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Adam Wexler
Adam Wexler is the Founder and Chief Strategy Officer of Insightpool, The Leader in Social Engagement Automation. Fortune 1000 brands like UPS, Hilton Worldwide and A&E Networks use Insightpool to scale their social outreach and drive their bottom line metrics.

Insightpool was spawned from the creative social media marketing tactics Wexler employed on his prior startup, GoRankem, where they sought to reach a wide audience on a non-existent marketing budget (outside of being the first successful web startup to successfully raise money via Kickstarter's crowdfunding platform).

Over the years, Wexler has been invited to speak in front of thousands of students and event attendees about social media and entrepreneurship. At different times, Adam has also been the voice behind numerous brands on social media including Sprite, NCAA March Madness and the band Cracker.

Wexler graduated from The University of Georgia with a focus in Leadership studies.

Entries by Adam Wexler

The 'Social Currency' Final Four

(0) Comments | Posted April 4, 2014 | 2:50 PM

I travel around the country going to one social media conference after another, and I can confidently tell you that 'cultivating long-term relationships' is an increasingly trending topic in today's social media discussions. Naturally, the question becomes how exactly can entities increase loyalty while attempting to build strong and meaningful...

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The Key for Twitter: Lists As Your Newspaper Sections

(0) Comments | Posted February 20, 2014 | 12:28 PM

Twitter Lists are arguably the most underutilized feature on Twitter. It's interesting to note Twitter's layout circa 2009-2011 placed Lists on the same level of significance (both metaphorically and literally) as the number of your followers and who you were following. Yet, in recent memory, they have been stuck at...

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Twitter Is the 21st Century Newspaper

(1) Comments | Posted February 12, 2014 | 4:20 PM

Despite being everything from a behind-the-scenes celebrity perspective to a catalyst for world peace, Twitter has long suffered from an identity crisis. As detailed in Nick Bolton's recent book, Hatching Twitter, even the founders could never fully agree on the purpose.

In recent years, Twitter has appropriately...

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I Love Klout, and You Should Too

(2) Comments | Posted November 26, 2013 | 2:10 PM

Since original inception in late 2009, Klout has done a masterful job becoming the default authority for assessing social influence. Then again, they could probably use some help when it comes to their brand perception, but at the same time, it almost comes with the territory of their...

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Twitter Triumph: 100% of Fortune 500 Will Soon Tweet

(0) Comments | Posted November 7, 2013 | 5:24 PM

The world is aflutter with buzz about Twitter. With a rising stock price the IPO appears to be a success, but that's nothing compared to what's coming from the social media giant. In many respects, Twitter is already the king of the social media world. Soon, that will be undisputed.

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Why Twitter and LinkedIn Will Outlast Facebook

(23) Comments | Posted August 14, 2013 | 12:19 PM

If anyone follows the social media space on a daily basis, it was tough to miss the excellent piece penned by 13-year-old Ruby Karp this week. As she explained in her Mashable post, Facebook is struggling to resonate with the next teenage generation. Funny thing is I...

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