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Alvin Bowles

Entries by Alvin Bowles

Cross Screen Content -- Do or Die

(1) Comments | Posted April 10, 2014 | 4:14 PM

Did you know that 42 percent of the top 100 brands aren't mobile optimized? Jon Mew from Internet Advertising Bureau (IAB) shocked the Ad Week Europe crowd who attended the Cross Screen Summit this week with this fact. There is no doubt about it, brands are missing a trick if...

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The Evolving Role of Video in the Website Publisher Ecosystem

(0) Comments | Posted October 5, 2012 | 10:50 AM

A recurring theme of my conversations with our media company and advertiser partners is that demand for high quality online video inventory is bigger than ever. Media companies are perpetually sold out on their O&O sites, and advertisers are getting smarter about the inventory they buy, demanding only the highest...

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The Role of Syndication in the Digital Video Ecosystem

(0) Comments | Posted October 3, 2012 | 10:24 AM

As the media and digital media industries embark upon another Advertising Week -- this one seemingly even more chock-full of panels, presentations, and parties than in years past -- I'm often being asked about the growth of syndication in the digital video ecosystem. It's an increasingly important role. Let me...

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