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Alvaro Fernandez
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Alvaro Fer­nan­dez, named a Young Global Leader in 2012 by the World Eco­nomic Forum, is the CEO of Sharp­, a lead­ing inde­pen­dent mar­ket research firm track­ing health and well-being appli­ca­tions of brain science. A sought-after national speaker, he has been quoted by The New York Times, The Wall Street Jour­nal, CNN, Reuters, and Asso­ci­ated Press, among oth­ers.

Mr. Fer­nan­dez is the co-author of the new book The SharpBrains Guide to Brain Fitness: How to Optimize Brain Health and Performance at Any Age (284 pages; April 2013), rec­og­nized as a “Best Book” by AARP, and the editor-in-chief of the mar­ket report “The Dig­i­tal Brain Health Mar­ket 2012–2020: Web-based, mobile and biometrics-based tech­nol­ogy to assess, mon­i­tor and enhance cog­ni­tion and brain func­tion­ing." He also wrote the acclaimed arti­cles Prepar­ing Soci­ety for the Cog­ni­tive Age, pub­lished in Fron­tiers in Neu­ro­science, The Busi­ness and Ethics of the Brain Fit­ness Boom, pub­lished in Gen­er­a­tions, and co-authored The Global Agenda Coun­cil on the Age­ing Soci­ety: Pol­icy Prin­ci­ples, pub­lished in Global Pol­icy.

A native of Spain, Mr. Fernandez came to the US to complete a dual degree MBA/ MA in Edu­ca­tion at Stan­ford Uni­ver­sity, and now lives with his family in Washington, DC.

Detailed LinkedIn Profile: Alvaro Fernandez.

Entries by Alvaro Fernandez

5 Reasons Why Parents of Children With ADHD Need to Become Proactive and Well-Informed Advocates of Their Care

(0) Comments | Posted February 20, 2015 | 2:05 PM

Co-authored by Dr. David Rabiner

Most children with ADHD receive their care from community-based pediatricians, so it is especially important for that care to be consistent with best-practice guidelines. Unfortunately, all too often it is not.

The guidelines

Here is a brief summary of some key ADHD guidelines published by...

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4 Fun, Quick Brain Teasers To Test Your Cognitive Skills...And Your Cognitive Biases

(0) Comments | Posted January 20, 2015 | 1:57 PM

If you have a few minutes, you may enjoy trying these quick brain teasers.

First please con­sider Linda, a 31-year-old woman, sin­gle and bright. When she was a stu­dent, in high school and in col­lege too, she was deeply involved in social jus­tice issues, and also par­tic­i­pated in envi­ron­men­tal protests....

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High-Tech for Brain Training: Top 12 News in 2014

(0) Comments | Posted December 31, 2014 | 4:20 PM

Unless you live in a cave, you are well aware of all the growing interest in, and controversies around, the topic of brain training, especially whether technology can enhance -- or hinder -- our brain health and cognitive performance.


A little perspective may...

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10 Ways to Improve Health Based on the Latest Non-Invasive Neurotechnologies

(0) Comments | Posted October 22, 2014 | 4:43 PM


Last month I had the fortune to join over 1,900 pioneers from 90 countries at the World Economic Forum's Annual Meeting in Tianjin, China, to discuss how innovation can improve the state of the world.

Throughout hundreds of panels, workshops, private...

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Top 15 Insights About Neuroplasticity, Emotions and Lifelong Learning

(1) Comments | Posted May 7, 2014 | 8:47 AM

What does mod­ern brain and mind science have to offer to improve edu­ca­tion, health and qual­ity of life? Here you have some of the most pop­u­lar high­lights about neuroplasticity, emotion and cognition from my book The SharpBrains Guide to Brain Fit­ness, cour­tesy of the thou­sands of read­ers enjoy­ing...

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10 Things Your Brain Does and You Probably Didn't Know About

(0) Comments | Posted March 26, 2014 | 12:27 PM

Most of the time, we are so used to our brain functioning smoothly and automatically that we don't take a lot of time to think about what is going on underneath. Walking, eating, discussing a book... all of these things seem very natural and easy, but in truth, each and...

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4 Essential Yet Overlooked Facts About Your Brain and Your Health

(0) Comments | Posted December 23, 2013 | 11:09 AM

An aspiring clarinetist begins by getting a sense of the way the instrument's sounds are produced by the air she blows through it. A driver must be acquainted with various vehicle fundamentals, such as adding gas, accelerating, and reading the speedometer. It is no different with the brain. Maximizing your...

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Where Brain Health Meets Digital Health and Big Data

(0) Comments | Posted September 18, 2013 | 12:15 PM

The year 2013 is an exciting time to have a brain. Over the past two decades, our under­stand­ing of the human brain has grown exponentially. Fueled by this new infor­ma­tion, the num­ber and vari­ety of brain appli­ca­tions avail­able com­mer­cially is explod­ing, poten­tially trans­form­ing the way we care for our brains...

