iOS app Android app

Amy Ziff
Veritey Founder and Chief Capidealist Amy Ziff is a trained journalist, proven entrepreneur, start-up veteran, and busy mom of 3 who juggles work+healthy living+parenting daily. She founded Veritey to help make it simple for others to create healthy homes for themselves and their loved ones. Veritey curates safe, healthy and non-toxic products for everyday living. Find her at or follow on twitter @veritey or at www/

Entries by Amy Ziff

Hands Off My Spray Sunscreen!

(1) Comments | Posted August 5, 2014 | 2:28 PM

Recently, Consumer Reports issued an announcement urging parents not to use spray sunscreen, especially on children. The news shattered summer plans for parents around the nation and created a firestorm of social sharing. (Since the Consumer Reports story broke it has continually been one of the most shared...

Read Post

The Scariest Thing This Halloween May Be In Your Kids' Makeup

(0) Comments | Posted October 23, 2013 | 12:20 PM


I run a national initiative that helps parents and kids have a healthier Halloween, the program is called Green Halloween so I know a lot about safer holidays. But heavy metals in makeup is something most people don't consider so I'm especially...

Read Post

The Real Sting About Bees and How You're Killing Them

(3) Comments | Posted September 6, 2013 | 6:04 PM


My kids and I were playing outside recently and we found a bee. Not up in the air buzzing around the flowers but down on the ground struggling to find its way, unable to fly. It wasn't the first "lost" bee that I'd seen....

Read Post

Are You Poisoning Your Baby?

(0) Comments | Posted March 5, 2013 | 10:03 AM

If you or anyone you know is preparing to have a baby, you might want to listen up. This should be a magical time. And indeed, it is a very special time when the rest of the world seems to slow down and you can simply focus inward and marvel...

Read Post

Top 5 List of the Best, Good-for-You Halloween Candy (Psst... GMOs Are Not Invited)

(4) Comments | Posted October 25, 2012 | 5:15 PM

It's that time of year when autumn leaves are falling, the air turns brisk and biting, and people start thinking about Halloween. I don't know about you, but I'm never too old for donning a costume and holding out a hand for treats. But as a healthy living advocate, the...

Read Post

Plant Sex and Why Variety Is Truly the Spice of Life

(4) Comments | Posted September 27, 2012 | 11:46 AM

In this day and age people don't seem to agree on much. But the one thing that seems universal is an interest in sex. Most people admit to thinking about sex. Some admit to thinking about it a lot. Whether it's taboo, kinky, straight-up missionary, or just reading about it...

Read Post

Find Your Ultra-Self According to Fitness Guru Rich Roll

(0) Comments | Posted May 31, 2012 | 12:10 PM


Rich Roll, author, ultra-athlete, and wellness advocate whose book Finding Ultra was just published by Crown, spoke to me in California this week.

Amy: Your new book Finding Ultra is hot off the press! It's all about your journey to healthy living...

Read Post

Give the Best Mother's Day Gift Ever: A Real Spring Cleaning

(5) Comments | Posted May 7, 2012 | 6:24 PM

Think you've got this Mother's Day all wrapped and ready? Maybe you've already gotten a gift, ordered her flowers, or made your food list for the annual breakfast-in-bed. Allow me to commend you on the achievement. However, I'd like to suggest that you add to your list doing one of...

Read Post

The California Nail Polish Scandal and What it Means for Your Manicure

(14) Comments | Posted April 18, 2012 | 12:26 PM

Pink rainbow

I used to think a mani/pedi made for the perfect relaxing, healthy way to escape from my life for a few minutes. I would just duck into a salon for an...

Read Post

Time To Say Bye-Bye To Your Baggage

(2) Comments | Posted June 16, 2008 | 6:38 PM

You might think that's a good thing. But I'm not talking about the kind of baggage you shed after one of those breakthrough therapy sessions. No I'm talking about the kind you pack to take on a trip. Forget your pregnant self, your kids gear, your sporting equipment - if...

Read Post

Get Down and Dirty Family Style This Summer

(0) Comments | Posted June 6, 2008 | 11:36 AM

Memorial Day weekend serves as the official kick-off to the long-awaited summer travel season for families across the nation. The holiday weekend is also used as a barometer for what to expect in the weeks and months of leisure travel to come.

This Memorial Day sent a clear message....

Read Post

Can Richard Branson Save Aviation?

(4) Comments | Posted March 3, 2008 | 6:00 PM

Admittedly, I already liked Richard Branson. He's got the accent, long (but not too long) wavy locks, and that I-know-I'm-good swagger. His brand is him.

And Virgin has to be the sexiest airline. Wouldn't we all want to fly Upper Class, their version of first class? Ah,...

Read Post

New Year's Resolution: Travel Smarter, Save Carbon

(3) Comments | Posted January 2, 2008 | 7:46 PM

Travel and carbon emissions make for a "hot topic" these days, so to speak, thanks to concerns about global climate change. So these days I'm thinking a lot about what it means to travel responsibly, and whether that means traveling less, or just traveling smarter.

I know this is...

Read Post

Give Thanks For The Air Express Lane. Or Not.

(2) Comments | Posted November 19, 2007 | 1:48 PM

Over the river and above the woods to Grandmother's house we go -- for Thanksgiving! (Or at least that's how it will be for the 27 million Americans who are flying to our turkey feasts.) And just think, the pilgrims gave thanks just for food. But we millennium gatherers...

Read Post

What's Up With Air Travel? A New Study Reveals All

(5) Comments | Posted November 5, 2007 | 9:35 AM

Do you ever wonder what's happening to air travel these days? I do. Often. Of course, I fly a lot, but even if you only take a few flights a year, there's a good chance you'll be taking one this upcoming holiday season. If you're reading this, you've probably heard...

Read Post