Aaron Hurst
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Aaron is a globally recognized social innovator and leading architect of the growing pro bono services movement. He is known throughout Taproot offices for his striped socks, Post-it® doodling, and endless supply of bold ideas.

Aaron’s career is dedicated to challenging and empowering the public and private sectors as well as individuals and organizations to drive our collective social, environmental and economic progress. He is the founder of the Taproot Foundation—a nonprofit organization building a national pro bono marketplace and leading the global service movement—and is a creative force behind the conception of the national Billion + Change initiative and the Service Enterprise model.

Launched in 2001, the Taproot Foundation has served more than 1,300 nonprofit organizations through its award-winning Service Grant program, which has touched the lives of nearly 19 million people across our country. Taproot has recruited more than 10,000 business professionals as pro bono consultants, making it the largest nonprofit consulting firm in the country for the past five years. With support from over 100 local and national foundations, and through partnerships with more than two dozen global corporations, such as Deloitte LP, Gap Inc., and Wells Fargo, their presence continues to grow worldwide. Under Aaron’s leadership, the Taproot Foundation has pioneered a new field in community investment and continually breaks new ground through its signature and catalytic programs designed for the emerging global pro bono marketplace.

A member of the Nonprofit Times Power and Influence Top 50, Aaron is widely known for his thought-leadership in civic engagement, nonprofit management and corporate social responsibility. He is a regular blogger here at the Huffington Post as well as at the Stanford Social Innovation Review.

An entrepreneur since 16, Aaron began his career as a social innovator at the University of Michigan, where he designed and led an educational program for local correctional facilities, subsequently becoming the first student to receive the Michigan Campus Compact Award. Upon graduating, he worked in inner-city education in Chicago before landing in Silicon Valley as an early employee at two venture-backed social venture companies.

Aaron is one of the most recognized social entrepreneurs in the nation and a recipient of the Ashoka and Draper Richards Kaplan Foundation fellowships. He has also been formally recognized as a leading social innovator by the Aspen Institute, Social Venture Network, Fast Company, Commonwealth Club, the Manhattan Institute, the State of California, and the Alliance for Nonprofit Management. In 2009, he received the LSA Humanitarian Service Award, the highest honor bestowed on University of Michigan alumni.

Aaron currently sits on the International Advisory Board of Directors of CiYuan, a three-year initiative to increase social investment in China, and serves on the boards of Reimagining Service and BoardSource. He has co-authored the children’s book “Mommy and Daddy Do It Pro Bono” with his wife, Kara Hurst.

Aaron, Kara, and their two children live in Park Slope, Brooklyn. His favorite root vegetable is the radish.

Blog Entries by Aaron Hurst

Painting Community Center Leaves Brewer Dissatisfied

(0) Comments | Posted May 31, 2012 | 12:45 PM

Jim Koch, brewer and founder of Samuel Adams at the Boston Beer Company, found himself painting a community center in South Boston in 2007 and vowed to find a smarter way to add value. His program, Samuel Adams Brewing the American Dream, is working to create jobs and provide pro...

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Hope Is Universal: A Conversation With Chevron's Head of Social Investment

(0) Comments | Posted May 25, 2012 | 11:25 AM

Matt Lonner grew up in San Francisco and took his first job in high school selling shoes to business men in the financial district. Today he oversees the global philanthropy program of the third largest company in America and works to impact the lives of people around the world. Matt...

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Going Face-to-Face With Day Laborers

(6) Comments | Posted May 17, 2012 | 5:16 PM

Pablo Alvarado came to the United States from El Salvador in the 1990s and worked for five years as an undocumented laborer. Today he works for the National Day Laborer Organization Network (NDLON) and helps to fight for the rights and dignity of day laborers. I learned of his story...

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Starbucks: The Unofficial Office for Social Change

(0) Comments | Posted May 3, 2012 | 2:21 PM

Wowed by a singing barista and a great place to bring her two daughters, Cecilia Carter joined the Starbucks team as their Vice President of Global Diversity, Community and Government Affairs, for Starbucks Coffee Company. In between toffee-nut lattes Cecilia was able to speak with me about the Starbucks approach...

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Actress Finds a New Stage

(0) Comments | Posted April 26, 2012 | 3:02 PM

Claire Dixon uses her skills as a trained actress every day to tell the stories needed to drive social change around the world. She recently moved within GlaxoSmithKline to become Vice President of Corporate Responsibility. GSK has make a pledge to A Billion Plus Change, providing a total of over...

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Recycling Employee Skills

(0) Comments | Posted April 23, 2012 | 12:04 PM

Like me, Paula Davis didn't last long in her first job out of college. But, she ended up working at some of the leading brands in the world -- even for Michael Jordan at one point. Today she runs the Alcoa Foundation, which recently pledged to contribute one hundred thousand...

