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Alexa von Tobel
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Alexa von Tobel is the Founder and CEO of LearnVest. Alexa received an A.B. in Psychology Honors with a citation in Romance Languages and Literature at Harvard College. She was awarded Magna Cum Laude Plus for Harvard’s first ever senior thesis on Bhutan. Upon graduation, she worked as a trader at Morgan Stanley in New York in their Global Proprietary Credit Group. Alexa went on to become the Head of Business Development at, a technology focused-start up, backed by RRE ventures and DFJ Gotham Ventures. In the fall of 2008, Alexa enrolled in Harvard Business School. When LearnVest received national recognition and was selected as an Astia 2008-2009 company, she took a leave of absence from Harvard Business School in order to launch LearnVest. The concept of LearnVest came to her when she realized she was graduating from Harvard College without ever having taken a single class on the topic of personal finance. In 2009, LearnVest raised $1.1 million in seed funding and was selected as a TechCrunch50 Company for 2009. Despite the recession, Alexa was able to get LearnVest off the ground and in April of 2010, LearnVest raised $4.5 million from Accel Venture Partners, the same investors in Facebook, Etsy, Kayak, Groupon, and more.

Alexa von Tobel feels passionately about making personal finance education fun and accessible to everyone. In addition to LearnVest, Alexa is the co-founder of L.W.A.L.A. a 501c3 focused on fighting HIV/AIDS in Africa.

Entries by Alexa von Tobel

The Impossible Conundrum

(0) Comments | Posted February 29, 2012 | 11:00 PM

A few months ago, LearnVest released the results of our extensive study on women and money, which delved into the financial attitudes, behaviors and needs of women across America. These study findings reflect the financial situation of many Americans: While there are many things we're doing right when...

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What To Expect (Financially) When You're Expecting

(11) Comments | Posted October 18, 2011 | 1:20 AM

Expecting a baby is an incredibly exciting time in your life, though nine months hardly seems like long enough to fully prepare. Your family is suddenly growing, and with it grow your hopes, dreams, and fears. While you may be overloaded with thoughts about your baby's health, what kind of...

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Avoiding Financial Potholes

(1) Comments | Posted August 4, 2010 | 3:34 PM

A lot of the financial advice out there focuses on the little things, like the money you'll save by cutting out your daily caffeine fix. Of course, there are times when the little things do matter--those coffees add up when you are trying to stick to a tight

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The Great Debate: To Automate or Not

(2) Comments | Posted July 7, 2010 | 12:15 PM

On June 29th, The New York Times posted a blog article entitled, "How Much of Your Finances Should You Automate?" presenting two opposing views: Ramit Sethi of I Will Teach You To Be Rich advocates automating everything, while Adam Baker of Man Vs. Debt...

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How to Leverage the Web to Improve Your Personal Finances

(2) Comments | Posted June 28, 2010 | 3:10 PM

The social media revolution has given way to a generation of tech-savvy and interconnected young Americans. Youthful social media users share their personal lives online, tweeting and posting everything from their relationship status to their current location to their latest purchases. Yet, when it comes to discussing deeper personal finance...

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5 Creative Ways to Teach Kids About Money

(5) Comments | Posted June 9, 2010 | 12:41 PM

Many people, myself included, advocate that personal finance should be taught in elementary and middle school curriculum alongside traditional subjects like reading, writing and arithmetic. (It is our lifeline!) It is critical that kids start to learn the value of money, short-term and long-term saving and budgeting at an early...

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Just in Time for Graduation: 6 Steps to Attack Credit Card Debt

(8) Comments | Posted May 19, 2010 | 4:00 PM

This May, 1.5 million seniors will graduate from college with more than just a diploma. According to Sallie Mae, the average college senior graduates with approximately $4,138 in credit card debt alone.

For many, graduation marks the end of formal student life - the end of long spring...

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(39) Comments | Posted May 6, 2010 | 3:03 PM

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Financial Education: The Solution for the Future of Our Economy?

(12) Comments | Posted April 22, 2010 | 2:06 PM

On average, 1.5 million people graduate from college every year in the US. In our current environment, many of these recent graduates are struggling to pay down their credit card debt and student loans, searching for jobs and trying to desperately to figure out how to gain financial independence. According...

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So You're Finished with Taxes...Now What?

(5) Comments | Posted April 15, 2010 | 4:46 PM

Today is Tax Day. Tomorrow it will be over. Your taxes will be done with and you can sit back and enjoy a clean slate and a fresh start.

Tax time is the perfect opportunity to jumpstart your spring-cleaning by tackling your financial to-do list. Having spent hours digging...

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10 Things I Learned From Launching a Company in a Recession

(13) Comments | Posted April 13, 2010 | 10:02 AM

Two years ago I had an idea for a website. I decided to leave a well paying job, invest all of the money I made post college, and began to start the terrifying journey of building a company.

Today, I want to share the ten most powerful things...

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Your New Best Friend: A Roth IRA

(67) Comments | Posted March 26, 2010 | 11:58 AM

We all have that blissful image of retiring on a remote island, spending our days lounging on the beach and sipping piña coladas. But the reality is that retirement is expensive. And it's not just that island that I'm referring to; I'm talking about critical expenses--healthcare (if you're sick, you'll...

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Closing the Female Financial Knowledge Gap

(1) Comments | Posted March 18, 2010 | 11:53 AM

Every day, we make financial decisions that ultimately affect whether or not we will be able to live independently and retire comfortably. Do we opt for the Starbucks Caramel Latte or the Dunkin' Donuts regular coffee? Do we hop on the subway or hail a taxi for the morning commute?...

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Why Don't Women Talk About Their Personal Finances?

(1) Comments | Posted March 12, 2010 | 10:49 AM

In 2010, women talk freely and openly about everything--work, sex, politics, the latest diet trends and "how to get in shape fast" for that next vacation. We gossip openly to our friends about the day at the office, the books we read, and the men we date. Magazines, newspapers, or...

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