I'm excited that I was able to do this concept for a new and young designer, in a very challenging location. Titled "The Cool Kids", they've found their way into a vintage Soho loft after a night of clubbing and drinking.
I picked the location to compliment the clothes, which have a modern ascetic and geometric cuts. The looks have been grouped together. So each set can be given to a buyer. It's a very smart way of doing a non-traditional LookBook. Sometimes I get tired of the looking at the same thing, constantly, in fashion. There is a plan to shoot the more classic images down the road.
During the five hour shoot, we were able the churn out a shocking number of photos. I was able to push everyone in just the right way. The models really made me excited and I was able to get them to be conscious of each other and the camera. They're most definitely fresh faces.
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