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Adele Scheele

Adele Scheele

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Job Search 101

Posted: 05/20/11 01:07 PM ET

Just back from conducting several career strategy seminars, I've found that while some people are finding work, some aren't. Besides the personal frustration of not finding work, the job seekers also feel the pressure from their spouses which, they tell me, hurts rather than helps. It is a hard business. But the fact is that a successful job search requires far more work than anyone expects. Looking for a full-time job is a full-time job in itself.

Let's start with the basics.

1. Your Resume:
Yes, you have to have one even though it alone won't get you a job. Your job objective, if you write one, must match exactly the job description for which you're applying. It must match word for word. Let me repeat -- word for word. If it doesn't, no one will read further.

In your professional experience section, you have to cite specifics. For example, don't list just sales, but include numbers of items sold and describe how you personally increased sales. Detail other areas where you excelled -- whether it was client liaison, product education, promotional efforts, or team collaboration.

Unless you've been a president, cut your resume down to one page. Remove the fillers. Reduce all your educational information so that each degree takes up only one line. Don't list your hobbies unless they are particularly impressive or relevant. Remember, your resume is meant to keep you from being eliminated as a potential candidate for the interview, not to serve as a conversation starter.

2. Your Cover Letter:
Yes, it's good to have a cover letter, even if it's not asked for. Its purpose is to make meaning out of your resume, an inherently boring document. While you don't repeat everything, you do have to say why you are qualified for the job given your experience and education. One technical candidate charted his experience to the job's specifications -- a creative and brilliant way to make his cover letter stand out. Don't be modest; this is the perfect place to tell how talented and qualified you are and what you will bring to the organization.

You absolutely must have someone highly literate proof and edit your cover letter and your resume for you to make them perfect because any misspellings or grammatical errors will disqualify you. Neatness counts big time, especially when your goal is to land the interview.

3. Marketing Yourself:
Don't just submit your resume and letters virtually, expecting someone to contact you. Yes, you have to do that, but there's more to it. Use your personal and business networks to set up face-to-face meetings or, at the least, phone conversations. Also, look for good stories written by and about successful people and contact them, complimenting them and asking them for leads. Even if people aren't initially forthcoming, don't give up. Ask them what they would do if they were in your shoes: who you should be talking to or what you should be going after. Who knows? It just might jumpstart a lead.

Put yourself out there by calling at least five people a day and trying to land two or more meetings a week. If you don't know anyone to reach out to, start connecting with people in all the right places including networking meetings. Keep a log of whom you've talked to and what you discussed. Keep your promises. Call back with questions and progress, and give thanks. Always give thanks.

Rehearse yourself before an interview. Expect to be asked about your experience and be prepared to discuss why they should consider hiring you, what talents and skills you have to bear, how you've handled difficult situations before, what happened to end your last job, and what excellence you bring. In short, they want to know if you'll be a trusted contributor. Practice making yourself likeable too, and look for common bonds to build on. People hire people they like and people who are like them.

4. Your Support Team:
Don't depend only on your family or close friends to be your prime source of support because sometimes their own needs can be distracting. It's up to you to find others who can help you, people who are already working and can give you tips, as well as people who aren't -- so that you can encourage each others' searching. Read books about job hunting and about people's success, and emulate them. Check in with a career coach. Don't get discouraged if it takes awhile; it's normal for the search go on for at least three months.

5. What To Do Along The Way:
Read about your field either online or at the library. You'll need good things to talk about and who knows who you'll meet along the way. Give up complaining -- it's a losing game. Instead, make yourself win at something else while you're job hunting. Make a quilt; learn bridge; walk an extra mile; plant an herb garden.

6. If You Don't Find The Perfect Fit:
Take a job even if you think it's below you and work your way up. Find meaning by noticing what needs to be done and doing it.

The Department of Labor reports that we are up to 12 to 15 career changes in our lifetimes. We better get moving.


Make your luck happen!

 
 
 
 
 
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10:31 AM on 05/24/2011
Good luck with number 3. Most jobs for which I've applied don't even mention the department in which you might be working, let alone a person to contact. I've called the main line before only to be told that they couldn't connect me with the hiring manager. It's gotten so ridiculous. In this instance, I think technology is hindering job applicants. At career fairs, you're just given a card with a web address and asked to apply online. It's discouraging and hurtful. It is a BLESSING if you can get an interview now-a-days.
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Adele Scheele
04:16 PM on 05/24/2011
Hi Craftycrow,
You're right about #3 being the hardest. Getting to people is becoming so much more difficult, but it's possible. And, it's necessary to get to that goal: the interview. When you are at career fairs and given that generic card, ask for the recruiter's email/phone numbers to thank them and to follow up with them. They often can give you a lead.
I wish you good luck!
Dr Adele
11:21 PM on 05/22/2011
I disagree completely. Every person you meet under the conditions outlined here will smell your desperation. "Practice making yourself likable"? That's horrible advice under any conditions! And for a lot of people, no piece of paper is going to get them their next job, no matter how expertly it's formatted. People hire people, they don't hire paper.

