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Alex Nogales
Alex Nogales is the President & CEO of the National Hispanic Media Coalition. The National Hispanic Media Coalition (NHMC) is a non-profit, civil rights media advocacy organization created to advance American Latino employment and programming equity throughout the entertainment industry and to advocate for telecommunications policies that benefit the American Latino community.

Established in Los Angeles in 1986 and currently headquartered in Pasadena, California, the NHMC serves as a national organization comprised of statewide chapters that have a strong presence in the following states: California, New York, Arizona, and Michigan, and a virtual office in Washington, D.C.

The efforts of the NHMC are critical to the American Latino community because the NHMC is one of the most sought-after and credible Latino media organizations at the national level advocating to end media bias against Latinos. This is important because unless the media bias against Latinos is stopped, the present generation of American Latino youth will grow up viewing largely negative images of themselves which only serve to promote low self-esteem. Media bias goes beyond negative stereotypes to the lack of Latino presence in the mainstream media. Although American Latinos comprise 15% of the U.S. population and are resolutely the largest minority group in the country, this important community is still largely invisible in primetime media. NHMC believes that in order for the media to present a fair and sufficient portrayal of the American Latino community, Latinos must be employed at all levels of the media with special emphasis on programming and policy making positions.

NHMC's Mission

* Improve the image of American Latinos as portrayed by the Media.
* Increase the number of American Latinos employed in all facets of the Media industry.
* Advocate for media and telecommunications policies that benefit the American Latino Community and other communities of color.

For more information please visit

Entries by Alex Nogales

NHMC Condemns Misuse of the Legacy of Cesar Chavez

(0) Comments | Posted May 14, 2015 | 3:45 PM

On March 31, 2015, Cesar Chavez Day, Dr. Robert Atkinson of the Information Technology and Innovation Foundation (ITIF) published an article attacking my organization, the National Hispanic Media Coalition (NHMC), and me personally for our Net Neutrality advocacy. Atkinson alleged Cesar Chavez would have been unsupportive...

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Newsflash: It Was Not a Big Year for Latinos at Sunday Night's Oscars

(3) Comments | Posted March 6, 2014 | 3:31 PM

Even before Sunday night's Oscars telecast, one prominent outlet had declared this year's Oscar presenters list to be "diverse," inaccurately reporting that 11 percent were "Hispanic or Black" when in fact, there wasn't one American Latino on the list. I love Penélope Cruz (one of this year's Oscars presenters) as...

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Open Letter to Roger Ailes, CEO and Chairman of Fox News Channel

(8) Comments | Posted October 1, 2013 | 4:33 PM

Dear Mr. Ailes:

I write to convey my alarm over a recent segment smearing immigrant children that aired on Fox News' Special Report. In the piece, Chris Wallace reported false facts linking immigrants to welfare. Even more egregious, however, was the graphic that appeared on screen...

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Will the Real Disney Princesa Please Stand Up?

(9) Comments | Posted November 6, 2012 | 5:25 PM

By now, many of you have heard about Disney's "Sofia the First" controversy. Is Princess Sofia Latina? If so, is she Latina enough?

What I've said in relation to "Sofia the First" has been misunderstood by some and distorted by others. I was quoted as saying "If you're going...

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A Farewell To Lupe Ontiveros

(7) Comments | Posted August 1, 2012 | 2:27 PM

Lupe Ontiveros was a dear friend and it makes me incredibly sad to know that I'll never see her again in this life. I won't be able laugh at her risqué jokes, become energized by her vitality or feel her incredible lust for life. She was bigger than life itself...

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Latino Leaders Unwavering: 'Take John and Ken Off the Air'

(8) Comments | Posted October 19, 2011 | 6:49 PM

Four Major Sponsors Have Already Committed to Cease Sponsorship of the "John and Ken Show"

In our most recent demonstration a crowd lined the street outside of Clear Channel's office building in Burbank, California, protesting KFI AM 640's talk radio haters, John and Ken. In solidarity, people from all walks...

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Media Literacy 101: Corporations Tell You What You Want to Hear

(4) Comments | Posted August 12, 2011 | 5:45 PM

A couple of weeks ago, Roll Call published my article explaining how AT&T's acquisition of T-Mobile would harm consumers and workers, particularly Latino consumers and workers. Last week, Roll Call printed Felix Sanchez' misguided response, which vacantly repeats AT&T talking points to suggest that vast consolidation...

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Where Do We Go After Tucson?

(0) Comments | Posted January 20, 2011 | 3:20 PM

On January 8th I watched in horror as news broke on the senseless shooting rampage in Tucson, Arizona. Over the past two weeks, we have joined in the national prayers for the victims and their loved ones. I have also witnessed a national debate emerge regarding the severe tone that...

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All We Want For Christmas Is Internet Equality

(3) Comments | Posted December 17, 2010 | 1:22 PM

On Tuesday, just days before Christmas, the Federal Communications Commission will vote on whether Internet service providers can block or degrade access to online content and applications. Press reports and comments from FCC officials have shed some light on what these rules are to contain. Based on what we know...

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2010 Television Networks "Report Cards" Reflect a Striking Decline in Latino Diversity

(0) Comments | Posted December 8, 2010 | 8:31 AM

Today the National Latino Media Council (NLMC) held a press conference to release the annual Television Network Report Cards. NLMC is disappointed that this annual diversity report card reflects a decline in Latino diversity at the four major television networks -- ABC, NBC, CBS and Fox. The report card summarizes...

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Comcast's Contract With Latinos: A Step in the Right Direction, Not a Solution to Media Consolidation

(2) Comments | Posted July 9, 2010 | 1:07 PM

When Comcast announced last fall that it planned to merge with NBC Universal, few were more skeptical of the deal than I was.

As I stated in my testimony before the House Judiciary Committee on June 7th, if this deal is approved, it will be the first time in...

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