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Adrienne Becker
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Adrienne Becker is the co-founder and CEO of Killer Content, an emerging leader in entertainment for the multi-platform age, investing in a curated group of creators and brands at the intersection of professional storytelling and technology. The Company includes Killer Films, Glass Elevator Media, Union Entertainment and technology partner Viewur/iWakari.

Most recently, Ms. Becker was a Partner at the Media Farm and a consultant to Creative Artists Agency. She is also the former CEO of DailyCandy and the founder IDEASTOX, a predecessor to Kickstarter. Before DailyCandy, Ms. Becker was a Senior Vice President at The Nielsen Company, where she led strategic development and the creation of new products such as Nielsen TextPoll. From 1998 to 2002, Ms. Becker worked in the corporate offices of USA Networks, Inc. (now IAC) holding positions in Communications, Marketing and Operations. Ms. Becker also led USAi’s cross-company initiatives group, charged with ambitious task of stitching together USAi’s diverse assemblage of businesses.

Ms. Becker got her start on an airport tarmac in Philadelphia, where she held her first critically important position holding a rope line for then Governor Bill Clinton. She then went on to hold positions at the Department of Labor and as a Press Secretary on the ’96 campaign.

Ms. Becker holds an M.A. in Communications from the Annenberg School, University of Pennsylvania, and a B.A. with Honors in Political Science from Washington University in St. Louis.

Entries by Adrienne Becker

Selfie-Finance

(2) Comments | Posted September 7, 2014 | 6:41 PM

This past month I became parent to a teenager. Among the obvious anxieties this rite prompted, I also had the pleasure of learning American teens have been deemed "mediocre" when it comes to personal finance, according to a new global study from the Associated Press. Adding to this,...

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Boss vs. Bossy

(0) Comments | Posted March 12, 2014 | 6:02 PM

I've been asked about Sheryl Sandberg's campaign to ban the word "bossy" over and over this week because I'm one of the founders of the "She's So Boss" movement (www.shessoboss.com). The feeling seems to be that we might be threatened by the "Ban Bossy" initiative.

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Introducing Micro Content

(0) Comments | Posted March 6, 2014 | 10:20 AM

There is one law in the media industries today from which all others derive: Attention is the currency of our culture. With attention, you can move markets. Without it, you blip and fade -- at best. Audiences are the busiest people you know and they have zero tolerance for a...

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Find Your Dirty Dance

(0) Comments | Posted December 19, 2013 | 4:48 PM

A man I'll call Mr. Pebble had this to say at a "Girls Under 10" soccer coaches meeting I attended last fall in Los Angeles: "Girls at this age should not be coached to win; they are not competitive, not as intense as boys, and should not be pushed."

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What Boys Hear

(7) Comments | Posted July 15, 2013 | 12:44 PM

If they're listening, boys hear a lot about girls. But what are they hearing?

In film and on television, boys overwhelmingly hear girls talking about boys, girls fighting with their moms, girls wanting to buy a new this or that, girls having their hearts broken by one boy or another,...

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Ad-Friendly Sexcoms: The Mom Conundrum

(9) Comments | Posted May 2, 2013 | 5:50 PM

While leaning in at a recent pitch meeting, I presented the first episode of our new show Bench Warmers to two programming execs at a major media company. They offered this kernel of wisdom: eavesdropping on...

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