This Sunday the world will tune in for the most anticipated red carpet event of the year, The 2009 Academy Awards. And although the event is intended to join Tinsel Town's finest to celebrate and honor the most exceptional professionals in film what many of the viewers look forward to most is the parade of fashion do's and don'ts that will reign the red carpet that evening.
Women continue to hold the majority of the public's interest when it comes to red carpet fashion but one can't ignore the strides Hollywood's leading men have taken to move men's fashion forward. Oscar fashion is known to be the most formal of the year. Men's fashion consisted of cummerbunds and bow ties but Oscar's loosened up and so have his leading men, this year we expect to see a lot more flare in men's fashion with peak lapels, double breasted jackets, black on black, velvet jackets and more color.

Steve Carrell trades in the bowtie for a sleek silver tie and a peaked lapel.

Kanye West known for being at the forefront of fashion, here he goes all out with a mauvish pink velvet jacket and baby pink turtle neck to match.

Mark Wahlberg sports classic elegance with his bowtie and tux but still looks modern and stylish.

Tom Cruise is always tailored to the T and here you see that with the great fit of that double breasted jacket.

Another great choice by Wil Smith and Forest Whitaker that has spread like wild fire is black on black - This look always achieves an air of modern day sophistication.
Alan Au is Marketing Director & Vice President of Jimmy Au's for Men 5' 8" and Under in Beverly Hills, California.
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Yet again, another disappointing outing for men tonight at the Oscar. Same old boring, unexciting black tuxedo, cummerbund, white shirt, and black bow or neck tie look. i am personally sick and tired of seeing the same look year after year. Although, on a very select few it look right tognite, but in all, not an exciting sight at all. In my view, the necktie belongs to the office / board room. Guys, this is the 21st century, about time you start taking chances, and be your own person, and not what your manager or publicist wants. About time you dish or let go the "safe look".
Dull, conformist, fearful, and saddled by antique notions of masculinity... Just like Hollywood.
There's nothing elegant in a complete failure of the imagination.
I think you mean flair, not flare.
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