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Amy Gershkoff

Entries by Amy Gershkoff

Can MLB Teams Tweet Their Way to Higher Attendance?

(0) Comments | Posted May 10, 2012 | 12:44 PM

A little more than one month into baseball season, if we analyze the relationship between win record and home game attendance, we see a few surprises. The Nats, for example, rank second in the National League so far this season, yet their attendance remains among the lowest in the NL....

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What Advertising Age Got Wrong About the 2010 Elections

(5) Comments | Posted December 22, 2010 | 9:13 AM

Television may still be king, but an online coup d'état is brewing.

Last month, Advertising Age ran an article entitled "Why Online Advertising Didn't Matter in the 2010 Elections." Their message to campaigns: if you want to win elections, your money should all be going to TV....

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Communicating with 'A Woman's Nation'

(0) Comments | Posted November 19, 2009 | 10:04 AM

A new book by Maria Shriver documents women's ascension into the workforce and the fundamental societal changes that have occurred as a result. An important question remains: how should political campaigns communicate with working women?

For campaigns, women are key. Obama captured 56% of the women's vote in 2008;...

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