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Adelaide Lancaster
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Adelaide Lancaster is the co-founder of In Good Company (, a community, business learning center and coworking space for women entrepreneurs in Manhattan. She is also the author of The Big Enough Company: Creating a Business that Works for You (Portfolio/Penguin, Sept. 2011).

She is a small business expert and has advised thousands of women entrepreneurs on how to create businesses that meet their needs and keep them satisfied over time. She earned two graduate degrees in psychology from Columbia University and her undergraduate degree from Colgate University.

Blog Entries by Adelaide Lancaster

10 Ways To Prevent Startup Exhaustion

3 Comments | Posted November 3, 2011 | 14:09:05 (EST)

All businesses take a tremendous amount of time and energy, but startups can be totally consuming. Determined for success, eager entrepreneurs don a "whatever it takes" attitude and enthusiastically pledge their unending commitment to their new ventures. But they often exhaust themselves in the process of building their business -...

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10 Reasons Why Women Make Better Entrepreneurs

7 Comments | Posted October 20, 2011 | 12:37:40 (EST)

I've heard one too many female entrepreneurs preface a challenge they've had with the statement "maybe it's just because I'm a woman but I find it hard to"...(you can fill in the blank): ask for what I want; settle for something less than perfect; not to try to do it...

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Books To Inspire Your Startup

Posted September 15, 2011 | 13:17:31 (EST)

As entrepreneurs, we look for inspiration, advice, and instruction everywhere. We find that we can learn and adapt something from every business we encounter. Given that our business, In Good Company, was a first-of-its-kind community, learning center, and co-working space, we knew we had a lot to...

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Is Entrepreneurship All It's Cracked Up to Be? It All Depends on How You Approach It

Posted August 30, 2011 | 18:39:31 (EST)

This piece was written with my co-founder and co-author, Amy Abrams.

Two weeks ago in the Sunday New York Times a piece called, "Maybe It's Time for Plan C" revealed the unexpected disenchantment of several new entrepreneurs. They lamented how the experience fell short of...

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5 Surprising Traits Of Successful Entrepreneurs

Posted July 13, 2011 | 17:06:55 (EST)

There is no such thing as a "typical" entrepreneur. We come in all shapes, sizes and flavors. Still, myths abound, and most of us walk around with a specific caricature of what an entrepreneur is like in our minds. Most often that image includes someone who is bold, daring, comfortable...

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3 Reasons Why the Term 'Lifestyle Business' Doesn't Work

Posted June 2, 2011 | 15:44:30 (EST)

A few weeks ago we had a meeting with a lovely gentleman from Astia, a terrific organization that helps women entrepreneurs gain access to capital. During our conversation he made the distinction between high-growth businesses and "lifestyle" businesses. I visibly winced and sharply responded that I really hated...

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The Secret Weapon of Successful Entrepreneurs

Posted May 3, 2011 | 14:57:40 (EST)

I give the same answer to at least half of the business advice questions that I am asked.

"How should I get the word out about my new service?"

"What's the best way to reach my target market?"

"What conferences are worth attending?"

"How much should I pay my...

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Are Women Business Owners Really Second Class Entrepreneurs?

Posted April 5, 2010 | 21:02:30 (EST)

As an expert on women entrepreneurs, I'm often asked questions such as:

Why do female entrepreneurs have a problem of scale? Why do they continually start and run businesses that are low-profit, low growth, small enterprise, and low-tech? How can they be encouraged to build larger, higher-tech, more noticeable businesses?

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Women Business Owners Contribute a Total Economic Impact of $3 Trillion! And the Only Ones Getting Sold Short Are the Women.

Posted December 1, 2009 | 09:52:16 (EST)

Apparently the independence we women entrepreneurs seek is coming at a big price. The benefits of entrepreneurship are driving more women than ever into self-employment, yet the financial rewards necessary to make this trend stick, still elude most of us.

In October the Center for Women's Business Research published...

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