I've dealt with the challenges of finding work in a new town and a new field and have met many others who have as well, and the recipe for success is much less direct but a lot more satisfying. "Be yourself" is rule #1. Find others of like mind regardless whether it's job-related, through Meetups, volunteering, church or what-have-you. And don't let yourself be defined by your lack of employment, nor should you define others simply as potential sources of employment.

Finally, do what you can and trust your gut. Playing the numbers is for chumps. Making a certain number of calls every day is far less important than making the right call at the right time and can even get in the way of your intuition. Just like living, looking for work is not a simple linear process, no matter what the "experts" tell you.
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Adele Scheele
04:19 PM on 05/24/2011
Hi Russgies,
Thanks for your comment, but I think we're closer than you might think ... I totally agree with Right Call/Right TIme but it takes some work to find that perfect match.
Adele
09:18 PM on 05/21/2011
Thank you very much Milton Friedman. NAIRU - what an innovation that was. Getting everyone to fight to the death whilst the masters enjoy the spectacle.
03:38 AM on 05/21/2011
Thank you very much for the expert advice Dr. Adele. After a brief revision, and taking some of your tips to heart, I discovered two important skills weren't even specified on my resume because I thought it might look bad to give myself credit. You're incredibly intuitive and I wanted to tell you how much I appreciate the words of wisdom. Thanks again!
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Adele Scheele
04:21 PM on 05/24/2011
Hi Andrew Ingalls,
Thanks so much for your comments. I'd love to know what skills you added to your resume after all. Highlighting one's own talents and skills is an art in itself, as you are finding out...
Cheers!
Adele
05:13 PM on 05/20/2011
Hi Adele, thank you for your timely steps in seizing the job hunt and all the opportunities that come with it! It's really all about going back to the basics and maximizing each step of the way! Your insight is always right on time. Thanks! Martha Gonzales, President, Corporation for Healthcare Marketing
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Adele Scheele
04:23 PM on 05/24/2011
Thanks so much, Martha. Your word "maximizing" is perfect!

Cheers,
Adele
04:09 PM on 05/20/2011
Great advice! Your "Job Search 101" tips should be handed out to all college grads with their diplomas!
And posted in unemployment offices!
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Adele Scheele
04:27 PM on 05/24/2011
Hi Sweetmurkaba,

Thanks so much; I wish these tips were indeed handed out at graduation. Only once did I ever see it. Wellesley College handed out copies of my Skills for Success along with diplomas to everyone coming up on stage! Making the chaotic transition from one stage of life to another is eased by supportive strategies. I wish I had them back then!
Cheers,
Adele
Cheers,
Adele
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Adele Scheele
03:25 PM on 05/20/2011
Thanks for your comment, DhNY. The rate of job changing not only sounds crazy, but it is. However, you don't have to start at the bottom each time you change. Building your skills and your alliances will help buoy not only your spirits but also the level of jobs. It is as if we have to morph part of ourselves into the role of an agent or headhunter so that we learn to take care of and promote ourselves. Such a role is hardly ever taught, but there are strategies to learn how and keep improving. Here's to that! Adele
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becky bradshaw
"In a time of universal deceit, telling the truth
02:16 PM on 05/20/2011
Anyone with an adventurous spirit who is looking for a job, should consider working in the yacht service industry. The field has grown significantly ( the number of "Mega-Yachts" over 75' has more than doubled in the last 10 years). These Limos of the Seas Need Crew. Deckhands, Chefs, Butlers, and Cute Hostesses are now required.

Make Some Money, See the World, and Share Time with "Elite" People.

Fun Yacht Video: http://www.youtube.com/watch?v=iXVxPpvIszY
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Adele Scheele
03:01 PM on 05/20/2011
Thanks, Becky. Yes, the hospitality industry is a great one but it's rather hidden from view. I appreciate your sharing news of the growing yacht service industry.
I've been a lecturer at sea and enjoyed not only interaction with passengers who attended my sessions, but getting to know the staff too.
Cheers,
Adele
jhNY
Mercy.
02:10 PM on 05/20/2011
"The Department of Labor reports that we are up to 12 to 15 career changes in our lifetimes." The fact that this is clearly insane, and will cause workers to repeatedly start over again and again at the bottom end of the payscale, is just the way it is. Deal with it!