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Amy “Aimstar” Andrieux
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Amy “Aimstar” Andrieux is a respected media executive who's previous posts include Publisher/Managing Editor at TRACE magazine (US, UK, France), Senior Producer at &, General Manager/Executive Editor at The Source magazine, Editorial Director at MTV World and most recently, Vice President of Multimedia Content and Strategy at Ketchum Digital.

Amy currently divides her time between being the Founder/Editorial Director of the Webby-nominated cultural destination,, finding balance (between her Libra and Scorpio traits), and unearthing all things retro. Saturn's Return is a series of reflections on her life, love and the pursuit of happiness--and the adventures she finds herself in--since turning age 35.

Entries by Amy “Aimstar” Andrieux

Shapeshifting on the Road to Oblivion

(0) Comments | Posted May 6, 2014 | 3:51 PM

Hey there...

It's been a while... remember me?

After the turn of the new year, I was over it. I found myself wrestling with quiet. Blahzay. Afraid to utter for fear of speaking negative onto my future, but bound to the necessity of speaking my piece. It wasn't about contingency...

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System Overload: Mind of a Creative Black Girl Recalibrating

(0) Comments | Posted February 19, 2014 | 9:52 AM

As a creator (someone who conjures up innovative ideas and finds a way to produce them for an audience outside of myself) and a communicator (someone who can absorb and deliver a message and relay the subject matter in a way that resonates with others), I know how easy it...

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'Feeding' the Starving Artist 7 Ways Til Sunday

(0) Comments | Posted February 5, 2014 | 1:33 PM

You know the drill. When you have to kill what you eat, you've got to hustle to get your next meal. Haul ass using the skills you were born with because there is no net to save you. No promise of a sweet fraction of a salary every other week....

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Black Sheep Shuffle: How I Learned to Let Go

(0) Comments | Posted January 13, 2014 | 5:01 PM

The phone rang. One drawn out ring meant it was a text. It was Drea.

That was the nature of our friendship. When we did hang out, we'd text "Home!" afterwards to let each other know that we had gotten in safely. We were protective of each other like that,...

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Sidebar: Dear 2013...

(0) Comments | Posted December 31, 2013 | 9:44 AM

Dear 2013,

You were a real bitch.

You really tried it... You brought the chaos and took away my peace. You opened old wounds that I had long forgotten, only to make me look at them as you poured copious amounts of salt in. You showed me greed, defeat, hate,...

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Welcome to the Pity Party

(0) Comments | Posted December 12, 2013 | 10:57 PM

2013-12-12-aimstarinsidethefort.jpg.JPG I suppose one should always aim to do the work that they're most passionate about. But when you're an overachiever like me, in an arena where your work is 24/7 and sacrifice is the name of the game, it's hard to...

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Saturn's Return: Did Turning 35 Set Me Up for an Epic Fail?

(7) Comments | Posted December 6, 2013 | 8:51 AM


I refuse to be remembered as a waste of space, but this is exactly who I was. As I laid there trying to solve the world's ills by solving my own, I unpacked my emotional baggage with the worst tequila-cigarette-tinged breath ever....

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