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Andrea Learned
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Andrea Learned is a sustainable business thought leadership strategist and writer with a gender lens. The co-author of Don't Think Pink: What Really Makes Women Buy and How To Reach Your Share of This Crucial Market, Andrea regularly shares her unique perspective and curates business leadership topics via her Twitter feed and blog, Learned On.

Entries by Andrea Learned

Social Media and the Introverted Leader

(2) Comments | Posted November 12, 2014 | 11:50 AM

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The building conversation about introverts in the business world strikes a chord. Though few who have met me in person would guess it, I am one, with a capital "I." Interestingly (and fortunately), using social media has been key for finding the balance...

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Why the C-Suite Needs a Chief Sustainability Officer

(0) Comments | Posted October 27, 2014 | 9:52 PM

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Does your corporation intend to be in business in another 100 years? Adding a Chief Sustainability Officer (CSO) to your C-Suite may make the difference. But do enough CEOs understand the sustainability role and why it matters? It's not clear.

A new report...

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Who Narrates Business? The Gender Disparity of Social CEOs

(0) Comments | Posted September 19, 2014 | 12:59 PM

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Women may be leaning in, or at least talking a lot about what that means as business leaders, but they are not doing the greatest job getting their voices heard. Instead, men are still perceived to be narrating business. It follows that men...

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Values-Based Leadership Drives Corporate Responsibility

(1) Comments | Posted November 2, 2012 | 3:23 PM

The corporations named to CR Magazine's 100 Best Corporate Citizens List have seen the benefits of social, environmental and fiscal responsibility, and they have a secret that is not little. Such corporations have identified human values as the connective tissue that attracts the best talent, builds community support...

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Coursera and edX: Game-Changers for Sustainable Business?

(3) Comments | Posted May 8, 2012 | 7:53 PM

The first thing I thought when I heard about the launch of Coursera -- a tech startup partnership of big-name universities developed to provide scalable, web-based education solutions -- was that it could hold huge potential for furthering sustainable business thinking. A few days later,

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Sustainability's Neglected Frontier: The Young and the Entrepreneurial

(2) Comments | Posted April 9, 2012 | 10:56 PM

Where should we be looking for sustainable business change today? Perhaps it should not be toward the usual corporate suspects, many of which are slow to decide on even minor operational and product development shifts. The more compelling view may instead come from looking in the entrepreneurial direction.

I've been...

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Cause Marketing That Moves

(0) Comments | Posted November 18, 2011 | 12:44 PM

Quick. What do you think of when you hear the term "cause marketing"? If I were to venture a guess, I'd say your mind went right to the color pink and breast cancer. (It has been only a few weeks since the pink month of October, after all). While that...

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Women and Bicycling Means Sustainable Business

(1) Comments | Posted November 1, 2011 | 1:24 PM

Nothing about sustainable business is straightforward. Instead, practicing it involves an awareness of complex, interconnected issues, stakeholders, and responsibilities -- likely a few your brain has never before considered. One connection worth considering, however, is that between women, bicycling and sustainability-focused business.

So what if your product...

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Sustainability Thought Leadership: Shift or Show?

(7) Comments | Posted September 13, 2011 | 7:07 PM

What if your thought leadership got you very little recognition today but contributed to an incredibly significant cultural shift that made a positive difference for generations to come? It is an interesting question at a time when business leadership should be poised to jumpstart the sustainability movement, but could a...

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Plain Sight Sustainability, Mass Consumer Influence

(3) Comments | Posted August 5, 2011 | 11:26 PM

Because of its potential to change the minds of those people and businesses not currently in the sustainability choir, what I call sustainability hidden in plain sight is an intriguing concept. Take me, as a choir member example. I attend the conferences, read and write for green business publications, and...

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Business Unusual: Living Economies

(0) Comments | Posted June 21, 2011 | 4:42 PM

"Living Economies." Though the phrase is a mouthful, a lot more businesses, and businesspeople, should be seeing themselves as part of them.

Perhaps because so much of what we hear and read about business today is reports on bad corporate (or corporate leader) behavior, "business" is getting a nasty reputation,...

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Easing Sustainability "In-" and "Out-Group" Conflict

(0) Comments | Posted March 11, 2011 | 6:46 PM

A fantastic article by Tom Vanderbilt in the March issue of Outside got me thinking. Vanderbilt tells the story of an "extreme" bike commuter, and along the way raises the topic of the psychology behind how and why cyclists and drivers have became so polarized. If you are...

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In 2011, Sustainability Will Force the De-Gendering of Business Leadership

(4) Comments | Posted January 5, 2011 | 1:30 PM

What business leaders know heading into 2011 is that sustainability is good for business. Sustainability results in both innovation for developing organizations and the social and environmental benefits the world needs to thrive. Smart business minds can't deny this. In this way, it should be safe to call the sustainable...

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Eco-Conscious Behavior: The New Normal?

(1) Comments | Posted September 15, 2010 | 5:05 PM

If consumer and business media are any indication, sustainability and green living are all the rage right now. Yet, there may still be a lot of people who think the concept is too different from their own way of life to adopt. Or, there's the reverse psychology of those determinedly...

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The Secret of the Female Systems Thinker: Why Your Business Needs Her

(0) Comments | Posted July 13, 2010 | 11:55 AM


Let's face it. Sustainable business development is a complex pursuit that can seem a tad touchy-feely in its woo-woo focus on people, planet and profit. All you really want to do as a decision-making executive is cut to the chase, right? It's not so much that you want...

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Gender and the Sweet Spot of Sustainable Business

(10) Comments | Posted June 17, 2010 | 2:26 PM

Hanna Rosin's insightful cover story in the July/August 2010 issue of The Atlantic got me thinking.  At first glance, the title, "The End of Men," made me hear that ridiculous, booming voice-over for Armageddon-type blockbuster movies.  As in: The END...of MEN!  But, Rosin has a deserved reputation for...

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Seeing Through a New Lens

(3) Comments | Posted May 26, 2010 | 11:02 AM

Don't you just hate it when you get called out for living in your own little world?  Especially when it's the President doing the reminding!

I've only recently come down from the high of being in a football stadium with 85,000 others listening to President Obama's University of Michigan...

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Know Women (Moms), Know the Sustainably-Minded Consumer: Part 2

(0) Comments | Posted March 31, 2010 | 12:09 PM

As I pointed out in Part 1, the women's market is a great place to start to decipher sustainably-minded consumer behavior. In this post, I make the case that moms may well represent the sweet spot of that mindset.

If "having a baby changes everything"...

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Know Women, Know the Sustainably-Minded Consumer: Part I

(7) Comments | Posted March 29, 2010 | 3:32 PM

Just who is this "sustainable consumer" of which we business types now speak? That is the question for both newly emerging brands and those that are long-established with hopes to sidle into the green marketplace.

But wait -- is sustainable consuming even a possibility? I say yes, but it might...

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A Diatribe: Engaging Conventional Business Thinkers with Sustainability

(0) Comments | Posted January 12, 2010 | 5:14 PM

Sometimes the inevitable is just too hard to get to. Misguided assumptions, traditions and all sorts of randomness can get in the way of doing good business. In both the case of the women's market and now, the sustainable consumer market, plenty of decision-makers still hesitate to make the effort...

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