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Aaron Hurst
A globally recognized entrepreneur Aaron Hurst is the CEO of Imperative, a technology platform that enables people to discover, connect and act on what gives them purpose in their work. Aaron is a close advisor to many global brands and frequent speaker and writer on the development of the Purpose Economy.

He is the founder and an active advisor to the Taproot Foundation where he was the catalyst and lead architect of the $15 billion pro bono service market. He was the creative force behind the conception of the national Billion + Change campaign. Previously he worked in Silicon Valley developing the precursors to social media.

Widely known for his thought-leadership and a regular blogger for the Huffington Post, Stanford Social Innovation Review and LinkedIn, Aaron is a member of the Nonprofit Times’ Power & Influence Top 50, and has been recognized as a top social entrepreneur by Fast Company,Ashoka, Draper Richards Kaplan Foundation, Manhattan Institute and theCommonWealth Club. In 2009, he received the highest honor bestowed on an alumnus of the University of Michigan.

Entries by Aaron Hurst

CEOs -- "2020 Tipping Point for Purpose Economy"

(1) Comments | Posted January 25, 2016 | 2:49 PM


In the late 1970s, my uncle, Stanford economist Dr. Marc Porat, coined the term "Information Economy." Through his research, he showed how information and technology were supplanting manufacturing as the core of innovation and economic growth. This month data released by...

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A Free Alternative to Graduate School

(0) Comments | Posted December 16, 2015 | 11:56 AM


One summer at Oxford I shared with a group of international graduate students one of the myths about purpose that gets in people's way of actually experiencing purpose.

Purpose is not a revelation; it is a journey. It comes from living life awake...

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5 Types of Bad Bosses to Avoid

(0) Comments | Posted November 10, 2015 | 5:24 PM


Relationships are the most important source of meaning at work. Our research shows our relationship with our manager is the most important of all. When you have a great boss you are excited to come to work. When the relationship is...

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The Secret of Google and Amazon's Most Successful Employees

(0) Comments | Posted October 23, 2015 | 4:52 PM


Google and Amazon have perhaps collected more employee data than any other modern organization. Both have come to similar conclusions about the key to being Purpose-Oriented and thriving at work.

The result of Google's research found that gratitude was the common ingredient in...

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The Important Career Decision Most People Get Wrong

(0) Comments | Posted October 22, 2015 | 2:04 PM


My neighbor is an eye doctor. She sees patients every day. The vast majority of her patients suffer from a handful of common conditions, many a natural byproduct of old age. She helps people every day in a very tangible way. She loves...

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Three Signs It's Time to Leave Your Job

(6) Comments | Posted October 16, 2015 | 1:20 PM

Recently, I had given a talk about having purpose at work, after which a woman approached me saying she had made a horrible mistake. She had quit her job and now realized she had taken for granted what really mattered most to her -- the relationships with her co-workers.


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What Pixar's Inside Out Tells Us About How We Work

(0) Comments | Posted July 16, 2015 | 2:38 PM


Pixar's new movie Inside Out explains the vital role we have as parents and educators in setting our kids up for success in their lives -- and their future careers. The memories and emotions our kids experience and how we help them store...

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The Dark Side of Freelancing

(0) Comments | Posted March 12, 2015 | 12:52 PM

When we are not tied to one job or employer, we are the masters of our own destiny. It creates a tremendous amount of freedom. But as researcher Barry Schwartz observed, "On the other side of liberation sits chaos and paralysis."

This is what researchers Susan Ashford and Ruth Blatt...

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I Quit My Job Every Year, And You Should Too

(10) Comments | Posted February 16, 2015 | 2:48 PM

Every December 31st, I quit my job. The next day I decide if I want to take the job again for the New Year. It helps me clear the noise and make sure I am 150 percent behind what I am doing and that it is how I want to...

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24 Ways to Impact Education

(0) Comments | Posted February 11, 2015 | 4:40 PM

LinkedIn just announced that 4 million of their members signaled that they want to find opportunities to serve on boards and provide pro bono work. Among these purpose-driven professionals, the vast majority reported that education was the field they most wanted to impact.

The good news for those...

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How to Design Your Dream Job

(0) Comments | Posted November 20, 2014 | 2:39 PM

No job is a perfect fit until you take ownership of it and make it your own. Just like buying a suit, you need to tailor it to fit you. Many people, sadly, never tailor their jobs to make them fit and end up being frustrated by their job due...

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Peace Corps or Harvard?

(0) Comments | Posted June 3, 2014 | 4:54 AM


Finding a good job out of college now requires a lot more than a 4.0 grade point average. Google recently announced that GPA doesn't even correlate to the success of their hires. On top of studying on campus, more college students are also...

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The New Millennial Career Model

(0) Comments | Posted May 29, 2014 | 2:07 AM


After retiring as CEO of Metronics, Bill George joined the faculty at Harvard's business school. His course, True North, which sought to help develop the soft skills of students, quickly became the most popular course at the business school. At the...

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Do You Have a Culture-Killing Virus?

(0) Comments | Posted April 28, 2014 | 9:44 AM

Influenza pandemics occur when a new strain of a virus is transmitted from an animal to a human. A pig has a novel strain of a virus and someone in contact with it lacks the immunity and catches it and then begins to spread it to those around them, and...

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9 Ways to Boost Meaning in Your Job

(0) Comments | Posted April 22, 2014 | 3:00 PM


In the New York Times on Sunday I wrote about our growing need for purpose at work. We are looking for volunteering and other external activities to supplement work that we find lacks meaning but the real solution is to redesign...

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Pioneers of the Next Silicon Valley

(0) Comments | Posted January 28, 2014 | 9:06 AM


"Everybody is envious of Silicon Valley. They would like to have something like it themselves." These were the opening comments of the Financial Times' John Gapper moderating a panel at Davos this month. They represent a sentiment that is widely held...

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A Reason for Optimism in D.C.

(0) Comments | Posted April 18, 2013 | 1:33 PM

The pro bono movement has such a strong connection to our nation's capital. It is where in 1942, the Ad Council was born to engage the advertising community in supporting the war-effort. It is where 20 years later, JFK called on the legal community to engage in pro bono work...

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The Business Case for Pro Bono: Psychoanalyzing Capital One's Core Engagement Strategy

(0) Comments | Posted February 8, 2013 | 4:07 PM

Would-be psychotherapist Carolyn Berkowitz helps drive the CSR field from the helm of Capital One Foundation. I met with her recently and had the chance to discuss her own career path and how the business value of pro bono service has made it a core strategy.

I once heard that...

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Upwardly Global Is Powered by Pro Bono

(0) Comments | Posted January 31, 2013 | 9:16 AM

Upwardly Global (UpGlo) helps educated and experienced immigrants that have recently arrived in the US to rebuild their professional careers. They ensure that the education and experience possessed by professionals from abroad is acknowledged and understood by employers, while helping immigrant professionals understand the cultural cues that are important to...

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Juma Ventures Is Powered by Pro Bono

(0) Comments | Posted January 16, 2013 | 9:26 AM

Juma Ventures is an innovative youth development program that helps under-resourced youth achieve their dreams of a college education through a mixture of youth employment, financial asset building, and educational support services. Part of what has always made Juma stand out is the business approach they've taken to solve social...

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