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Pulling an All-Nighter for Charity

(7) Comments | Posted April 18, 2012 | 5:30 PM

South Carolina-based RIGGS Partners may be the only marketing firm in the country that has paying clients stop by to feed them breakfast in the middle of the night. The secret? CreateAthon, a program dreamt up by Teresa Coles in the shower one morning. Teresa recently...

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Redesigning the Social Sector

(0) Comments | Posted April 17, 2012 | 9:50 PM

In a blog last year, I wrote about a trip to China as an advisor to BSR's Ci Yuan (http://ciyuan.bsr.org/). On that trip, a leader in their nascent philanthropic community asked if China should introduce the idea of boards to their social sector. The question caught me by...

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The Business of Social Investment

(0) Comments | Posted April 16, 2012 | 8:37 AM

An avid animal lover and past guest on Ellen, Shannon Schuyler directs corporate responsibility activities for Pricewaterhouse Coopers. I recently had the honor to speak with the driven, unrelenting and generous Shannon about the role of business in driving social change.


Despite high unemployment, companies are still having...

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Ethical Dilemma: When Is It Time to Cut?

(3) Comments | Posted April 5, 2012 | 5:12 PM

On numerous occasions I have written to the New York Times Ethicist columnist with ethical dilemmas arising from my job and personal situations. They were never selected for publication. While failing to use my questions was not an ethical lapse on their part it was very disappointing on this end.

...
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Working for a Good Company vs. Doing Good Work

(0) Comments | Posted April 3, 2012 | 9:19 AM

Based in London, Jenny Davis-Peccoud serves as the global leader of Bain & Company's Social Impact Practice. Having spent most of her career at Bain, Jenny has been able to watch the evolution of the firm's investment in social impact from the incubation and subsequent launch of Bridgespan in 2000...

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What We Can Learn From German Leadership

(0) Comments | Posted March 29, 2012 | 1:01 PM

Interview with Markus Hipp: Executive Director of the BMW Foundation

Markus Hipp is the Executive Director of the BMW Foundation, headquartered in Germany. He began his career in philanthropy at the Robert Bosch Foundation. I recently spoke with Markus about his work and his perception of German vs. American leadership.

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IBM: Tapping Top Talent, For Good

(1) Comments | Posted January 20, 2012 | 3:35 PM

Stanley Litow serves as IBM's Vice President of Corporate Citizenship & Corporate Affairs and President of IBM's Foundation, with a career spanning the public and private sector. Bringing this depth of experience to play, he has helped lead and create innovative social responsibility programs, including The...

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Share Your User Manual

(0) Comments | Posted January 4, 2012 | 11:49 AM

Three years ago I posted my user manual on the Taproot Foundation blog. Inspired by an article by Ben Dattner in Business Week, it has been a wonderful way to help Roots (i.e. our staff) understand my flavor of craziness.

I just updated my manual with the latest insights...

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Santa Does Pro Bono

(1) Comments | Posted December 19, 2011 | 3:13 PM

This weekend I had the honor to sit down with Kris Kringle, aka Santa Claus, CEO of the North Pole. Perhaps the world's most well-loved philanthropist, few know that Mr. Kringle is also a social responsibility visionary -- we were eager to hear about his latest pro bono...

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An Unemployment Tsunami Heading for the Nonprofit Sector

(0) Comments | Posted December 5, 2011 | 8:00 AM

Edmund Phelps, a Nobel-prize winning economist believes the "natural rate" of unemployment in the medium term is likely to be around 7.5 percent and most economists seem to agree. This is certainly lower than the current unemployment rates north of 8 percent , but a...

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Quiz: Is It Time to Make a Commitment?

(0) Comments | Posted December 1, 2011 | 8:12 AM

Is 2012 the year for you to go beyond writing a check and attending a gala and toward really investing in a nonprofit in a deep and meaningful way? Are you looking to move from casual dating to a serious and meaningful partnership with your favored organization? Take our quiz...

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It's Harder to Run a Nonprofit than a Company

(0) Comments | Posted November 16, 2011 | 10:33 AM

Prior to starting the Taproot Foundation, I worked in two technology start ups in the Bay Area. As anyone who has worked at a start up knows, it's a lot of hard work -- you constantly make quick decisions with incredible consequences. Yet, over the last ten years as President...

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Wanted: CEO Magician

(0) Comments | Posted November 11, 2011 | 11:40 AM

There is something almost magical about CEOs. We aren't held to the same laws of science as other professionals. Here is one magic trick I can share with you: 50% of my job doesn't even require one minute of work each week. Not bad, eh?

By simply knowing a CEO...

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How Prudential Broke the Gala Addiction

(3) Comments | Posted October 29, 2011 | 11:57 AM

Full disclosure: Aaron Hurst sits on the Board of BoardSource, a current Prudential grantee.

Mary O'Malley wanted to be a nun when she was ten years old. Or a spy. Or a concert pianist. Today, she's none of those things, or, as she puts it, a little of all three....

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