIA. I found out you can't critisize Nancy P. Gasoline just hit $3.50 a gallon here, so there isn't much disposable income to buy cheap Chinese junk. It's not that we're poor, it's that we have lost confidence in this government to lead and they don't care about the middle class(both parties).

    Favorite    Flag as abusive Posted 04:19 PM on 04/10/2008

That explains it Mr C. Welcome back!

    Favorite    Flag as abusive Posted 03:56 PM on 04/10/2008
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