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Allie Gray Freeland
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Allie Gray Freeland is PR Director at NYC- and Phoenix-based iAcquire, an agency that offers content marketing services with organic search, digital PR, social media, and market research at its core. She's a frequent contributor to business and marketing publications and loves all things PR and content. While not working she's outdoors, doing yoga, or dressing up her Goldendoodles.

Email her here.

Entries by Allie Gray Freeland

Get Ink for Your Business With These Steps: Tips From iAcquire's PR Director

(0) Comments | Posted April 3, 2014 | 2:48 PM

In 50 B.C. Julius Ceasar published an autobiography as campaign fodder for political aspirations. In 1776 Thomas Paine published the American Crisis, printed collateral urging the American public to fight the British. In 1936 Oscar Meyer designed a giant hot dog on wheels -- the Weinermobile -- to broaden category...

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Sink or Swim: Brand Development Through Content Marketing

(1) Comments | Posted February 6, 2014 | 4:35 PM

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What do the brands like Coca-Cola, Dove, Subaru, MTV, Proctor and Gamble, American Express and Saint Laurent Paris have in common? Though they span various industries, they share one major commonality: They've nurtured their brand through content marketing and have ended up on...

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The Long-Lost Art of Storytelling: Why Your Content Sucks and What to Do About It

(0) Comments | Posted January 10, 2013 | 5:36 PM

I am sitting here at the flashy Rio - Las Vegas amongst a cross section of ponytailed bikers, mommy bloggers, corporate types, nerdy podcasters, and bloggers from around the globe at BlogWorld. Two rows ahead of me sits an Australian motivational speaker looking to boost his sales through...

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