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Alex Charfen
Alex Charfen is co-founder and CEO of CHARFEN, a leading training, education and consulting company helping entrepreneurs and small businesses find positive momentum and sustained growth. Alex has spent his life studying entrepreneurs and famous leaders throughout history, uncovering a previously mislabeled and misunderstood population among us: the Entrepreneurial Personality Type™ (EPT). Founded in 2007, CHARFEN was featured on the Inc. 500 list of fastest growing companies in America three years in a row, reaching as high as #21.

Entries by Alex Charfen

Your Running Shoes Are Hurting You

(4) Comments | Posted September 23, 2015 | 6:44 PM

The latest running shoe model is out. The price tag is $150. Professional athletes around the world say it's like running on air. It's a bestseller. With tag lines like, Just Do It and Evolve from the Inside Out, they promote better...

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Our Diseases of Choice

(0) Comments | Posted September 18, 2015 | 10:24 AM

We all have choices: what we wear, what we eat, what we do. But as we increasingly link our physical health with our personal performance, we often ignore the fact that we also have the choice to suffer. Every day we suffer aches, swelling and pain in our...

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Why Successful CEOs Protect Strengths and Wipe Out Weaknesses With Support

(0) Comments | Posted May 11, 2015 | 6:45 PM

Throughout our lives, we're conditioned to focus on our weaknesses. In grade school, we focus on the classes we struggle with in order to lift our grades. When we start our professional lives, reviews often include "focus areas" or areas which we need to improve.

The trouble with focusing...

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Why You Should Know Your Clients' Results

(0) Comments | Posted March 18, 2015 | 6:15 PM

Today's consumers are savvier than ever before. All the information they could ever want or need is just a quick search away. The same is true when choosing a product or service. Prospective clients can research organizations, compare product offerings, even see in real time what other people are saying...

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Why Companies That Know Their Ideal Customer Grow Fast

(0) Comments | Posted March 11, 2015 | 1:36 PM

It's a simple fact that in order to grow your business as fast as you possibly can, you must understand who your ideal customer is. Yet it's amazing how many companies don't do this.

Earlier in my career, I worked as a business growth consultant, and I had the opportunity...

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Accomplish Any Project With This Simple Strategy

(0) Comments | Posted March 6, 2015 | 11:59 AM

If you're an entrepreneur or leader in a business, you can probably list one or two--maybe even four or five--major projects that need to be finished, but that you just can't seem to make progress on.

Essentially, putting off large projects in your business is a form of procrastination,...

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Transform Your Performance Reviews from Painful to Successful

(3) Comments | Posted January 30, 2015 | 1:31 PM

Annual performance reviews make team members and managers alike recoil with dread -- and for good reason. The traditional approach to performance reviews, in which a manager gives an employee's performance numerical ratings once a year, is at best ineffective, and at worst damaging to morale and productivity.


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The 4 Crucial Rs to Hire With Intention and Build a Team You'll Love

(0) Comments | Posted January 17, 2015 | 11:32 AM

We have a saying in our company that we often share among our organization and with our clients: "You don't have awesome companies; you have awesome people."

Ultimately, a company is the sum of its parts. As an entrepreneur, you set the vision, but the people in your company carry...

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Fail Forward, Until You Don't Have To!

(0) Comments | Posted December 31, 2014 | 3:58 PM

In one form or another, every entrepreneur has heard the advice "fail forward, fail fast." While the advice is useful at times, especially for young businesses and new entrepreneurs, as a business matures, the size and frequency of failures should lessen.

The idea "fail forward, fail fast" was born...

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Your Success Should Be Habitual

(2) Comments | Posted December 10, 2014 | 6:18 PM

In our offices, there is a phrase you will frequently hear our employees and clients say: "If success is important to you, make it a habit."

I've made this saying a personal mantra, and share it often with others. Too many people look at very successful individuals and believe their...

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It's Not What You Make, It's What You Keep!

(1) Comments | Posted December 3, 2014 | 12:41 PM

In my company, I'm fanatical about tracking our numbers and metrics on a monthly basis. Metrics show you the effectiveness of your actions, your successes for the month, and the overall health of your business on the whole.

There's one number in particular, however, that I feel...

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Checking a Box Is Not Generating Results

(1) Comments | Posted November 18, 2014 | 5:08 PM

Results--what entrepreneurs are driving their businesses towards.

The result of a project, initiative or even team member is what allows us to measure if our business is moving forward. Without those results, we are just spinning our wheels not knowing if our actions actually impact our goal.


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Management: Your Version, Your Team's Version, and the Truth

(0) Comments | Posted November 12, 2014 | 10:03 AM

Micromanaging can feel like a yolk holding you back from the freedom that as entrepreneurs, we desperately desire.

In our organization, Cadey and I work with many entrepreneurs who avoid micromanaging like the plague. The problem is these business owners, like many others, end up providing almost...

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Most Goals Fail, Yours Don't Have To

(1) Comments | Posted November 4, 2014 | 5:15 PM

Goals are essential to business.

Goals are what we set, drive towards and push ourselves as entrepreneurs to achieve.

In many ways, we have been taught, in an order to achieve, setting a goal is a prerequisite to success. Unfortunately, there is a fallacy in this belief...

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When It Comes to Chaos, Perpective Is Key

(1) Comments | Posted October 28, 2014 | 1:45 PM

Recently I had the chance to drive in an F1 car at the Circuit of the America's. It was an experience that is difficult to explain, and somewhat overwhelming.

They don't tell you, before the driver punches the accelerator, how the powerful F1 engine affects your eyes. At speeds...

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Don't Negotiate Your Way Out of Negotiating

(1) Comments | Posted October 22, 2014 | 9:11 AM

How Anyone Can Negotiate Everything and Save Big

Do you struggle with negotiating?

Negotiating is truly an art form-taking those who master the craft, sometimes, years to do. However for most, it can present itself as a Goliath-like challenge.

As business owners, we are...

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Why We Don't Trust Our Business Decisions

(1) Comments | Posted October 15, 2014 | 4:09 PM

Do you have a hard time trusting your decisions?

They say that trust either makes or breaks a relationship; and as business owners Cadey and I know this all too well to be true.

Trust is the glue that holds everything in our businesses...

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The Cure for Cash Flow Woes

(1) Comments | Posted September 30, 2014 | 7:10 PM

This week we'd like to discuss an issue that uncomfortable for most. It's controversial and personal and may make you squirm a little. Most people avoid the topic. In fact, it rarely comes up in polite conversation, and can even the cause for divorce. We're talking, of course, about money....

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The Power of Speaking Positively

(3) Comments | Posted September 23, 2014 | 1:25 PM

Whenever there is a challenge in business or whenever something breaks, our natural tendency is to find someone to blame. Often this comes from a motivation to seek out the source of the challenge and correct it. Yet, in our desire to correct mistakes and prevent future challenges, we often...

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Heard Though a Megaphone, Seen Through a Microscope

(1) Comments | Posted September 16, 2014 | 2:20 PM

Do you remember your first job? Likely, it was in high school. Perhaps, there was some manual labor involved -- whether it was mowing lawns, waiting tables, or stocking shelves. Back then, like nearly everyone else, you started on the bottom of the ladder and worked you way up. Or,...

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