Radish Creative Group, Inc. was founded in 1996, to enhance the quality of life in business and in education through the broadcast medium. The founder, Amy S. Weber, is a former advertising producer from two of the largest agencies in the world, DDB Needham Worldwide and BBDO, where she worked on accounts such as Volkswagen and Dodge, and a former university educator, who is dedicating her career to “making a difference” in the quality of business, education, and human life.

In 1995 Amy walked away from her producing career to explore her life’s purpose, leading her directly into the university classroom once again, but this time not only as a student but also as an educator. In 1997 Amy completed her Master’s Degree in Communication Arts, while teaching production and public speaking at a local Broadcasting School and at Eastern Michigan University. While at Eastern Amy developed and ran an all student-run production company.

As an educator, Amy was inspired to bring the worlds of education and film production together to serve a greater purpose... so Radish Creative Group was formed to produce some of the most respected educational programs for youth around the globe, which caught the attention of MTV, The CW, HBO, and Nickelodeon, as well as numerous prestigious awards. Amy now serves Radish Creative Group as Film, Commercial and Documentary Director, Writer and Executive Producer.

The majority of the work at Radish has included programming for educational and commercial clients. Our longest standing clients of close to eleven years are advertising agency, Brogan & Partners and Films Media Group, one of the largest educational distribution companies in the world. Amy and the Radish team have successfully been producing commercials and developing features, documentaries, and educational programs from concept to completion.

Over the past 14 years, Amy has developed, written and produced over 40 award-winning educational documentaries dealing with youth issues and education, ranging from everything from violence in schools and developing healthy relationships to teen suicide and child abuse. Amy has spent the majority of her life mentoring young people, both personally and through her role as a filmmaker. She is recognized as one of the top educational producers in the nation by distribution giant, Films Media Group, under which most of her programming has been distributed and/or acquired.

Amy is considered a filmmaker of the future by many of her colleagues and network executives, who have witnessed first hand her effective and relatable approach to reaching and empowering youth with her programming. She continues to develop topical ideas that not only expose the problems that youth faces, but offers the rare follow though of formulating the answers on how to treat and prevent them from surfacing again.

Radish’s transition to films was a natural next step. Last year Amy’s highly anticipated first feature film, Annabelle & Bear, an award-winning, all-Michigan-made movie that she co-wrote and directed, had an overwhelmingly positive response and captured the attention of major distribution companies and Hollywood players. The film currently is on the festival circuit and was short-listed at Sundance. Amy was hailed as a “director to watch” by Sundance and the Tribeca Film Festival. Her next film, The Bully Chronicles, set to film this summer, is already capturing the attention of the masses due to her timely and unique approach to the gripping "bullying" subject matter.

Following her passion to inspire young people to live to their greatest potential, Amy has created a youth revolutionizing brand (Kickstand) that begins with an apparel line (InsideOut) that inspires teens to live as their truest selves. Developers and investors have called her vision “nothing less than brilliant” for igniting a revolution for the American teenager and the communities in which they live.

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