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Book Review of Ungifted: Intelligence Redefined

(0) Comments | Posted July 29, 2013 | 10:19 AM

Just a couple of weeks ago I had a discussion with several psychologists and neurologists who seemed to share the opinion that "brain fitness" is a meaningless concept and pursuit. On the one hand, they thought, intelligence is a fixed trait and no intervention so far has shown to reliably...

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Could Stress Actually Be Damaging Your Brain? 6 Tips to Build Resilience

(10) Comments | Posted May 20, 2013 | 8:08 AM

These days, we all live under tremendous stress -- economic challenges, job demands, family tension, always-on technology and the 24-hour news cycle all contribute to ceaseless worry, many times over things that are completely beyond our personal control. While many have learned to simply "live with it," this ongoing stress...

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Debunking 10 Brain Fitness and Brain Training Myths

(1) Comments | Posted March 29, 2013 | 3:54 PM

Let's debunk 10 myths about brain fitness and brain training that remain enterprisingly popular.

Top 10 brain fit­ness and brain train­ing myths, debunked:

Myth 1. Genes deter­mine the fate of our brains.
Fact: Life­long brain plas­tic­ity means that our lifestyles and behav­iors play a sig­nif­i­cant role in how our...

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Retooling Brain Care With Low-Cost, Data-Driven Technologies

(21) Comments | Posted January 25, 2013 | 8:00 AM

Click here to read an original op-ed from the TED speaker who inspired this post and watch the TEDTalk below.

While sophisticated neuroimaging techniques such as fMRI (functional magnetic resonance imaging) provide a significant boost in our understanding of the brain -- and sexy research frequently...

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10 Predictions on How Digital Platforms Will Transform Brain Health in 2013

(1) Comments | Posted January 15, 2013 | 2:47 PM

Compared to physical fitness, the fitness of the brain is often overlooked by both individuals and health systems, but it is easy to see positive and broad changes on how brain health is defined, monitored, maintained, and enhanced across the lifespan, and digital platforms are going to play a key...

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Got Brain? Investing in Our Most Precious Asset in 2013

(2) Comments | Posted December 31, 2012 | 1:45 PM

Open a weekend New York Times or Wall Street Journal, and you'll find a whole section with detailed information and advice for individuals looking to invest wisely. What you will not find, however, is comparable information and advice for investing in your most important asset of all: your brain. Precisely...

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From Anti-Alzheimer's 'Magic Bullets' to True Brain Health

(12) Comments | Posted June 15, 2012 | 12:21 PM

If you followed latest headlines surrounding the release of the National Alzheimer's Plan, you'd probably conclude that the likely solution to maintain lifelong brain health is simple: Simply wait until 2025 for a "magic bullet" to be discovered to cure (or end or prevent) Alzheimer's disease and aging-associated cognitive decline....

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Brain Health: The Future of Cognitive Care

(7) Comments | Posted October 29, 2010 | 7:35 AM

According to Peter Orszag's New York Times OpEd, Mal­prac­tice Method­ol­ogy:

Right now, health care is more evidence-free than you might think. And even where evidence-based clin­i­cal guide­lines exist, research sug­gests that doc­tors fol­low them only about half of the time. One esti­mate sug­gests that it takes 17 years...
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Time for a 'World Cognitive Reserve' Day?

(0) Comments | Posted September 22, 2010 | 4:04 PM

Yesterday was World Alzheimer's Day. To raise awareness and funds, associations worldwide organized multiple activities including important Memory Walks, and a new report helped quantify the growing personal and economic burden of the disease.

Among the report findings:

  • Close to 36 million people worldwide...
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We Need to Reinvent Brain Care

(1) Comments | Posted July 27, 2010 | 2:00 PM

Dr. John Docherty is an Adjunct Professor of Psychiatry at the Weill Medical College, Cornell University and Chief Medical Officer of Brain Resource. Trained as a clinical research fellow in neuropsychopharmacology at NIMH, he later returned as Chief of the Psychosocial Treatments Research Branch, responsible for all federally supported psychosocial...

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Will the Internet Fry Your Brain?

(3) Comments | Posted June 8, 2010 | 4:15 PM

The Boston Globe has a good article/ book review on the latest quasi-luddite attack on the Internet (an attack in the name of brain science no less, and with cool brain scans). The new book in question: "The Shallows: What the Internet Is Doing to Our Brains."

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USA Hockey Takes Gold at Brain Fitness Innovation Awards

(0) Comments | Posted May 25, 2010 | 3:05 PM

Please join us in congratulating USA Hockey, Allstate, and Nationwide, for reaching the podium of the 2010 Brain Fitness Innovation Awards, unveiled today.

The podium's top position went to USA Hockey National Team Development Program (NTDP), a full-time development program aimed at preparing student-athletes for participation on...

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