THE BLOG

The Necessary Quest for Readers

11/16/2008 05:12 am ET | Updated May 25, 2011

One of the oddest things about being a new writer? The publishing industries new requirement. Writers need to have a reader base before a publisher will touch them.

There are lots of reasons for this. Mostly because the outlay for a book is so great, between the marketing budget and the book itself, the publishing model is laborious, at best. One out of ten books don't make back their advances and in these hard econ times; more people are suspending the purchase of a book. Lots of people have added Side Step Me to their Amazon wish lists, yet few have bought it.

I have long said, that YouTube and social networking tools can be used for book promo, not only making it cool and engaging, but to test out new forms of connecting to a reader base. Finding out what readers want. Reading must be brought out of its' mothball form.

For me, I dream of no longer needing to do my own PR. Till then, I'm trying to enjoy the experiment. Sometimes, when asked to explain the book, I go down the scholarly road of how it came to be. Yet, what the reader is asking - isn't why you write, even though that's what I believe. They're asking, how will this better my life and entertain me.

So that; is why I've launched a YouTube channel. Let the literary experiment begin. In 12 hours, I've gained 3 subscribers and been viewed 33 times. Crossing fingers, people, tune in! I think my next clip will be about the importance of voting.

Read more at alexgeana.com