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Al Norman
Al Norman achieved national attention in October of 1993 when he successfully stopped Wal-Mart from locating in his hometown of Greenfield, Massachusetts. Since then he has appeared on 60 Minutes, and gained widespread media attention from the Wall Street Journal to Forbes magazine, which called Al Wal-Mart's #1 Enemy. 60 Minutes called Al "the guru of the anti-Wal-Mart movement." Al was a consultant for the film "The High Cost of Low Prices," and was featured in the films "Store Wars," "Wal-Mart Nation," and "Up Against The Wal." His website is His latest book is Occupy Walmart, which was released in May of 2012.

Entries by Al Norman

Woman-Owned Vest Company Gets Soaked by Shark Tank and Walmart

(162) Comments | Posted January 26, 2015 | 8:19 AM

On January 13, 2015, entrepreneur Michael Wooley appeared on Episode 607 of ABC's Shark Tank, seeking a $50,000 investment in exchange for 10 percent of his company, Vestpakz. Although several Sharks said they "loved the product," it took them less than 10 minutes to shred the entrepreneur. No...

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Bad Casting: Geena Davis In Wal-Mart Film Festival

(2) Comments | Posted January 11, 2015 | 8:50 PM

It sure didn't take much to buy off actor/gender rights activist Geena Davis, who is collaborating with Wal-Mart on the first Bentonville Film Festival.

On January 6th, the Geena Davis Institute on Gender in Media announced that Davis will be chairing the Bentonville Film Festival...

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Wal-Mart's Vigilante Justice Against Suspected Shoplifters

(137) Comments | Posted July 20, 2014 | 11:33 AM

By Al Norman

After spending the last six months in jail, Kenneth C. Moureau will enter an El Cajon, California Superior Courtroom on July 22nd. to fight charges that he stole $86.37 from a Wal-Mart store in Santee, California. He faces up to 9 years in jail on assault with...

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Shareholders Pressure Wal-Mart for Lobbying Disclosure

(3) Comments | Posted May 26, 2014 | 3:50 PM

On June 6, the Bud Walton Arena in Fayetteville, Arkansas, will be transformed into a gladiator pit at Wal-Mart's annual meeting, where shareholders will do battle with the Walton heirs on four resolutions that challenge how the giant retailer does business. While the outcome of the vote is in little...

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Wal-Mart 'Express' Crushes Small Texas Towns

(8) Comments | Posted April 25, 2014 | 2:19 PM

Wal-Mart is pushing its smallest "Express" stores into a series of tiny Texas towns that are hungry for anything they can tax. Clyde, Anson, Albany, Haskell and Winters all are on the Wal-Mart Express.

But in one drought-ravaged little town, the promise of an Express store is more about...

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Wal-Mart Developer Files "Shill" Lawsuit Against Food Workers Union

(3) Comments | Posted January 14, 2014 | 9:09 AM

A Pennsylvania-based developer is suing a United Food and Commercial Workers (UFCW) Local for $1.5 million, alleging the union is using a "Shill Strategy" to line up neighbors to block his proposed Wal-Mart superstore.

The developer, Peter Abrams, doing business as ARD Hamilton, LLC, has a lease...

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Can Portlandians Starve Wal-Mart?

(21) Comments | Posted November 12, 2013 | 11:59 AM

Is it possible to starve a Wal-Mart superstore?

Residents in Tigard, Oregon, a small suburb of Portland, want to find out. After their City Council quietly swapped a planned Target for a Wal-Mart, citizens refused to take 'done deal' as the final word.

Usually when a city approves a Wal-Mart...

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Town in Michigan Whacks Homeowners for Appealing Wal-Mart Decision

(13) Comments | Posted October 2, 2013 | 6:10 PM

A tiny community on the western edge of Michigan has placed a high price tag on the First Amendment in order to protect the Walton family.

According to angry homeowners in Whitehall Township, Michigan (pop. 1,739), local officials are trying to choke off residents' right to petition government for...

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Walmart vs. Windy: The Sound of Lies

(8) Comments | Posted August 29, 2013 | 4:51 PM

Walmart likes to say "our people make the difference."

Aubretia Maria Edick is one of those Walmart people who wants to 'make a difference' in how her employer treats its 1.3 million American workers.

Aubretia, 63, who was born in England, still uses the nickname "Windy," which her younger brother...

