Over the past 5 years, media has changed at a pace is that is both thrilling and frightening. A few years ago, touch screens were a fantasy. Apple was still a computer company. Google was just a search company. Hulu was just a word that people made fun of.
Today, running a media property is more than content and advertising. Technology is not just a privilege. It is a necessity. However, changing companies the size of broadcast and cable networks is not an easy task. It requires a complete re-haul.
Over the next week, we'll focus on the four core aspects of running a large scale content business in 2010. These four categories are: content (and cost of acquisition), monetization solutions (advertising and integration), web platforms (user engagement and social media) and technology (television, IPTV and mobile).
Aanarav Sareen is a content creator and digital media consultant. He blogs at Digital Media Business and publishes the monthly Digital Media Newsletter. He's also the host of the weekly Digital Media Podcast.
Follow Aanarav Sareen on Twitter: www.twitter.com/aanaravs
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