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Albert Imperato
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Born in New York City, Albert Imperato is a graduate of Stanford University and has worked for more than 25 years in the recording and music industry. He co-founded 21C Media Group in January 2000 and currently manages the promotion and assists in the career and strategic development of 21C Media Group's diverse client and artist roster.

His experience from 1987-1999 at PolyGram/Universal Classics included positions in sales, marketing and publicity, management of Deutsche Grammophon's label operations in the US. His last position with the company was Senior VP of Universal's classical music business in the US for artists and projects on the Decca, DG and Philips Classics labels. His accomplishments in the record industry reflect his passion to bring the richness of classical music to the broadest possible public.

Mr. Imperato has given guest lectures at music schools and to arts presenters, and he frequently hosts special classical music events. He writes and blogs regularly about classical music. Write to him at; Follow him on Twitter at

Entries by Albert Imperato

The Case for Spotify: How I Became a Music Streamer in Spite of Myself

(0) Comments | Posted March 5, 2015 | 11:34 AM

A much-admired record executive told me over lunch months ago that he hated what Spotify and other music streaming services were doing to the business. "We tell artists that it's their decision whether to offer their music through these services, but personally I don't like them," he groused, adding:

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Why I Am Banning Tchaikovsky

(0) Comments | Posted August 12, 2013 | 5:02 PM

My apologies for my lapse in posting. For this week, though, a guest blogger with an important announcement:

Dear People of Russia,

Our country has come under attack in recent weeks for our vitally important effort to protect our traditional Russian values, as well as the purity of the upcoming...

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While We're Banning Oversized Sodas, How About Banning Mindlessly-Programmed Background Music?

(10) Comments | Posted March 11, 2013 | 8:37 AM

For some reason, the gym I belong to has recently started playing classical music on a regular basis in the locker room. This happened after five years of never hearing any classical music at this gym at all. At first I thought it was a good thing, but now I'm...

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Gramophone Awards 2012 - A Chat with James Jolly

(0) Comments | Posted September 24, 2012 | 4:42 PM

James Jolly, Gramophone's editor in chief, announces Lifetime Achievement Award Winner, Dame Janet Baker, at last season's Gramophone Awards ceremony

On September 27, Gramophone magazine -- often called the bible of the classical music recording industry -- will host its annual awards ceremony...

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The Gift of Music -- My "Fifty @ Fifty" List

(4) Comments | Posted June 29, 2012 | 6:06 PM

Not quite sure how it happened, but I'm turning fifty years old in a couple of days (my bold for emphasis). Crazy. As it turns out, later this year I will also be celebrating 25 years working in the music industry.

Time sure does fly.

To mark these...

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Less Is More in The Kid With a Bike

(1) Comments | Posted March 27, 2012 | 6:51 PM

With the big-budget film John Carter crashing at the box office, and The Hunger Games heading in exactly the opposite direction to record-breaker status, I headed -- more like escaped -- to the local art-house cinema last weekend to see something on an entirely smaller scale. The film I saw,...

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Founding Fathers: Washington and Ives

(1) Comments | Posted December 2, 2011 | 12:40 PM

In a strange twist of timing, I found myself reading Ron Chernow's superb new biography of George Washington at the same time that I just happened to be reading Jan Swafford's Charles Ives: A Life with Music, published in 1996. Time and again, I found myself comparing these two great...

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Resurrection: Why We Need Mahler's Second Symphony on the 10th Anniversary of 9/11

(5) Comments | Posted September 2, 2011 | 4:30 PM

Recently, The New York Times published a lengthy list of special 9/11 programming that will hit the airwaves, the concert hall, houses of worship, and movie theaters around the country over the next couple of weeks.

Among the events is a special free concert by conductor Alan...

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Music and Grace: Terrence Malick's Tree Of Life

(6) Comments | Posted June 19, 2011 | 8:26 PM

Terrence Malick's new and profoundly beautiful film, The Tree of Life, is, among many things, a very good thing for classical music. For people who already love classical music, the film provides numerous moments to savor it in a very rich setting. For people who don't already connect with classical...

