Alona Elkayam

Who has Gotye’s “Somebody That I Used to Know” on an infinite loop? OK, I do. There is something very (The) Outfield about this song. No, no, it’s not on infinite loop because it takes me back to a field behind a private school in Baltimore...

KO is a mobile phone sales associate at Best Buy where I purchased my first Blackberry Bold. He was so attentive then. He courted me, hard, to ensure I’d never want to go to any other electronic store or mobile shop for my cellular needs....

I am really mad at you, the media set. It all started with Angelina's leg at the Oscars. I could not imagine that was news. But it was news and you wrote about it and then someone even created a Twitter page in its honor. It wasn't J....

Nostalgia is making a serious comeback. So while you tell me about your new 4G phone, it won’t be non sequitur that I respond with an exquisite description of my grandmother’s old strawberry and whip cream dessert she used to make my brother and...

I had this great idea in 2005: Take one of the most influential writers of the 20th century, Samuel Beckett, and set his collection of work, How It Is, to hip hop. At the time, I'd imagined the ease of producing this...

Every year on Martin Luther King Day I read Letter From Birmingham Jail. I imagine Dr. King sitting in his jail cell, selecting each word carefully and neatly writing them in the margins of the newspapers and scrap papers, which bestowed the letter's original...

I grew up professionally in the dog-eat-dog ad agency world. The “my idea” world. A “look-at-me” world. That attitude isn’t welcome anymore. Spending more time developing ideas than protecting egos is the only way to move culture forward in 2012. Those companies that are getting rid of intellectual boundaries...

There are times when I plan a vacation around a curious trend or iconography that I know absolutely nothing about. With Polo in full swing in Argentina and me not knowing anything about the game of Polo, my trip was set. Argentina, and specifically Buenos Aires, is the mecca of...

“Oh, snap,” cried Tiffaney after cracking open her soda can. I asked her what the matter was and she explained how the press-on nail belonging to the index finger she opened her soda with, fell into “the damn can.” I warned her of the dangers of...

I did not always care for you. It was when I saw the first plane hit you that I never wanted to be without you. My heart has broken 3,649 times since that day. Once a day since you've been gone.

I have many memories of your majesty. It...

I was introduced to Playboy magazine at my dad's apartment complex, which my mom called International -- an abstract name so my brother and I wouldn't notice they were divorced. Where's daddy? He's not at home. He's at International, she'd answer. I didn't understand divorce, let...

This week kept on giving. Its richness wasn't the deafening gossip, I mean news, that #Weinergate brought to this city, or #IWNY Internet Week, for that matter. Instead I, Alona Fromberg-Elkayam, the Work Hard, Play Hard Party Girl, discovered my green thumb this past Saturday. My friends...

As I was walking the august streets of Paris on Valentine's eve, my best friend M was complaining via phone about the horrible line in Whole Foods Tribeca. She said it was filled with suits buying roses for their wives (wives Tribeca, girlfriend East Village, mistresses Flushing).

There will be slink
It's the holiday season, and you may not know that under all the puff and down we New Yorkers wear outside, there's a lot of slink. It's like the North Pole under Sharia Law -- with me, anyway. Puff on the outside, slink and glitter...

Thanksgiving is met with fear every year, especially for those of us who have to face the recurring nudges of a Jewish family like "move your hair away from your face" or "you're not eating enough in New York." Usually, I need to prepare a mental survival kit so that...

As you know, Best and Worst Brands of the Week would be mind-numbing if it were just about reviewing products and services. Branding, after all, is about how products fit into people's lives. And my life this past week was about many things, but in particular: a break-up. That's why...

I realize it's not July 4, so the subject of Americana seems non sequitur, but Americana trended this week so we must discuss...

I was never patriotic until I returned from spending a year...

Everyone's a hot mess in the city because when it gets hot in New York, people get nasty. There's no better way to blow off some nasty than to jump in...

We are definitely living in the age of Geek Power.

Walking the halls of the circus-themed Austin Convention Center at SXSW 2010, you would have seen swarms of twenty, thirty and forty somethings, with their...

When you go to South Beach, you are not just allowed but encouraged to pack your Glitter, your Electric Blue Onesie and your Rhinestone anything. As for men, there is only rule: open the second button and maybe even the third. So picture me getting my mee-aah-mee on as I...