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Andrea Chalupa

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George Lois's Innovation Bible 'Damn Good Advice'

Posted: 03/19/2012 2:38 pm

Innovation is a dirty word. Everyone wants to be innovative. But wanting and doing are two different things. George Lois, the Orwell of design, has been bridging that gap for decades, most notably as the ad man brought in to save Esquire and a nascent (and artistic) MTV.

Long considered a legend for giving Esquire's covers in the sixties the force of Picasso's "Guernica," Lois shares his 120 commandments for creativity in Damn Good Advice (for people with talent!).

Damn Good Advice is a must-have spine-stiffener for artists and entrepreneurs alike. Here's a round-up of a few favorites:

29. Your portfolio should Ignite, Provoke, Shock, Kick Ass.
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"We live in fear of life, in fear of work, in fear of death," writes Lois. "Students are taught to put together a 'professional' portfolio rather than one that boggles the mind as you open it." (These are Lois's Esquire covers on display in the Museum of Modern Art (MoMA). They defined the sixties, and inspired today's generation of media geniuses, including Martin Scorsese and Adam Moss).
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