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Alex Pirouz
From failing in his first few businesses to running and exiting multiple successful start up businesses, one with over 35 staff; he’s the business advisor business owners turn to for strategic planning & business growth through his unique/innovative sales and marketing campaigns.

Alex's work has been featured in over 50 publications including: Channel 10, Forbes, Inc, Entrepreneur, The Huffington Post, he currently writes for several business publications and was one of the judges for the "Screw Business As Usual 2012 Competition" at the Branson Centre of Entrepreneurship.

"Alex has a wealth of knowledge both in business creation, development and growth. As a serial entrepreneur his passion in growing businesses and sharing that experience with others is unmatched." Dr Viet Le -- Lecturer at Swinburne University

An active philanthropist, Alex has contributed to many social causes including working with: Mission Australia, Waverley Council, Junior Chamber International, Parramatta council and Club Kidpreneur.

In recognition for some of his work he was nominated Australian of the year in 2007 & 08. 

He is the author of the book: Unlock The Passion Within You and has been featured in books such as: "Getting Your Business LinkedIn" and "How to Start A Business With Little Or No Money".

As founder of Alex now spends majority of his time focusing on the strategic direction and growth of the business to assist business owners better utilize and understand how to use LinkedIn as a marketing tool to grow their business.

Entries by Alex Pirouz

The Fuel Entrepreneurs Run On

(21) Comments | Posted August 18, 2015 | 6:07 PM


When it comes to building a business, it's not just the idea that counts. Your idea should be good of course, but it's far from everything. Even a great idea doesn't equal future success.

In my opinion execution is far more important, and...

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The Importance of Attitude for Business Success

(2) Comments | Posted August 10, 2015 | 3:04 PM

One of the most important steps you can take toward achieving your greatest potential in business is to learn to monitor your attitude and its impact on your work performance, relationships and everyone around you.

We all have a choice. We can...

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The Fastest Way to Build a Following Online

(23) Comments | Posted August 6, 2015 | 7:05 AM


There are many ways to generate quality leads online. You may have already heard people telling you that you should be focusing on strategic guest blogging, content upgrade popups, webinars, SEO, Facebook advertising etc. The list goes on!

All of those are great...

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Building a Brand of Influence

(0) Comments | Posted July 20, 2015 | 7:57 AM


In today's world, starting and growing a business is becoming more and more challenging. With the increasing number of companies competing to provide similar offerings, if you want to thrive, having a great product or service is simply not enough.

According to...

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5 Powerful Ways To Grow Your Business

(2) Comments | Posted July 15, 2015 | 6:41 AM


When you first started your business, you probably did a lot of research. You may have sought help from advisors; you may have digested information from books, magazines and other readily available sources.

You invested a lot in terms of money, time...

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8 Characteristics of Great Leaders

(0) Comments | Posted June 28, 2015 | 4:40 AM


Good leadership is essential to business, to government and to the numerous groups and organisations that shape the way we live, work and play. Having a great idea, and assembling a team to bring that concept to life is the first step in...

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What It Takes to Be a Great Leader

(0) Comments | Posted June 5, 2015 | 8:57 PM


Few things are more important to human activity than leadership. Effective leadership helps our nation through times of peril. It makes a business organisation successful. It enables a not-for-profit organisation to fulfil its mission.

On the other hand the absence of leadership...

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How Oprah Built Her Influence In The Marketplace

(0) Comments | Posted May 18, 2015 | 8:16 AM


Let's be blunt: It's a whole lot easier to sell your products and services when everyone thinks knows you're the authority in your field.

In fact, it's not just easier to sell your stuff, it's like your stuff starts selling itself because of...

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5 Ways To Deal With Adversity In Business

(0) Comments | Posted April 10, 2015 | 3:45 PM

Starting and running a business can be extremely challenging. Most entrepreneurs and managers find new obstacles to remove and towering barriers to scale every day of the week.

We often encounter disruptive situations in our personal and professional lives such as a...

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The Impact of Leadership on Business Success

(0) Comments | Posted March 7, 2015 | 1:20 AM


When it comes to achieving business success, most people think it is mostly because of the strategy that the business comes up with. Strategy is one part of a whole range of reasons but not the only reason for success.

There are...

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5 Mistakes to Avoid When Starting a Business

(6) Comments | Posted February 9, 2015 | 2:10 AM

Start-ups face an uphill battle--from financing, to hiring, to distinguishing themselves from the vast crowds of competitors fighting for market share and publicity. The potential rewards might be great, but there's a lot to navigate between here and there.

In the process,...

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Are You an Entrepreneur or Employee?

(4) Comments | Posted November 14, 2014 | 1:20 PM


I think there comes a time in every entrepreneur's career where we all ask ourselves: "what do I really want out of this?"

Do I simply want to go to a job every day?

A job that's all mine, where I make...

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Sell It And They Will Come

(0) Comments | Posted September 19, 2014 | 8:43 PM

Most young entrepreneurs spend far too much time in the "lab" before ever getting out in the field. Tinkering too long with a prototype, working on their company branding, brochures, logo design or deliberating on patent filings before they have even spoken to one customer.

This reminds me of...

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The Bottom Line Impact of Wellbeing in the Workplace

(0) Comments | Posted August 27, 2014 | 12:48 AM


Work practices, culture, well-being programs and relationships within workplaces are key determinants, not only of whether people feel valued and supported in their work roles, but also of individual health, well-being, productivity and most importantly to the bottom line of any companies profits....

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Why Passion Is Not Enough

(2) Comments | Posted August 25, 2014 | 3:01 PM

2014-08-24-fallingshort.jpgSince writing my first book "Unlock the Passion Within You" back in 2009 I've been fortunate enough to share my message with many business owners across the world on the importance of passion for life and business success.

When I speak of passion,...

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5 Steps to Creating a Powerful Content Marketing Strategy

(7) Comments | Posted August 19, 2014 | 6:12 PM


In the last decade, internet and online marketing techniques have drastically altered the way in which we share information, introducing a profound impact upon the world of internet-related businesses.

Especially throughout the last few years, there has been a focus upon inbound...

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The Key to Business Success

(0) Comments | Posted July 2, 2014 | 2:33 PM

2014-07-02-happy_staff.jpgA culture is the values and practices shared by the members of the group. Company culture therefore, is the shared values and practices of the company's employees.

Companies sink or swim based on their internal culture. One bad hire can have a huge...

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Big Data: Big HYPE?

(1) Comments | Posted May 29, 2014 | 1:16 AM


Today, it's impossible to browse a news site or attend an industry event without seeing or hearing the phrase "big data" tossed around as the next big thing for business - much like Software-as-a-Service (SaaS) was only a few years ago. Companies across...

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How to Become a Key Person of Influence

(2) Comments | Posted May 23, 2014 | 10:57 PM


There was a time when a personal brand was limited to a person's co-workers, neighbours, family and friends. In today's Internet- and social network-focused world, personal branding is an essential activity for the success of any entrepreneur.

You could have the best product...

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Most Powerful Marketing Tool of the 21st Century

(0) Comments | Posted April 29, 2014 | 7:07 PM

2014-04-28-powerfulmarketing.jpgWhether you recognize it or not, all successful organizations regardless of what they do or sell-have one thing in common: their owners, senior management and front line staff know how to build and maintain relationships. Without strong relationships, it is impossible to have success...

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