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Wal-Mart's 'Invisible Army' of Lobbyists

(29) Comments | Posted July 22, 2013 | 10:29 AM

Wal-Mart faces many threats to its ongoing profitability. That's why it employs two platoons worth of lobbyists, and spends millions of dollars annually to minimize the dangers from government policy.

Every year Wal-Mart is required to list out for the Securities & Exchange Commission (SEC) the 'risk factors'...

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What I Learned on the Bus to Bentonville

(12) Comments | Posted June 10, 2013 | 9:52 AM

The town square in Bentonville, Arkansas was filled with an estimated 2,000 people wearing yellow rain slickers that said "Wal-Mart -- Not in My Neighborhood." I was invited to speak at the anti-Wal-Mart rally sponsored by the United Food and Commercial Workers International Union. I flew from Western Massachusetts to...

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There's Nothing 'Fair' About the Internet Sales Tax

(42) Comments | Posted May 8, 2013 | 11:23 AM

Just over two years ago I wrote a columnin this space which charged that giant retailers like Wal-Mart and Target were using mom and pop stores as human shields in their battle against over taxing online sales.

Powerful real estate investment trusts along with big box...

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Warren Buffett, Waltons Get Welfare From Wisconsin Taxpayers

(116) Comments | Posted April 3, 2013 | 9:54 AM

Two of the richest families on the planet -- the Waltons and the Buffetts -- have taken public welfare from taxpayers to help clean up a contaminated land that will soon sprout a Wal-Mart superstore.

On April 10th, the Walton Family will open another superstore on...

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Dentist Sues Wal-Mart: 'They Stole My American Dream'

(9) Comments | Posted February 20, 2013 | 4:56 PM

Ask almost anyone who has sued Wal-Mart over the past half century, and they will tell you that getting justice out of the giant retailer is like pulling teeth. That may be a good sign for a California dentist who claims that Wal-Mart conspired with others to steal his concept...

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Vermont Governor Takes Heat for Warming Up To Wal-Mart

(47) Comments | Posted January 26, 2013 | 10:20 PM

Environmentalists in New England were stunned recently when Vermont Governor Peter Shumlin publicly embraced a proposed Wal-Mart superstore as "good news" for his state.

Shumlin joins ranks with former Vermont Governor, Republican Jim Douglas, who stumped at a pro Wal-Mart rally in St. Albans, Vermont in January of...

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Wal-Mart Discovers 'Made in America' -- Again

(7) Comments | Posted January 22, 2013 | 10:27 AM

The giant S.S. Wal-Mart is finally steaming home. After decades of sourcing goods from foreign ports, Wal-Mart is turning its cargo ships around, and discovering America -- once again.

In a nearly 3,700 word speech before the National Retail Federation in New York City, Wal-Mart U.S. CEO Bill...

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The Wal-Martyrs of Mexican Bribery

(18) Comments | Posted December 23, 2012 | 6:10 PM

Anti-Wal-Mart activists in Mexico have walked a more dangerous line than those of us in America. They have learned that that the truth will not set you free -- it will imprison you.

At the conclusion of its lengthy expose of Wal-Mart's intense bribery campaign in Mexico, the

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Demanufacturing Wal-Mart: Profiting From Prison Labor

(39) Comments | Posted December 3, 2012 | 8:37 AM

One thing you can say about Wal-Mart chain stores: at every link in the chain, someone is being exploited, from head to tail. The public knows next to nothing about the exploitation which takes place at the tail end of the business cycle -- something called "demanufacturing."

Every year, Wal-Mart...

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Pushed Over the Fiscal Cliff by Wal-Mart

(14) Comments | Posted November 19, 2012 | 8:50 AM

Was it Bill Clinton who inserted Wal-Mart on President Obama's short list for Fiscal Cliff discussions at the White House recently?

Clinton promotes Wal-Mart CEO Mike Duke like the late Sam Walton used to push Moon Pies. But it's hard to imagine Barack Obama suffering through a meeting with...

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Shopper Assaulted Over Wal-Mart Pumpkin

(41) Comments | Posted October 29, 2012 | 2:49 PM

Rockey Carter is asking Wal-Mart for an apology. But he is unlikely to get one.

On October 16th, Carter was shopping at a Wal-Mart in McKinney, Texas. "I walked through the store selecting the items on my list, and sorted them in my basket according to food type as I...

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