Alan Siegel
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Alan Siegel, founder and chairman of Siegel+Gale, is a preeminent figure in the branding business and the force behind the Plain English movement in the U.S. He has written extensively on branding and simplicity for The New York Times, Across the Board, The National Law Journal and has appeared on Today, PBS NewsHour, CBS, NBC, ABC and BBC News, CNN and the TED Conference. Alan has co-authored The Wall Street Journal Guide to Money and Markets, Writing Contracts in Plain English (West Publishing), Simplified Consumer Credit Forms (Warren, Gorham and Lamont) and One Man’s Eye (Harry N. Abrams).

Blog Entries by Alan Siegel

Norquist -- Rats in the Belfry

Posted December 9, 2011 | 13:51:05 (EST)

I've been in the branding business for over 40 years and seen the concept of brand butchered in a thousand ways but the head of Americans for Tax Reform, Grover Norquist, who has gotten 270 members of Congress and nearly all of the 2012 Republican presidential primary candidates to sign...

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Student Loan Consolidation: Even the Best and Brightest Are Befuddled

Posted August 2, 2011 | 17:31:51 (EST)

Economic consequences of defective loan consolidation programs puts many students even further in debt and destroys their confidence in government

Despite President Obama's quick and decisive focus on improving the terms of student loans -- as he said in his 2010 State of the Union address, "one of...

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Marketers: Think Twice Before You Label Your Service 'Simple'

Posted March 9, 2011 | 11:08:38 (EST)

Long ago, Alfred Hitchcock directed a famous movie titled The 39 Steps. Apparently, this film is remembered fondly by someone in marketing at AT&T. They've just introduced AT&T Unified Messaging, a new service to hear your emails read to you, which also has about 39 steps. They must appreciate dramatic...

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Common Ground for the President and New Congress: Make Government Speak Plain English to the People

Posted January 25, 2011 | 11:38:14 (EST)

As President Obama forges ahead with a more conservative Congress, Americans are wondering whether our nation's leaders will be able to work together on any important issues.

Here's one area on which the executive and legislative branches should be able to find common ground. Our government should speak a common...

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Uncle Sam Built it, but No One Came: Why Government Can't Communicate

Posted October 25, 2010 | 13:49:26 (EST)

President Obama has promised to make his Administration "the most open and transparent in history." But, in a recent survey conducted by Foresee Results and Nextgov, the Administration earned a score of only 46 out of a possible 100 on achieving transparency.

Sure, what's needed is more than marketing. But,...

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