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Amy E. Goodman
Amy E. Goodman is a lifestyle expert with, an online retailer focused on all things for moms and women, and author of the fast-selling book, Wear This, Toss That! (Atria Books, Simon & Schuster). Her career as an editor, author, host and TV expert spans magazines, news programs and online media outlets. With quality reporting and a no-nonsense attitude she deftly covers anything and everything, including fashion & beauty, home & entertaining, fitness & family and red carpet. Amy has been featured in everything from People Stylewatch, Real Simple, Woman’s Day and Health, among others, and has received resounding support from the blogger community. Amy continues to zigzag across the country for media appearances, book signings, styling workshops and more. Follow her on Twitter @zulily and @amyegoodman.

Entries by Amy E. Goodman

8 Green Goods to Celebrate Earth Day

(0) Comments | Posted April 17, 2015 | 9:16 AM

Outside of the big holidays, Earth Day is one of my favorites. It's partially because I'm Californian, where we grew up recycling and attending Farmers' Markets and repurposing goods long before any of the above became trendy. But mostly, it's because I fear for our planet, and any day we...

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3 Quick-Fix Swimsuit Solutions

(6) Comments | Posted April 3, 2015 | 12:14 PM


Bathing suit season has arrived and though I'm headed to ski locally this spring break, I need to shift my mindset. The down coat needs dry cleaning. My gym trips need to increase. It's time to de-winterize the water pipes and... go shopping...

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Darling and Affordable Easter Outfits for Kids!

(0) Comments | Posted March 30, 2015 | 12:49 PM

Easter Sunday is just a hop away, but when it comes to the latest fashions for kids there's lots of charming options. What's big on the bunny hop style scene include festive plays on prints, pops of color and lots of adorable accessories. At we love trendy looks that...

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Go Spotty with Polka Dots

(0) Comments | Posted March 19, 2015 | 1:43 AM

It seems every so often polka dots pop back into the fashion scene, and when designers like Marc by Marc Jacobs and Lela Rose go spotty like this season, it's time to spring up and take notice.

I'd love to say that I've always been a polka dot person,...

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DIY Surprise Lantern!

(0) Comments | Posted March 19, 2015 | 1:23 AM

When asked to put together a baby gender reveal party for the Today Show's fashion editor Bobbie Thomas, I knew I wanted something to fall out of a Japanese paper lantern, but what? After a little trial and error, here's an easy DIY project for a surprise lantern...

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Go Ahead and Blush: Think Pink for Spring

(0) Comments | Posted March 3, 2015 | 1:57 PM

Are you blushing? I wouldn't be surprised if you were. Seen Fifty Shades of Gray? Or catch Oscar host Neil Patrick Harris in his skivvie? (My hand still covers my mouth thinking about it!)

If your cheeks are flush, you're halfway to donning one of the hottest hues of the...

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Stylish Valentine's Day Gifts By Momtrepreneurs

(0) Comments | Posted February 12, 2015 | 11:28 AM

While doing the "Saturday shuffle" with my kids this weekend -- when you do five errands in roughly 15 minutes -- I ran into several mommy friends, and we started chatting about Valentine's Day.

"I love Valentine's!" I chimed. "It's family fun day and we go ice skating or to...

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Last-Minute Super Bowl Party Décor

(0) Comments | Posted January 30, 2015 | 12:02 PM

You decided to throw a Super Bowl party? Within a few days before game day? At zulily we love entertaining for the entire family -- minus the stress. So let's tackle this creatively and affordably...and most importantly have FUN!

Everything I'm using I either had on hand in my...

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10 Last-Minute Super Bowl Party Foods

(0) Comments | Posted January 30, 2015 | 10:42 AM

The Super Bowl is all about watching the game, debating our favorite commercials and doing all of the above over the food table until the eats are demolished. Here are some fresh takes on game-day foods that your guests are sure to devour. Let me tell you, on...

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How to Wrap an Odd-Shaped Gift

(0) Comments | Posted January 21, 2015 | 4:42 PM

You've finally found the perfect present, but it comes without a box or in that molded plastic packaging like headphones that's near impossible to wrap seamlessly. But, you try and make do with what ends up being a wrinkly, crinkly wrap job and 20 pieces of tape. No matter how...

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Easy DIY New Year's Eve Décor

(0) Comments | Posted December 30, 2014 | 11:57 AM

Why is it that Thanksgiving butts up against Christmas, and then six days later we have New Year's Eve? It hardly gives us party-lovin' folk a chance to catch our breath, let alone chill our bubbly!

Regardless, counting down the New Year is honestly one of my favorite...

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8 Chic Winter Looks for Pregnant Gals

(0) Comments | Posted December 9, 2014 | 4:12 PM

Both times I was pregnant and working at a major women's fashion magazine, there wasn't a ton of stylish maternity options for women. I essentially had the choice of paying steep sums for an item I'd wear for three months tops or size up in regular clothing. I...

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6 New Beauty Goodies That Save Mom Time!

(0) Comments | Posted December 8, 2014 | 11:37 PM

This morning between school drop-offs, my four-year-old son and I went grocery shopping. In 30 minutes, with a skip to our cart pushing and just a teensy bit of apple throwing, we got the job done.

For busy moms, it's about carving minutes from our schedule where and when we...

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7 Best Buys for Artificial Christmas Trees

(0) Comments | Posted December 3, 2014 | 11:10 AM

Having grown up with a potted pine for a Christmas tree that was dragged on and off the deck the start and end of each holiday season, when recently enlisted to do a Today Show segment about artificial Xmas trees, I went to task.

According to the American Christmas...

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6 Last-Minute DIY Halloween Costumes

(1) Comments | Posted October 27, 2014 | 9:46 AM

Despite the ghoulish decorations for sale since August, some of us are still unexpectedly accosted by putting together a Halloween costume -- because we're a tad behind on the trends or a bit reluctant in our busy day-to-day lives to get the job done. But when you need...

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Fall Into Autumn With Easy Décor Ideas

(0) Comments | Posted October 1, 2014 | 4:39 PM

Regardless of what the weather is doing, I feel like my first real encounter with autumn happens when we head to our first fall festival. Having grown up in Northern California, I don't know if it's because my parents didn't take me to too many harvest events or...

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5 Must-Have Mommy Pieces for Early Fall

(0) Comments | Posted September 18, 2014 | 2:52 PM

Now that my daughter's three back-to-school supply lists (yes, THREE!) have been purchased and items decorated, and my son has finally started his school a week later (why oh why do preschools do that to us by the way?), I now have time to redecorate the...

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5 Ways to Keep Summer Alive

(0) Comments | Posted July 31, 2014 | 1:34 PM

I've been robbed. That's what it feels like anyway, for the multitude of us who suffered that long, snowed-in winter. When the end of June rolled around and my kids were STILL in school for makeup snow days, I tell ya, I've never been more ready to pack the requisite...

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5 Fresh Ways to Keep Cool on Hot Days

(0) Comments | Posted July 29, 2014 | 2:57 PM

It's getting hotter than hot and as we dip into the triple digits and our brain functionality shuts down and we go on fashion autopilot. But before you switch permanently to flip-flops, tanks and shorts and move your beach chair to the shade, there are ways to keep our cool...

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