More

Amitai Etzioni

Amitai Etzioni

Posted February 20, 2009 | 04:21 PM (EST)

Bring Back the Counter Culture


President Obama has a unique talent: He is able to inspire people all over the world to deliberate and dialogue about burning issues. At the top of the agenda for such a global give and take is what makes for a good life. At first, it may seem preposterous for a nation deep in an economic crisis and mired in wars to pay mind to what at first blush seems like a philosophical subject. Actually, there is a profound connection between our multiple crises -- add that of the climate to the mix -- and the characterization of what makes a life good.

As long as those whose basic needs have been well-sated, whose creature comforts have been secured, keep defining the purpose of life as making more and more dough in order to purchase more and more consumer goods, we will not rein in wild capitalism, protect the environment (climate included), advance social justice, or, arguably, stop killing one another. Only after we come to see that additional goods add precious little to our happiness; that pursuing them is Sisyphean -- the more we gain, the more we seek; and that deep contentment and human flourishing rise out of spiritual projects and bonding with and caring for others, shall we be able to come to terms with much that bedevils us.

These are hardly new thoughts. What is current -- and provides the reason the new President is well advised to keep this topic in mind and in the public eye -- is that the incessant quest for ever more material goods is at the heart of the economic crisis. President Obama correctly mocked President Bush for calling on people to go shopping after the September 11, 2001 attacks on America. However, today Americans and the citizens of many other nations are again urged to go shopping to dig us out of the current economic crisis. (This is what a stimulus package is all about.) Moreover, there is no doubt that given the way the economic system is set up, if people do not buy stuff, there will be more unemployment and more people will lose their homes and empty their retirement funds.

However, the good way out of the crisis does not lead to a return to the old ways of the better-off purchasing ever larger homes, stocking them with ever more appliances, and driving SUVs and Humvees. It does not call for people to save nothing and to go into debt in order to buy still more goods -- many of which those who are better-off do not really need -- nor for people to labor long hours, take work home, delay retirement, send their teenagers to labor at fast food chains, and cut short social and cultural life to make some more money.

The precept of a good life calls for setting ceilings for purchases and for work, for setting fairly modest limits on that which we seek to own and purchase, and on the amount of time we are willing take away from our children, spouses, friends, communities and ourselves, in order to work.

There are a whole slew of public policies that can express, foster, recognize and promote the good life. A steeply progressive income tax will do wonders. Consumption tax (or VAT) on all items that are not defined as basic goods, will help send a message. Limiting government insured or subsidized mortgages to houses of a reasonable size (McMansions are out), a tax on gas guzzlers and on cars by weight, and insuring only one bank account up to 100,000 dollars (rather than the current, unlimited number) are but a few illustrations of setting limits.

Last but not least, there is a deep connection between a life worth living and social justice. To achieve a major reallocation of wealth, those who have more than enough must find sources of contentment other than laying their hands on still more goods. This is what many religions offer. Those who have lost this source of goodness, or have found it twisted, are called upon on to search for other springs of meaning. And nobody is better placed or more equipped than President Obama to return us to this old, but never more current, subject: What makes a good life.

Amitai Etzioni is a University Professor at The George Washington University and author of The New Golden Rule. Contact him at icps@gwu.edu

President Obama has a unique talent: He is able to inspire people all over the world to deliberate and dialogue about burning issues. At the top of the agenda for such a global give and take is what m...
President Obama has a unique talent: He is able to inspire people all over the world to deliberate and dialogue about burning issues. At the top of the agenda for such a global give and take is what m...
 
 
  • Comments
  • 6
  • Pending Comments
  • 0
  • View FAQ
Comments are closed for this entry
View All
Favorites
Recency  | 
Popularity
10:25 AM on 02/24/2009
I'd like to see a return to value. It seems retail only has two aims these days: 1. How cheap can we make something so that you can maximize the quantity that you buy; 2. How much hype can be built into a "new and improved" item that has barely perceptible changes.
08:28 AM on 02/24/2009
Spot on, thank you. part of the solution is to abandon the acquisitive craziness that Mad Ave encourages.
This user has chosen to opt out of the Badges program
photo
BLGould
Webcams are a perfect excuse for guerilla theatre!
09:24 PM on 02/23/2009
Unfortunately (unavoidable pun), keeping up with the Jones' is nothing new. The reason why advertisers are effective in driving consumption is their intimate understanding of WHY people buy stuff. Hint: it has little or nothing to do with necessity. I think your VAT idea is interesting if you're talking about a national sales tax on non-essential items COMBINED with an equivalent reduction in the Income Tax for all Americans.

I don't see government dictating reductions in consumtion or spending more time on family or worthwhile causes. I DO see our culture defining wealth and accomplishment in different terms and imposing a cultural censure similar to the effect of the anti-fur campaign using fashion models to get their point across. Again, unfortunately, that effort lost traction somewhere and those who like to sell and wear the dead skin of animals raised solely for their fur is back with a vengance.

Hopefully, cultural censure will rekindle an abhorrence of fur; just as I hope that - as a nation - we can redefine on a fundamental level what consitutes "making it". I'm not talking about the prissy "political correctness" which seems to be a golden ticket to hypocrisy. I'm speaking about fostering beadrock principles, understood on an almost genetic level. If, somehow, we can achieve THAT, we will truly have accomplished something.
09:04 PM on 02/23/2009
Humanity seems to have forgotten about people these days. Everything, every single interaction or debate ends up about stuff. Whether it's the economy or the aggregiously named Health Care (which really should be called Health Cost) debate, everything in our lives has come down to procuring goods, cash, or credit to purchase more goods.

No longer are the days when we discuss issues like Terri Schiavo, or Dr Jack Kevorkian, or even Ellen's wedding, or Cheech and chong. Issues like Right to Die with Dignity, gay marriage or medical marijuana are all being pushed to the side and ignored, leaving those of us for whom those discussions are vital out in the cold.

We have become a nation of cynical, blind, over-acheiving Charles Atlas Wannabe's. All we care about is whether we're going to live into our 90's and how we're going to pay to get there. But no one talks about or discusses the issues that are faced by the medically or socialy disadvantages. Those people who are hoping beyond hope for themself to not be the next Terri Schiavo, or that their doctor supported Jack Kevorkian, and are waiting with baited breath to see if they can get the medicine they need, because the current batch of pharmaceuticals they're on are doing more damage than good in the long run in just trying to keep up with the Charles Atlas Wanna bes
08:21 PM on 02/23/2009
You say bring back counter culture. Bringing back *culture* would be a good start.
04:43 PM on 02/23/2009
IF the new spending went toward green alternatives, like solar and wind, especially small wind generators for homes as opposed to huge multi-million dollar wind farms, we could continue to "spend" but only for the things that create new jobs out of new industries that are local, not international. For international trade, lets manufacture green solutions that can be exported.
The incredibly rich that are hoarding their billions should be called forth and asked what their contributions are going to be toward the poor, and when they are going to start giving now that they've taken all they can? We don't have to leave them basking behind gated walls, we can get in their faces.
When they ignore the call, which they always do, the IRS and a few govt agencies should be put to work to collect all the back taxes that have been evaded due to tax schemes that favored the rich and to uncover the hoards that Wall Street scammed from investors worldwide and confiscate it.
The only people that have NOT appeared in Washington asking for a bail-out are the vast number of poor and abjectly poor, who really need attention...they need to be seen on national media and we need to get their stories out...hello MSM.