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Alicia Jessop
Alicia Jessop is an attorney licensed in California and Colorado, who has practiced in the areas of entertainment and sports law and currently works as a prosecutor. She is the founder of the sports law website, and a sports business contributor to Alicia frequently appears on sports radio and television shows nationwide to provide analysis of sports law and sports business issues.

Entries by Alicia Jessop

Super Bowl 50's Biggest Winners Aren't The Teams, But Brands And Fans

(0) Comments | Posted February 7, 2016 | 1:54 PM

Believe it or not, the biggest face-off during Super Bowl 50 isn't between Peyton Manning's Denver Broncos and Cam Newton's Carolina Panthers, but amongst the businesses squaring away in the Bay Area during Super Bowl week's festivities.

With over 114 million people tuning in to watch the Super...

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WWE Superstars And Divas Turn To Miami Children To Tackle Bullying

(0) Comments | Posted February 1, 2016 | 11:23 AM

On a recent Monday afternoon, children at the Hank Kline Boys & Girls Club in Miami received a special surprise when WWE Superstars and Divas arrived on scene to talk to them about an important issue facing their generation: Bullying.

As parents globally work to eradicate bullying, two new bullying...

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The Heat Bring Cheer To The Miami Community This Holiday Season

(0) Comments | Posted December 23, 2015 | 5:16 PM

As the Miami Heat prepare to face the New Orleans Pelicans on Christmas Day, one thing is certain this holiday season: There is not a grinch in the Heat's locker room.

Over the last week, Heat players and executives have been as busy off of the court as they have...

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NASCAR's First Family Builds An Inclusive Mission On And Off Of The Racetrack

(1) Comments | Posted October 15, 2015 | 2:59 PM

Life's priorities changed for Amy France, wife of NASCAR CEO Brian France, when she became a mother to the couple's twins, Luke and Meadow. After the couple's children were born, Amy was not only immersed with ensuring their well-being, but became concerned with doing the same for other children.

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Hall of Fame Golfer Annika Sorenstam Uses Lessons Learned on the Course to Succeed in Business

(0) Comments | Posted September 21, 2015 | 9:04 AM

It's rare that a professional athlete leaves their playing career at the height of success. Hall of fame golfer, Annika Sorenstam, did just that, though, when she announced her retirement in 2008.

Like successful athletes before her, Sorenstam always had a vision for her life. And for the first time...

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US Club Soccer and La Liga Partner to Bring a New Culture to American Youth Soccer

(0) Comments | Posted September 11, 2015 | 11:17 AM

Will soccer become the most popular sport in the United States?

To Baby Boomers, that question is preposterous. "No way," many would answer.

To Millennials, the answer to the question is not "If," but, "When?"

Soccer's popularity is booming in the United States. One must look no further than

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The Technological And Millennial Battles Top-25 Teams Face In Driving Student Attendance At Football Games

(0) Comments | Posted September 4, 2015 | 4:59 PM

What's not to love about college football right now? From explosive offenses and new rivalries to hard fought games and the emergence of the College Football Playoff, incredible story lines glue millions of Americans to their televisions every Saturday.

Therein lies the problem, though. Fans are growing more reluctant to...

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Are Nike, Under Armour and Adidas Overpaying for University Athletic Department Sponsorships?

(0) Comments | Posted September 4, 2015 | 11:37 AM

College football is back!

Those four words are enough to bring a smile to millions of faces across America. As the 2015-16 season kicks off, there are some exciting story lines brewing. From the quarterback competition at Ohio State to whether the College Football Playoff will face the sophomore slump,...

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Utilizing Playgrounds to Restore Community and Remove Crime After Hurricane Katrina

(2) Comments | Posted September 3, 2015 | 12:38 PM

Before and after.

In the aftermath of Hurricane Katrina, stories about New Orleans can be broken into two categories: Before and after.

Ten years after Hurricane Katrina, stories about her no longer focus heavily on devastation. Rather, tales these days of Hurricane Katrina are rife with examples of...

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Global Soccer Leagues Turn To Digital Strategies To Compete For Viewership And Fans In The United States

(0) Comments | Posted August 14, 2015 | 10:57 AM

The race to capture American soccer fans' viewership attention just gained another runner.

