Adam Kleinberg
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Adam Kleinberg is co-founder and CEO at Traction, an interactive agency that aligns psychology with technology to create ideas that work. Catch him tweeting at @adamkleinbergand blogging at www.tractionco.com/blog.

Blog Entries by Adam Kleinberg

Can America Survive Without Steve Jobs?

14 Comments | Posted October 6, 2011 | 14:53:38 (EST)

Yesterday, I sat soberly watching tweets streaming down the screen. Surprised by tears streaming down my face.

"Who's that, daddy?"

"A great man."

"Did you know him?"

"No."

"Why are you crying?"

Yesterday's passing of Steve Jobs hit many of us in an unexpectedly powerful and emotional way. It...

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Why We Have a Burning Man Policy

Posted September 2, 2011 | 17:09:49 (EST)

I run an interactive agency here in San Francisco. On page 10 of our employee handbook, right in between the sections on "Voting Leave" and "Military Leave," is a little section called "The Burning Man Policy."

This policy states that Traction will prioritize requests for time off -- even...

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Four Billion Beams of Moonlight

Posted July 13, 2011 | 00:04:40 (EST)

Being in advertising, I spend a lot of time thinking about how to position things.

"How do we differentiate this cloud computing collaboration solution from that cloud computing collaboration solution?"

"How do we describe this electronic device that does a hundred things so that in the mind of a...

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