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Aaron Hurst
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A globally recognized entrepreneur Aaron Hurst is the CEO of Imperative, a technology platform that enables people to discover, connect and act on what gives them purpose in their work. Aaron is a close advisor to many global brands and frequent speaker and writer on the development of the Purpose Economy.

He is the founder and an active advisor to the Taproot Foundation where he was the catalyst and lead architect of the $15 billion pro bono service market. He was the creative force behind the conception of the national Billion + Change campaign. Previously he worked in Silicon Valley developing the precursors to social media.

Widely known for his thought-leadership and a regular blogger for the Huffington Post, Stanford Social Innovation Review and LinkedIn, Aaron is a member of the Nonprofit Times’ Power & Influence Top 50, and has been recognized as a top social entrepreneur by Fast Company,Ashoka, Draper Richards Kaplan Foundation, Manhattan Institute and theCommonWealth Club. In 2009, he received the highest honor bestowed on an alumnus of the University of Michigan.

Entries by Aaron Hurst

Pioneers of the Next Silicon Valley

(0) Comments | Posted January 28, 2014 | 9:06 AM

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"Everybody is envious of Silicon Valley. They would like to have something like it themselves." These were the opening comments of the Financial Times' John Gapper moderating a panel at Davos this month. They represent a sentiment that is widely held...

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A Reason for Optimism in D.C.

(0) Comments | Posted April 18, 2013 | 1:33 PM

The pro bono movement has such a strong connection to our nation's capital. It is where in 1942, the Ad Council was born to engage the advertising community in supporting the war-effort. It is where 20 years later, JFK called on the legal community to engage in pro bono work...

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The Business Case for Pro Bono: Psychoanalyzing Capital One's Core Engagement Strategy

(0) Comments | Posted February 8, 2013 | 4:07 PM

Would-be psychotherapist Carolyn Berkowitz helps drive the CSR field from the helm of Capital One Foundation. I met with her recently and had the chance to discuss her own career path and how the business value of pro bono service has made it a core strategy.

I once heard that...

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Upwardly Global Is Powered by Pro Bono

(0) Comments | Posted January 31, 2013 | 9:16 AM

Upwardly Global (UpGlo) helps educated and experienced immigrants that have recently arrived in the US to rebuild their professional careers. They ensure that the education and experience possessed by professionals from abroad is acknowledged and understood by employers, while helping immigrant professionals understand the cultural cues that are important to...

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Juma Ventures Is Powered by Pro Bono

(0) Comments | Posted January 16, 2013 | 9:26 AM

Juma Ventures is an innovative youth development program that helps under-resourced youth achieve their dreams of a college education through a mixture of youth employment, financial asset building, and educational support services. Part of what has always made Juma stand out is the business approach they've taken to solve social...

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11 Secrets to Building a Game-Changing Organization

(0) Comments | Posted December 17, 2012 | 11:32 AM

Over the last 11 years, Taproot has gone from a spark of an idea in my bedroom office into one of the highest impact and well-managed nonprofits in the country -- a model that is being replicated around the world. To celebrate our 11th anniversary, I wanted to share 11...

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Clinic by the Bay Is Powered by Pro Bono

(0) Comments | Posted December 3, 2012 | 6:00 AM

Eliza Gibson is the executive director of Clinic by the Bay, a two-year-old volunteer-powered free health clinic in San Francisco for working uninsured adults. It is based on a national model called Volunteers in Medicine that emphasizes the engagement of retired doctors and nurses to care for the uninsured, and...

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Benevolent Is Powered by Pro Bono

(1) Comments | Posted November 28, 2012 | 11:06 AM

In September, Benevolent founder and CEO Megan Kashner announced a multi-city expansion of its innovative program. Benevolent, a Chicago-based nonprofit, works to meet community needs by creating a platform for individuals to give directly to other individuals. Individuals are able to donate directly to other individuals in need,...

