Adam Pesce
Adam Pesce is the Director of Coffee at Reunion Island Coffee, a B Corp certified specialty roaster and wholesaler, based in Oakville, Ontario. He is a long-standing member of the Specialty Coffee Association of America’s Sustainability Council and the Executive Director of First Drop Canada – a not-for-profit that raises money for coffee-related causes and NGOs

Entries by Adam Pesce

Costa Rica's Coffee Revolution

(0) Comments | Posted February 4, 2014 | 10:24 AM

On a recent trip to Costa Rica, I witnessed a "revolution," though thankfully not the kind that culminates in a coup d'état. What I saw was the so-called "micro-mill revolution" -- a new way in which coffee is processed and sold, that could help transform the way specialty coffee is...

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Coffee's Complicated Relationship With Capitalism

(4) Comments | Posted October 2, 2013 | 11:34 AM

Sustainability in coffee means different things to different people, but at its heart, it's about a healthy succession of the industry -- from farmers to consumers, and everyone in between. To this end, coffee and capitalism are seemingly at odds with one another.

High school economics tells us that...

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A Cup of Coffee You Can Feel Good About

(1) Comments | Posted June 13, 2013 | 12:06 PM

For those of us living outside of the tropics, coffee will never truly be 'local.' We don't have the heat or altitude to grow coffee, and if we do down the line, something has gone dangerously wrong in the fight against global warming. So instead of making coffee local, we...

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How Coffee Can Change the World -- Part 2 -- The Rainforest Alliance

(0) Comments | Posted May 2, 2013 | 6:14 PM

Coffee production worldwide accounts for over 30 million acres of land use -- roughly the size of England -- giving the coffee industry a lot of space to either harm or benefit the environment. And for too long, coffee producers unknowingly chose the path of harm, using conventional...

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How Coffee Can Change the World -- Part 1

(3) Comments | Posted February 26, 2013 | 3:28 PM

Coffee's capacity to create social equality and alleviate poverty is based on two key factors -- its ability to connect developing (producers) and developed (consumers) countries, and the sheer volume of people who are employed by it. Conservative estimates show that number to be around 30 million people worldwide, but...

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To Be a Coffee Buyer

(1) Comments | Posted January 18, 2013 | 1:44 PM

Since I started in coffee over eight years ago, I would have to say that my main message to the non-coffee world would be one of respect towards the product they consume every day. I've said it before, and I'll say it again, and again, and again: coffee is one...

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Kopi Luwak Needs to Disappear

(32) Comments | Posted December 10, 2012 | 4:26 PM

One of the most common questions I hear when people find out I'm in coffee is, "What's the deal with that cat poop coffee?" You've no doubt heard something about the stuff: Kopi luwak is coffee cherries that have been eaten, digested and excreted by the civet cat, collected by...

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Should We Pay More For Coffee?

(1) Comments | Posted November 28, 2012 | 11:00 PM

In the current age of going green and sustainability permeating every facet of our daily routine, the coffee industry is one that has taken the mission to heart, incorporating the concept into every aspect of the supply chain, from seed to cup. But for all of its efforts, one fact...

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