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Adrian de Groot Ruiz
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Dr. Adrian de Groot Ruiz is co-founder and executive director of True Price, an independent non-profit with the objective to realize a sustainable world based on true prices. He is also assistant professor of Finance at Radboud University, curator of the Global Shapers (a community of the World Economic Forum) in Amsterdam and member of Worldconnectors, a cross-sector think thank.

Entries by Adrian de Groot Ruiz

Sustainable Civilizations: What if the Mayans and Romans Had Known?

(0) Comments | Posted December 30, 2013 | 10:29 AM

What if?
Two weeks ago I spoke at the Conference on True Cost Accounting in Food and Farming, organized by the Sustainable Food Trust (and covered in this blog by Ellen Gustafson). With support of amongst others HRH Prince Charles of Wales, it...

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The See-Through Company: 3 Reasons Why Businesses Would Opt for Transparency

(0) Comments | Posted October 31, 2013 | 3:56 PM

Earlier this year, I wrote a blog on true prices -- those that take social and environmental impacts of products into account. And on how they can form the basis for a new market economy. The comments left behind by readers contained very insightful ideas. Quite a few...

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Paving the Way for a New Capitalism Based on True Prices

(68) Comments | Posted January 27, 2013 | 9:55 AM

We are standing on the eve of a remarkable evolution of capitalism. A regulated market economy based on free price formation has its serious shortcomings but has long been the best we got. Now, a superior alternative seems to come quickly within reach: a market economy, for sure, but one...

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