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What a Berlin Philharmonic Horn Player Learned From the YouTube Symphony Orchestra

(0) Comments | Posted April 13, 2011 | 6:04 PM

Berlin Philharmonic Horn Player Sarah Willis
Photo courtesy Peter Adamik

I met Sarah Willis recently at Berlin's famed Philharmonie, home of the Berlin Philharmonic Orchestra -- arguably the world's greatest orchestra. Sarah has the remarkable distinction of being the first (but,...

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The Maltese Tenor

(0) Comments | Posted March 17, 2011 | 4:27 PM

Joseph Calleja on the shores of Malta (credit: Johannes Ifkovits)

The Mediterranean island of Malta has been in the news frequently in recent weeks, mostly in the role of haven for refugees of the crisis in Libya. The news...

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A Morning Concert, A Revolution in Egypt

(5) Comments | Posted February 11, 2011 | 2:31 PM


Composer Dmitri Shostakovich (1906-1975) wrote soul-baring music of sometimes harrowing intensity.

Following a sublime and expressive performance of Beethoven's Third Piano Concerto by pianist Jonathan Biss and the New York Philharmonic conducted by Andris Nelsons, I turned on my iPhone and read an e-mail...

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Understanding Tragic Loss

(1) Comments | Posted January 10, 2011 | 12:13 PM

By an eerie coincidence, the two works of art that I experienced before the tragic shootings in Arizona were baritone Thomas Hampson singing Gustav Mahler's Kindertotenlieder ("Songs on the Death of Children" in English) with the New York Philharmonic and conductor Alan Gilbert on Friday night, and a matinee showing...

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10 Things I Liked About 2010

(4) Comments | Posted December 28, 2010 | 10:28 PM

Aloe Blacc's "Good Things" was one of the Great Things of 2010

2010 was a tough one, especially if you were still unemployed or if your name was Barack Obama -- despite a few 11th hour successes with the lame-duck Congress. The economy...

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Tenor Nick Phan Speaks Out

(1) Comments | Posted November 7, 2010 | 11:27 PM

Nick Phan (photo courtesy Balance Photography)

I frequently visit the blog of tenor Nick Phan ( - so named because he is half Greek and half Chinese), a friend who happens to be an exceptional and quite eloquent singer. On Friday, November...

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My Takeaway From the Metropolitan Opera's New Rheingold

(4) Comments | Posted October 5, 2010 | 2:01 PM


The huddled (and umbrellaed) masses on Lincoln Center Plaza for the Metropolitan Opera's opening night

The Metropolitan Opera's season-opening performances last week of Wagner's Das Rheingold got lots of media attention, and with good reason. The opera, featuring an all-star cast, is the first...

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Apocalypse Wow -- "Berg and His World" at Bard SummerScape

(0) Comments | Posted August 23, 2010 | 10:02 AM


The Richard B. Fisher Center at Bard College

Our company has worked with the Bard SummerScape Festival in Annandale-on-Hudson (two hours north of New York City) since 2004. This seven-week festival grew out of the Bard Music Festival, which debuted in 1990....

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My First Time Seeing Sondheim's A Little Night Music

(7) Comments | Posted July 15, 2010 | 4:01 PM


Last night, a writer friend of mine gave me an unexpected and extremely moving gift: he took me to my first performance of Stephen Sondheim's A Little Night Music. But it wasn't just any performance, beginning with the fact that it was...

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Cameron Carpenter -- Taking His Organ on the Road

(0) Comments | Posted June 24, 2010 | 12:25 PM


Sometimes the simplest gesture can make an extraordinary impression. I thought of this when I met organist Cameron Carpenter just 15 minutes before the start of his show at [Le] Poisson Rouge a few weeks ago. "Hi, I'm Cameron Carpenter," he said,...

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Alan Gilbert's Inaugural Season as MD of NY Phil

(0) Comments | Posted June 10, 2010 | 12:53 PM


My client Alan Gilbert was feeling great last week when I saw him at his apartment. His new recipe for the kind of Bronx-style marinara I grew up with was a success, he was enjoying the bottle of wine I...

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