05/02/2008 03:19 pm ET Updated Nov 17, 2011

What's My Logo: Hugh Hefner Invites GMA Now Into His Closets (Video)

For more than 50 years Hugh Hefner has run Playboy, which has become a diversified multi-media empire, and whether he is on-camera in an episode of E!'s reality show The Girls Next Door or laying out the next issue of the world's best-selling lifestyle men's magazine, he always wears pajamas and a smoking jacket. I sat down with Hef, as he insisted I call him, at the Playboy Mansion in Los Angeles to find out why. He even let our cameras into his closet to see his vast pajama collection.

Watch Amanda's full interview with Hugh Hefner.

Or visit GMA Now's website for more.

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