Aanarav Sareen
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Aanarav Sareen is a media producer and consultant with extensive experience in broadcast television and digital entertainment. Aanarav’s expertise lies in managing strategic production workflows for diverse content development, distribution, and cross-platform projects.

His client list includes ABC, Adobe’s Dynamic Media Organization, and CNN.

His first book, Digital Media for Business,
focuses on building and sustaining a business in the digital age.

Blog Entries by Aanarav Sareen

The Webby Awards and the Social Web

Posted June 14, 2011 | 15:50:00 (EST)

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Last night, the Webby Awards celebrated their 15 years in existence. However, they also celebrated a lot more than that -- they celebrated the best of the web, the best of social media and the best of what the...

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Blockbuster: Time to Call it Quits

Posted February 21, 2011 | 20:52:20 (EST)

Blockbuster

At one point, Blockbuster used to be the go to place for renting videos. Although their collection was fairly limited, it was the only big player in town. The transition from VHS to DVD was easy. Same content on a different physical medium. Recently, despite desperate...

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Social Media Budgets vs. Traditional Budgets

Posted February 15, 2011 | 22:48:10 (EST)

Advertising has come a long way. Something that was once a true luxury is now affordable, thanks to Google, Yahoo!, Bing and many others.

Small businesses can make an account at either of the fore mentioned sites and start creating highly targeted ads. And, it works.

A new addition to...

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Note to Travel Companies: It is Personal

Posted December 5, 2010 | 12:36:16 (EST)

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According to some statistics, travel contributes to much as 10% of the global GDP. Given the current global GDP is in excess of 50 trillion dollars annually, that is a staggering number.

However, travel companies - airlines,...

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TV Playbook - Part 2 - Monetization

Posted November 15, 2010 | 21:42:23 (EST)

Monetization
(View Previous: Introduction, Part 01)

TV networks make money in a few different ways. Some of these revenue streams are large, while most of them are incremental. For traditional TV networks, the 2 primary sources of revenue are: 1) advertising...

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TV Playbook - Part 1 - Content Creation

Posted November 8, 2010 | 11:58:33 (EST)

Dealbreakers


The cost of content creation and acquisition has gone down significantly over the past 3 years. While most of this cost reduction has been fueled by great technology and new creative mediums, good talent still has high value. This includes everyone who works...

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Building a TV Network in 2010

Posted November 6, 2010 | 16:17:40 (EST)

Over the past 5 years, media has changed at a pace is that is both thrilling and frightening. A few years ago, touch screens were a fantasy. Apple was still a computer company. Google was just a search company. Hulu was just a word that people made...

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Roku XDS Review

Posted September 30, 2010 | 14:46:16 (EST)

Roku XDS
Last week, Roku announced the release of its new set-top boxes. Starting at just $59.95 and along with a few new partnerships, Roku has effectively made itself a very serious contender in the set-top box market.

Pricing:


The Roku HD box starts...

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Review: Roku HD-XR

Posted July 20, 2010 | 00:31:38 (EST)

Roku HD-XR

Roku made a big splash into the connected devices market with its standalone box and Netflix partnership. While the box has evolved over time to add different partners and features, the device still delivers a core promise -- online media...

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The Next Apple TV Is Today's iPad

Posted July 8, 2010 | 21:22:15 (EST)

Apple TV

Apple TV has been around for a few years. Apple considers it a hobby. Passionate users consider it their media portal. Despite it's price, it doesn't do much. You load up your iTunes library, and Apple TV will stream that content to a connected TV...

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Hulu Announces Hulu Plus

Posted June 29, 2010 | 14:58:54 (EST)

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After much anticipation and rumors, Hulu officially announced Hulu Plus. Priced at $9.99 per month, it offers 3 distinctive benefits:

  • Ability to watch content beyond the computer screen -- mobile devices and TVs.
  • Access to a wider library of content...
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Digital Production in 2010

Posted June 15, 2010 | 15:28:12 (EST)

Ask anyone in the media production industry and they'll say that there are 3 crucial business factors -- good, cheap and fast. In order to create media, you can pick 2 and inverse the other one. So, a video can be a good and cheap, but it won't be delivered...

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Lost: A Media Transition

Posted May 24, 2010 | 10:54:17 (EST)

Last night, millions of viewers said goodbye to Lost, ABC Studios' top-rated and highly anticipated show. A show that ran for 6 seasons. A show that often times confused viewers. And, a show that actively participated in what will be defined as one of the most disruptive and innovative times...

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Expanding Mobile Innovation

Posted May 13, 2010 | 13:22:02 (EST)

Mobile technology has come a long way in the past few months. With the release of the iPad to the latest Android phones, devices are more powerful today than they've ever been in the past.

However, most of this has been platform innovation. Large companies have gone out and...

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TV Business in the Digital Age

Posted May 6, 2010 | 13:00:03 (EST)

This week, various publications have published articles detailing why the TV business isn't going to be like the music and newspaper business. For the most part, these articles go in-depth of how the business works and what the future of this multi-billion dollar industry is.

In summary:
...

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Tubefilter and the Streamys

Posted April 29, 2010 | 16:35:00 (EST)

On April 11th 2010, a large group of web video producers were invited to attend the second annual Streamy Awards in Los Angeles.

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An event that received positive coverage last year has been the target of skepticism and criticism this year....

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What's Next for Online Video?

Posted April 22, 2010 | 16:46:33 (EST)

Online video has changed drastically over the past few years. Just a decade ago, companies were using postage-sized videos on the web. There was no YouTube or Hulu.

Today, that has changed. Video is accessible and available on mobile devices and computers.

However, challenges remain.

Global access:
...

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Apple's Growing Content and Application Economy.

Posted April 8, 2010 | 11:16:52 (EST)

Disclosure: I have no financial interest in Apple, its products or its services.

For technology journalists and analysts, the past few weeks have been busy with extensive coverage of the Apple iPad. Just over a week ago, the first reviews of the device hit the web. Today, over 300,000...

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Traditional Media's Golden Opportunity

Posted March 25, 2010 | 16:42:48 (EST)

Creating and distributing high quality content is not easy. It takes financial resources, creative talent and time. The same applies to digital content. The only difference is that digital content can be instantly published and is available on demand.

Traditional media companies are hesitant of investing a lot of...

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Creating content for 4 screens

Posted March 18, 2010 | 14:54:52 (EST)

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With the soon-to-be-available Apple iPad, media companies are looking to build solutions for an entirely new platform. Many industry analysts have claimed that with digital media, it's essential to develop a 3-screen solution. However, new devices introduce new platforms. Today, companies need to have...

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