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Amsale Aberra
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Amsale Aberra's career as a couture bridal and eveningwear designer happened by necessity. While planning her 1985 nuptials to film executive Neil Brown, Amsale scoured the stores to find a simple, refined wedding dress. She found little in the way of clean, sophisticated gowns, and discovered an untapped niche in the bridal market—elegant and understated dresses.

"Everything was so overdone and with too much ornamentation," says Amsale, who was sure that her taste in gowns was shared by many other brides-to-be. Amsale placed a classified advertisement for custom-made gowns for other brides-to-be who shared her taste in sophisticated, understated designs. And so, with a few responses, a sketchpad full of designs, and a small team of couture sewers, Amsale started her business out of her New York City loft apartment.

Since then, the name AMSALE (pronounced Ahm-sah'-leh) has become synonymous with the "forever modern" wedding dress. Her collections are designed for brides who desire a fashionable, sophisticated and timeless look. Amsale believes: "Twenty years after the wedding, I want a bride to be able to look at her pictures and be as happy with the way she looked as she was on her wedding day."

Amsale's love of fashion began as a young girl growing up in Ethiopia. However, Amsale never considered becoming a designer: "In Ethiopia there were no fashion designers. I never knew that designing beautiful clothes was a profession to which one could aspire."

Amsale convinced her parents to allow her to leave Ethiopia in order to study commercial art in New England. While in school a revolution broke out in her native country, which forced Amsale to stay in the United States to support herself and complete her undergraduate education at University of Massachusetts - Boston through a number of odd-jobs. With limited financial resources, Amsale admits "I would design and sew my own clothes because I couldn't afford to buy new things. That's when I first thought of becoming a fashion designer."

Amsale left Boston, enrolled in New York's Fashion Institute of Technology and began her career as a design assistant for Harve Bernard upon graduation. Two years later, Amsale launched her custom bridal-gown business with her "forever modern" approach to sophisticated design.

Amsale's design philosophy has redefined the perception of the timeless wedding gown. Her innovative twists to time honored hallmarks of the traditional wedding gown—reintroducing "illusion design," modern updates of the traditional bustle, and tasteful color accents including the now-famous "blue sash" gown—have become so popular among prospective brides that they have been recognized as modern classics.

She extends that viewpoint of individuality to her collection of chic and refined gowns for the bridal party, and in the Amsale Evening collection of couture evening wear—both lines a natural progression from the sophisticated and modern styles of her bridal collection. Amsale's ball gowns, cocktail dresses and evening suits have been featured on the fashion and party pages of all the top fashion magazines, and worn by celebrities and socialites including Halle Berry, Julia Roberts, Selma Blair, Salma Hayek, Lucy Liu, Heather Graham, Kim Basinger, Deborah Norville, Vivica A. Fox, Vanessa Williams, Lisa Kudrow, Heidi Klum, Katherine Heigl and many others. Producers turn to Amsale when they need beautiful designs for films and television programs; her gowns have been featured on "The Oprah Winfrey Show", "Grey's Anatomy" and "27 Dresses."

Amsale's Madison Avenue boutique, which opened in September 2001, has fulfilled Amsale's desire to present her designs in a setting that reflected her "forever modern" vision. The 5,000 square foot boutique is an urban space with a gallery-like atmosphere that provides a sleek, sophisticated canvas and the perfect backdrop for Amsale's elegant designs, including Amsale, Amsale Presents The Little White Dress, Christos and Kenneth Pool collections.

In addition to the Madison Avenue boutique, Amsale's bridal designs are found nationwide at the finest boutiques and specialty retailers such as Saks Fifth Avenue and Neiman Marcus.

Entries by Amsale Aberra

Your Wedding Dress: How Do You Know When You Have Found the 'One'?

(1) Comments | Posted January 2, 2014 | 6:29 PM

Looking for the "one" can take time, so give yourself plenty of it, work backwards from your wedding date and plan your appointments. The search may seem endless at certain points, and if you let it, it may drive you crazy! Here are my tips on finding your dream dress...

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Prints for Bridesmaids

(1) Comments | Posted May 8, 2013 | 4:25 PM

Bridesmaids set the tone for the entire wedding -- they are the first people your guests see at the ceremony and they set the tone for the event. They also bring a lot of life to the party. That's why I love to dress them in gowns that make them...

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Veil Or No Veil?

(47) Comments | Posted March 14, 2013 | 12:57 PM

After a bride finds her wedding dress, the next question is always, "Veil, or no veil?" Often, the modern woman's first instinct is to shy away from it. She fears the veil symbolizes that she's a "blushing bride" -- a virginal young girl who must be given away when her...

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Veil Or No Veil?

(0) Comments | Posted March 14, 2013 | 12:57 PM

After a bride finds her wedding dress, the next question is always, "Veil, or no veil?" Often, the modern woman's first instinct is to shy away from it. She fears the veil symbolizes that she's a "blushing bride" -- a virginal young girl who must be given away when her...

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Ask Amsale: Wedding Attire Questions

(2) Comments | Posted March 27, 2012 | 8:19 PM

As a couture bridal designer, I have helped countless brides find the perfect wedding dress. But my love of weddings goes beyond the dress -- I'm inspired by each bride's individual story, and after working with so many unique brides over the years, I relish the chance to share my...

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Ask Amsale

(2) Comments | Posted February 15, 2012 | 1:45 PM

Growing up in Ethiopia, I never thought I would end up in fashion, let alone a couture bridal designer. But as I was planning my wedding in 1985, and every dress was an over-the-top '80s creation, I found myself designing my own gown -- something simple and elegant. I thought,...

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