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Amanda Fayer

Entries by Amanda Fayer

What Journalists and Content Marketers Have in Common

(0) Comments | Posted August 8, 2013 | 12:23 PM

Not since 1978 has the journalism industry been made up of so few. The reductions in newsroom staff last year brought the industry down another 30 percent -- to only 40,000 full-time journalists.

No fools they, journalists are seeking out new opportunities. They're finding them as brand journalists...

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What Brands Can Learn About Content Marketing From Disney

(1) Comments | Posted July 15, 2013 | 5:22 PM

By Genevieve Walker and Amanda Fayer

The execution of content marketing through mobile applications, content hubs, video, contests and social media makes tech headlines, but at its core, content marketing hinges on storytelling. And no company has delivered on storytelling quite like Disney. Based on sentiment alone it's safe...

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Content Marketing Close-Up: Airbnb's Content Strategy

(0) Comments | Posted July 3, 2013 | 5:03 PM

Airbnb has single-handedly disrupted the traditional model of short-term vacation rentals. The online service is the web's hottest peer-to-peer rental service, giving users the ability to virtually tour apartments and homes available for rent by actual owners. However, as the site has grown, the Airbnb team has expanded into the...

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Content Marketing Tips for Tech Brands: Attract New Business in Three Simple Steps

(0) Comments | Posted June 19, 2013 | 6:31 PM

The old adage "you can catch more flies with honey than vinegar" holds true for digital marketers today. This is especially true for the technology industry, where the "honey" is valuable content that makes understanding technology, and its application, easy for consumers.

We're in a time of unprecedented growth...

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Digital or Bust: Budgets Flow Towards Stronger Returns

(0) Comments | Posted June 13, 2013 | 7:21 PM

It's not surprising to see marketing budgets shifting towards a more digital-focus this year. What makes the increase significant is the fact that a vast majority of marketers are re-allocating budget in real-time, indicating a pervasive and dramatic shift in how the industry views investing in content.

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Honoring This Year's Journalism Pulitzer Prize Winners

(0) Comments | Posted June 6, 2013 | 5:14 PM

Every April the Pulitzer Prize Board meets to determine the recipients of the journalism industry's most prestigious award, the Pulitzer Prize. The field is divided into fourteen categories, recognizing outstanding reporting in feature writing, public service, commentary, criticism, feature and breaking news photography, editorial writing and cartooning and...

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How Telecom Companies Are Using Content Marketing to Attract Consumers

(0) Comments | Posted June 5, 2013 | 4:21 PM

When it comes to telecommunications content marketing, marketers are tasked with executing integrated campaigns that not only increase engagement and generate revenue but that also leverage the very products and services they provide. Consumers, individuals and corporations alike, depend on telecom businesses for transparent communication. Thus, when it comes to...

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From EA to Anywhere: How to Get Promoted From Assistant-Level

(0) Comments | Posted February 6, 2012 | 2:38 PM

We all dream of snagging a glamorous, high-paying job right out of college -- not necessarily answering phones or scheduling meetings all day. But many of us do start our careers at the assistant-level, and if you think it's a job that's going nowhere, think again.

I've found that starting...

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