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Allie Gray Freeland
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Allie Gray Freeland is a Marketing Communications Consultant based in Kansas City, KS. A graduate of the University of Minnesota - School of Journalism, her passion lies in the art of business communication. While not working she's hanging out with her Goldendoodles, son Bennett, and husband Ryan.

Email her here.

Entries by Allie Gray Freeland

10 Considerations When Building a Business Website

(1) Comments | Posted June 16, 2015 | 6:05 PM

Running a business is no small task, especially when you have to juggle multiple tasks like accounting, management, sales, and marketing. The least desirable task for those who are not tech savvy is to create a website.

Despite your disinterest, having a website can do beautiful things to your bottom...

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9 Quick Web Tricks to Increase Conversions

(1) Comments | Posted June 2, 2015 | 12:48 PM


Increasing your conversion rates is absolutely crucial. An increase in conversion rate of just 50 percent can result in a 500 percent increase in your business' pocket. Think about it -- a 10 change in conversion rate can mean the difference between making...

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DISH Network (Literally) Behind the Viral Fútbol Streaking Clip

(0) Comments | Posted April 3, 2015 | 1:00 AM

The Internet was chock full of April Fool's Day surprises this week; included in participation was the popular direct-broadcast satellite service provider DISH Network (DishLATINO).

The video clip first leaked Monday from the YouTube user EnchiladaRoja93 displaying a middle-aged naked player sneaking into a professional soccer game....

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Your Guide to SXSW Interactive 2015

(0) Comments | Posted March 14, 2015 | 7:03 PM

Despite the fact that it's Friday the 13th, creativity, innovation, inspiration, and good fortune buzz throughout the air in Austin on this notoriously ominous day. Today marks the first day of the 22nd Annual South by Southwest (SXSW) Interactive festival, where 72,000+ arts, entertainment and marketing registrants hail...

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Third Eye on SEO: 2015 Guides, Tutorials, Education, and Trends

(1) Comments | Posted January 23, 2015 | 4:44 PM

If you're a digital marketer or website owner in 2015, chances are your third eye is on search engine optimization (SEO) now more than ever. Why? SEO not only tops the charts for generating leads and creating new business, but it's also one of today's most sought-after skills and talents....

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Blood-Curdling Mistakes on Your Enterprise Blog: Are You Guilty?

(0) Comments | Posted October 27, 2014 | 4:44 PM

The enterprise blog is the foundation of your content marketing efforts, yet it's fraught with hurdles and often ends before it has had time to flourish. A well-managed blog can generate sales leads and create lasting relationships with your audience. Yet, the dismal truth is that 77 percent of all...

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6 Ways You Can Solve Your Lead Generation Problems Right Now

(0) Comments | Posted July 24, 2014 | 12:00 PM

Are you struggling to find new prospects for your business? Have your lead generation techniques started to fizzle out just a bit? Finding new prospects can take up a lot of your time and energy, which are limited resources. You could work harder for your lead generation needs, or you...

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SEO Questions Franchise Owners Need to Ask

(2) Comments | Posted July 17, 2014 | 11:54 AM

When it comes to SEO and franchises, the same standard rules apply, but the way you go about SEO is different. You have different problems and responsibilities as a franchise company that other companies don't see--multiple managers and locations, differing audiences, different products and promotions at different stores, multiple social...

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Marketers "Secret Sauce" for Social Media in 2014

(1) Comments | Posted July 2, 2014 | 4:58 PM

With new Google algorithms, social advertising, and big data, the online marketing game has been revolutionized. Social media continues to be a way for businesses to get their brand traction and drive conversions. Take a look at some of these "secret sauce" formulas for better social media marketing.

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6 SEO and Social Secrets Every Entrepreneur Must Know and Why

(10) Comments | Posted June 18, 2014 | 11:22 PM

It was standing room only at Inc.'s 17th annual GrowCo conference where entrepreneurs gathered to hear search and social thought leaders dish out real-time advice on the future of digital business. SEO expert Bruce Clay, Bing's Duane Forrester, aimClear's Manny...
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Extreme Makeover: Office Edition

(0) Comments | Posted June 4, 2014 | 6:19 PM

June is here and spring is making its exit. Summertime is chock-full of ball games and barbeques with family and friends. Unfortunately, we can't be outside and playing all the time. Whether we are home-officed or pull long hours of after-hour work, your workspace should be a productive, happy, balanced,...

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4 Marketing Tactics for SEO, PR, ORM and Content Marketing Experts

(0) Comments | Posted May 16, 2014 | 4:28 PM

How do you describe yourself when you meet a new business associate? Are you a Director of SEO, Content Marketing Specialist, or Online Reputation Management (ORM) guru? Better question: Are these titles really describing different roles within marketing?

ORM has been around for a while; see this Huffington...

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4 Ways to Architect an Iconic Brand

(0) Comments | Posted May 13, 2014 | 12:46 PM

Coming up with a strong brand blends the practices of art and science. It combines both creative design and quantitative research. Nailing your brand as a company can mean great success or great failure for your business. Here are five ways to make your brand iconic:

1. Realize that Quantitative...

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Get Ink for Your Business With These Steps: Tips From iAcquire's PR Director

(0) Comments | Posted April 3, 2014 | 3:48 PM

In 50 B.C. Julius Ceasar published an autobiography as campaign fodder for political aspirations. In 1776 Thomas Paine published the American Crisis, printed collateral urging the American public to fight the British. In 1936 Oscar Meyer designed a giant hot dog on wheels -- the Weinermobile -- to broaden category...

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Sink or Swim: Brand Development Through Content Marketing

(1) Comments | Posted February 6, 2014 | 5:35 PM


What do the brands like Coca-Cola, Dove, Subaru, MTV, Proctor and Gamble, American Express and Saint Laurent Paris have in common? Though they span various industries, they share one major commonality: They've nurtured their brand through content marketing and have ended up on...

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The Long-Lost Art of Storytelling: Why Your Content Sucks and What to Do About It

(0) Comments | Posted January 10, 2013 | 6:36 PM

I am sitting here at the flashy Rio - Las Vegas amongst a cross section of ponytailed bikers, mommy bloggers, corporate types, nerdy podcasters, and bloggers from around the globe at BlogWorld. Two rows ahead of me sits an Australian motivational speaker looking to boost his sales through...

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