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Amanda Slavin
Amanda Slavin is CEO and Founder of CatalystCreativ, an experience studio that changes the way millennials and generation z experiences and connects to a brand. She earned her Masters in Curriculum and Instruction from the University of Connecticut’s Neag School of Education and wrote her thesis on the impact outdoor community has on engagement creating a metrics of engagement. She has used this foundation of understanding engagement in her approach to grassroots marketing and business development. She started with Paige Management in 2009 and built the events, marketing, social media, online marketing departments from the ground up. She launched the Ainsworth, (number 1 sports bar 3 years in a row by Zagat) with no social media, using only grassroots marketing to do so. She oversaw partnerships with Axe/Unilever and Madison Square Garden, as well as created and spearheaded from the ground up a 16 week activation for LVMH for their new product Moet Ice in 2010 overseeing and activating a 16 week launch of events, tastemaker dinners and experiential marketing in a 15 bedroom estate in Watermill NY.

Amanda co-founded and launched the Charity Connector event series, a socially nonprofit event series that started at Paige Management in 2010, and has worked with 200 nonprofits building community through strategic partnerships, events and marketing to help engage more individuals to support their fundraising efforts. She was one of the event organizers for TEDX Big Apple, securing all of the in kind sponsors for the event as well as supported on production and curation. She was one of the producers of the Global Festival, a 60,000 person concert in Central Park, where she helped create the strategic partnerships necessary for digital, marketing, media and sponsorship. She is a founding advisory board member for NPR's new millennial arm, GenListen, Mama Hope and I Am That Girl, is a member of the World Economic Forum, Global Shapers, as well as a part of Ted, Summit Series, Nexus and PTTOW. She is a frequent writer for Huffington Post and Business Insider.

Entries by Amanda Slavin

Why Is It So Damn Hard to Ask for Help?

(0) Comments | Posted June 4, 2015 | 6:22 PM

If you ask people that know me, they would say I probably have done something for them. I have sent them job offers, introduced them to potential relationships, promoted them to everyone I know, I have tweeted on behalf of their campaigns, shared their company on Facebook, I have given...

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4 Ways to Increase Retention Rates Amongst Millennial Employees

(0) Comments | Posted May 11, 2015 | 2:06 PM

It's official, Millennials are the largest generation in the US workforce. Not only are they the largest generation, but they are also extremely unique as employees. Millennials are just as motivated by the what as they are by the why. They need more than a bottom line to motivate their...

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5 Ways to Reach and Engage the Next Influential Generation: Gen Z

(0) Comments | Posted May 6, 2015 | 3:01 PM

Gen Z, this young and nascent population is notoriously difficult to target for brands. I am often asked by brands How do you target these savvy consumers who were born in the digital age? How do they differ from Millennials? Well to answer some of these questions, here are 5...

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Hard Work

(0) Comments | Posted April 17, 2015 | 5:49 PM

The Dreamer

I have been told my entire life that I am a "workaholic." My insatiable drive to work harder and push myself further has stuck with me as I changed industries, careers and cities, and has brought with it special triumphs as well as challenges....

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Walking to Freedom

(1) Comments | Posted March 20, 2015 | 7:15 PM

While there are many who provide insight into the struggles they face as addicts, it's less often that we see the perspectives of the family members who are also emotionally battling the slow loss of losing a loved one to addiction. I do not mean "losing" as in dying, I...

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4 Tips for Measuring the Impact of a Brand Event

(1) Comments | Posted February 18, 2015 | 3:01 PM

How do you know what you are doing is actually making an impact?

This is the question that keeps many entrepreneurs up at night. Impact can mean many things. It can mean a positive impact on the world, a financial impact on your wallet, or a strategic advance for a...

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How to Land Funding From Your Dream VC

(0) Comments | Posted February 18, 2015 | 1:23 PM

When asking for money from a VC, I think the most crucial thing to note is that VCs are humans too. Sales are a meaningful transaction between two human beings, so the only way to raise money from a VC is to make it clear in your pitch that you...

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Four Rules for Companies That Want to Engage the Millennial Generation

(0) Comments | Posted January 29, 2015 | 11:43 AM

While it is easy to overgeneralize what Millennials want, mobile, entrepreneurial-minded young leaders are often misunderstood by the older generations attempting to reach them. It is crucial to distinguish what Millennials are actually spending their money on before trying to identify how to engage them authentically. Based on recent studies,...

