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Adelaide Lancaster
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Blog Entries by Adelaide Lancaster

10 Ways To Prevent Startup Exhaustion

3 Comments | Posted November 3, 2011 | 14:09:05 (EST)

All businesses take a tremendous amount of time and energy, but startups can be totally consuming. Determined for success, eager entrepreneurs don a "whatever it takes" attitude and enthusiastically pledge their unending commitment to their new ventures. But they often exhaust themselves in the process of building their business -...

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10 Reasons Why Women Make Better Entrepreneurs

7 Comments | Posted October 20, 2011 | 12:37:40 (EST)

I've heard one too many female entrepreneurs preface a challenge they've had with the statement "maybe it's just because I'm a woman but I find it hard to"...(you can fill in the blank): ask for what I want; settle for something less than perfect; not to try to do it...

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Books To Inspire Your Startup

Posted September 15, 2011 | 13:17:31 (EST)

As entrepreneurs, we look for inspiration, advice, and instruction everywhere. We find that we can learn and adapt something from every business we encounter. Given that our business, In Good Company, was a first-of-its-kind community, learning center, and co-working space, we knew we had a lot to...

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Is Entrepreneurship All It's Cracked Up to Be? It All Depends on How You Approach It

Posted August 30, 2011 | 18:39:31 (EST)

This piece was written with my co-founder and co-author, Amy Abrams.

Two weeks ago in the Sunday New York Times a piece called, "Maybe It's Time for Plan C" revealed the unexpected disenchantment of several new entrepreneurs. They lamented how the experience fell short of...

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5 Surprising Traits Of Successful Entrepreneurs

Posted July 13, 2011 | 17:06:55 (EST)

There is no such thing as a "typical" entrepreneur. We come in all shapes, sizes and flavors. Still, myths abound, and most of us walk around with a specific caricature of what an entrepreneur is like in our minds. Most often that image includes someone who is bold, daring, comfortable...

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3 Reasons Why the Term 'Lifestyle Business' Doesn't Work

Posted June 2, 2011 | 15:44:30 (EST)

A few weeks ago we had a meeting with a lovely gentleman from Astia, a terrific organization that helps women entrepreneurs gain access to capital. During our conversation he made the distinction between high-growth businesses and "lifestyle" businesses. I visibly winced and sharply responded that I really hated...

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The Secret Weapon of Successful Entrepreneurs

Posted May 3, 2011 | 14:57:40 (EST)

I give the same answer to at least half of the business advice questions that I am asked.

"How should I get the word out about my new service?"

"What's the best way to reach my target market?"

"What conferences are worth attending?"

"How much should I pay my...

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Are Women Business Owners Really Second Class Entrepreneurs?

Posted April 5, 2010 | 21:02:30 (EST)

As an expert on women entrepreneurs, I'm often asked questions such as:

Why do female entrepreneurs have a problem of scale? Why do they continually start and run businesses that are low-profit, low growth, small enterprise, and low-tech? How can they be encouraged to build larger, higher-tech, more noticeable businesses?

...
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Women Business Owners Contribute a Total Economic Impact of $3 Trillion! And the Only Ones Getting Sold Short Are the Women.

Posted December 1, 2009 | 09:52:16 (EST)

Apparently the independence we women entrepreneurs seek is coming at a big price. The benefits of entrepreneurship are driving more women than ever into self-employment, yet the financial rewards necessary to make this trend stick, still elude most of us.

In October the Center for Women's Business Research published...

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