August 14 marked the beginning of Fox and the Deutsche Football League's five-year United States television agreement. Under the deal, for the first time, all 306 of the Bundesliga's matches will be aired in the United States...

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The San Francisco Marathon Turns to Technology to Attract New Runners

(0) Comments | Posted July 24, 2015 | 11:24 AM

This isn't your mama's San Francisco Marathon.

The sport of running has hit a renaissance in the United States. These days, it's not uncommon for elite level runners to brush elbows alongside first-time marathoners while traversing race courses.

As more Americans turn to running, the sport has enjoyed a widening...

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Why Carli Lloyd's Instagram Account is the Key to Growing Soccer Interest in the U.S.

(0) Comments | Posted July 8, 2015 | 1:19 PM

The United States Women's National Team won on and off of the soccer pitch on Sunday night. 26.7 million Americans tuned in on Sunday night to watch the Americans beat Japan in the 2015 FIFA Women's World Cup. That more Americans tuned in to watch this soccer match...

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What Hosting the U.S. Open at a Public Golf Course Means for the Future of American Golf

(2) Comments | Posted June 19, 2015 | 7:55 AM

As the 115th U.S. Open begins, the story lines surrounding golf are changing. From the players to the venues, the game of golf is entering a new era focused more on inclusivity than exclusivity.

The site of this year's U.S. Open depicts golf's shifting mindset on the game's target...

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Women Make Significant Gains During The Indy 500's First Century

(0) Comments | Posted May 27, 2015 | 2:06 PM

"Ladies and gentleman, start your engines!"

The words have been echoed before. Yet, during the 99th running of the Indianapolis 500, their utterance by Indianapolis Motor Speedway chairwoman, Mari Hulman George, represented significant meaning. As the Indianapolis 500 closed out its first century of running, Hulman George's presence at the...

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Why Some MLB Players Only Spend $1.50 Daily on Food

(8) Comments | Posted May 6, 2015 | 10:15 AM

One afternoon spent in his grandmother's kitchen stands out more than others to Colorado Rockies pitcher, LaTroy Hawkins.

As a child, Hawkins grew up under his grandmother, Lesley Cannon's, care. The two lived in Gary, Ind., a place known for its steel mills and being the birthplace of the...

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The Masters Highlights Golf's Growing Need To Attract Female Fans

(22) Comments | Posted April 10, 2015 | 12:40 AM

This weekend, millions of eyes will be drawn to Augusta, Ga. as golf's greatest players tee off in the Masters. While many eyes are on Tiger Woods and Bubba Watson as they compete in the weekend's tournament, an important storyline at the Masters is the role that women play in...

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3 Tips For Women Wanting To Become CEOs From Buffalo Wild Wings' CEO

(0) Comments | Posted March 4, 2015 | 11:59 AM

Recently, Catalyst announced that only 24 S&P 500 CEOs are women. With women accounting for less than 5-percent of the top leadership roles in the biggest corporations, what must women do to break through corporate America's glass ceiling?

While not an S&P 500 company, Buffalo Wild Wings is...

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Why it Took More Than Two Centuries For The Royal and Ancient Golf Club to Open its Doors to Women

(0) Comments | Posted February 11, 2015 | 2:40 PM

The history of golf is intricately tied to the Royal and Ancient Golf Club of St. Andrews. The modern game of golf was created in its homeland of Scotland. In modern years, the Royal and Ancient Golf Club served as a governing authority of the game. Royalty, top golf professionals...

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Katy Perry To Perform The First Shoppable Super Bowl Halftime Show

(2) Comments | Posted February 1, 2015 | 12:21 PM

What songs will she sing? What will she wear? What will you buy?

This year, there is one more question for fans to ponder going into the Super Bowl halftime show, featuring Katy Perry. That's because this year marks the first shoppable halftime show in Super Bowl history. Thanks...

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Heading Into Super Bowl XLIX, Fans Are the Big Winners

(0) Comments | Posted January 31, 2015 | 12:04 PM

On Sunday night, either the Seahawks or Patriots will walk out of University of Phoenix Stadium as winners of Super Bowl XLIX. Leading up to the big game, though, the biggest winners of Super Bowl weekend are the fans attending the wide variety of events hosted by NFL partners and...

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