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Four Ways to Create Bold Experiences That Engage Millenials

(0) Comments | Posted January 28, 2015 | 3:20 PM

You know those days when you receive 10 party invitations on paperless post and have no idea who any of the people are that invited you? Or when you receive Facebook event after Facebook event that have nothing to do with your interests? Everyone is inundated with event invitations, which...

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Hey Big Company, Treat Me Like a Human.

(1) Comments | Posted December 31, 2014 | 10:49 AM

Eighty four percent of millennials say that user generated content on a brand's website has some influence on what they buy. What this means is that millennials want to be heard and they want to feel listened to. They do not want a brand to tell them what they know,...

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Brand Strategy for a New Generation

(0) Comments | Posted November 26, 2014 | 1:39 PM

Figuring out a brand strategy for the new generation begins with understanding who the new generation is. When I was a first grade and middle school teacher, I was blown away by "Generation Z." Generation Z is 19 and under, and makes up 25.9% of the economy. My two favorite...

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Building an Engaged Audience

(1) Comments | Posted October 7, 2014 | 5:04 PM

The word engaged is overused. Everyone is focusing on "online engagement." Brands, nonprofits, individuals -- everyone wants to increase their online presence and measure online engagement to be able to showcase what they are doing is successful. But how do you actually measure engagement in person? How do you know...

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Amanda Slavin: Not Just a Statistic

(0) Comments | Posted September 10, 2014 | 11:17 AM

I don't have to quote numerous statistics to understand the gender imbalance in the workplace because I have experienced it personally. I found myself the only female employee at a burgeoning hospitality company. As I explored the NYC hospitality industry, I found more and more male-dominated and owned properties. I...

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Ask and You Shall Receive

(2) Comments | Posted August 15, 2014 | 1:19 PM

A common theme in my life right now are strong, powerful, over competent people admitting how difficult it is for them to ask for help. Recently, one of my strongest friends, Sean Stephenson fell out of his wheel chair, breaking numerous bones and finding himself with blood in his brain...

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Happy Birthday Letter to My 27-Year-Old Self

(0) Comments | Posted February 6, 2014 | 4:38 PM

Dear a-little-bit-lost, a-little-bit-heartbroken, 27-year-old self,

Happy Birthday. I wanted to write this letter to remember what it felt like to be 27. The wise old age of what you thought was the year where you knew a lot, when in reality didn't know much at all.

Here are some...

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Gossip: Weeds vs. Vines

(0) Comments | Posted January 27, 2014 | 11:38 AM

Gossip, (for those who do not know) means (yes, I'm pulling out a definition from the Oxford American Dictionary), "casual or unconstrained conversation or reports about other people, typically involving details that are not confirmed as being true." Key words, "not confirmed as being true."

Gossip is a luxury....

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Why Versus What

(0) Comments | Posted December 9, 2013 | 6:48 PM

‎A very wise friend named Sean Stephenson always says: "You can only control two things in life, your reactions and your interpretations." I didn't really know what this meant when I was in N.Y.C for years, choosing to feel rushed, overwhelmed with obligations, exhausted and drained. I was inspired to...

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Create LA, and Then the World

(0) Comments | Posted October 23, 2013 | 1:42 PM

If you Google SkidRow, Wikipedia will tell you, "Skid Row contains one of the largest stable populations, between 3,000 and 6,000, of homeless people in the United States. The sidewalks are lined with cardboard boxes, tents, and shopping carts." This is, however, not the SkidRow I experienced when I attended...

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Dear NYC, I Love You, But I'm Leaving You

(48) Comments | Posted October 21, 2013 | 10:50 AM

Dear NYC,

I love you but I'm leaving you. You were good to me. Really good. You were my first love. Even though I dated NJ growing up briefly, that ended shortly and I was close enough to you to maintain a long distance relationship in my early age. I...

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Jobs Wanted: America

(0) Comments | Posted October 10, 2013 | 8:15 AM

America is in need of some new job candidates. Here are its recent job postings:

Wanted: A highly innovative, out of the box thinker who doesn't see existing systems and structures as intimidating. A candidate who takes apart iPhones and puts them back together, who deconstructs the world and puts...

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