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The Great Tech Hope

(1) Comments | Posted November 26, 2012 | 2:30 PM

In Silicon Valley and across tech circles around the country there is growing desire to put technology to work for social good. The world is facing grave challenges and at the same time technology is giving us hope that change is possible.

The story of the 'great tech hope'...

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Small Business Unlocks Social Change at Schools

(0) Comments | Posted November 14, 2012 | 3:24 PM

Twice a day, at suburban schools across the country cars idle in front as parents drop off and pick up their kids. Kids are not only missing the health benefits of walking or biking to school, the fumes of the idling cars make the air quality around the school closer...

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The Future of America

(1) Comments | Posted November 7, 2012 | 9:19 AM

With the election behind us, it is time to look forward. It is time to create a rational and inspiring vision of our nation to rally us all behind. This is your historic opportunity Mr. President.

The next chapter of our nation's history will be informed by several critical shift...

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MLT Is Powered by Pro Bono

(0) Comments | Posted November 6, 2012 | 11:31 AM

Management Leadership for Tomorrow (MLT) is the number one source of minority students at the top ten U.S. business schools. Founded and led by John Rice, MLT is a national nonprofit that focuses on ensuring that high-potential African-Americans, Hispanics and Native Americans -- who account for more than 30 percent...

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The Power of Pro Bono: How DataKind Helped Prepare NYC for Hurricane Sandy

(0) Comments | Posted November 1, 2012 | 2:30 PM

The effects of Hurricane Sandy have left many of us on the East Coast feeling like we'd been hit from out of left field. We don't have a history of natural disasters, yet this is the second hurricane in a year. Fortunately, first responders were not quite as unaware as...

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Year Up is Powered by Pro Bono

(0) Comments | Posted October 17, 2012 | 9:50 AM

Year Up is a national nonprofit organization that works to empower low-income, urban young adults to go from poverty to a professional career in one year. Inspired by his experience as a Big Brother in New York City, Gerald Chertavian founded Year Up in 2000. Today, Year Up is one...

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Children's Creativity Museum Is Powered by Pro Bono

(0) Comments | Posted October 3, 2012 | 9:40 AM

The Children's Creativity Museum has become one of the premiere education destinations in the U.S. With unique programs from its imagination lab, animation studio, and other innovations, it has become a hotspot for creativity among Bay Area youth. It was not always quite so hip, however. Near the end of...

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New York State Takes Pro Bono to the Next Level

(1) Comments | Posted September 26, 2012 | 12:14 PM

New York State announced this week that all new attorneys will be required to do 50 hours of pro bono to earn the right to practice law in our great state. It will generate an estimated 500,000 hours of additional pro bono services per year.

Being a lawyer isn't...

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DonorsChoose.org is Powered by Pro Bono

(0) Comments | Posted September 10, 2012 | 10:14 AM

Teachers at 50% of the schools in the United States rely on DonorsChoose.org to solicit donations for materials they need in their classrooms. In just over 10 years, Charles Best has gone from inspired insight to being one of the most celebrated social entrepreneurs in the country. From...

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Citi Pioneers the Skills Marathon

(0) Comments | Posted July 30, 2012 | 1:26 PM

Too short to be a stewardess, Pam Flaherty has become a giant in corporate philanthropy at Citi, where she has spent most of her career.

What did you want to be when you grew up?

I wanted to be a stewardess, though I was really concerned that I wasn't going...

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Taproot's Endorsement for President

(0) Comments | Posted July 5, 2012 | 4:06 PM

There is only one person we at Taproot believe can lead this nation forward. He is a man who cares deeply about our nation and sees the potential in every American. He appreciates our role as a nation in our increasingly interconnected world. He agrees we all need to do...

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What Companies Can Learn From MBA Programs

(1) Comments | Posted June 26, 2012 | 12:14 PM

When you interview recent MBA graduates about the highlights of their two years, you are very likely to hear about their experience doing case work in the field. They loved the social aspects of school and were inspired by their professors, but it is often the work they did practicing...

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